How Nonprofits Make Sense of Corporate Volunteering: Explaining Different Forms of Nonprofit-Business Collaboration

Corporate volunteering (CV) is an increasingly common type of nonprofit-business collaboration and can take various forms, and its benefits for the business partner are well studied. The benefits for the nonprofit partner, however, are less evident and often questioned. This study investigates why nonprofits engage in and how they make sense of CV collaborations, building on the concepts of sensemaking and cognitive frames. Drawing on interviews with staff in nonprofit organizations, we reveal that decisions about CV collaborations usually go beyond the resources acquired through CV itself. We identify three different CV frames and show how they lead to different types of partnerships, hereby challenging the assumption that more integrative partnerships are superior to philanthropic ones. Our results show that depending on the frame used, different perceptions of the distribution of power between the nonprofit and the business partner exist, addressing the crucial role of how nonprofit organizations position themselves in such partnerships.

What drives employee's involvement in corporate volunteering? Bright and dark side of consequences to organization

PurposeThis study assesses the relevance of both individual and contextual factors as an antecedent to employee participation in corporate volunteering (CV) activities and affective organizational commitment and inter-role conflict as an outcome of employee volunteering. This study draws from the functional theory of motivation, social exchange theory and role strain perspective to explain hypothesized relationship of the study constructs.Design/methodology/approachA questionnaire survey was administered with 461 employee volunteers who had participated in company-sponsored volunteering programs. The authors adopted structural equation modeling (SEM) to test the study hypotheses.FindingsThe findings from the survey suggest that altruistic motives and organization CV capability will impact employee's participation in CV. The results highlight that employee participation in CV enhances affective organizational commitment, indicating that employee volunteering creates inter-role conflict.Research limitations/implicationsThough the study has identified inter-role conflict as a potentially unfavorable outcome, exploring when and how employee volunteering will create a negative effect will add significant value to organizations to protect the interest of their employees.Practical implicationsThis study provides insights to understand the relative effects of self- and other-oriented motives. The results suggest that organizations have more directed and carefully designed employee volunteering activities to enable more favorable benefits to employees.Originality/valueThis study contributes to expanding the knowledge on the phenomenon of employee volunteering by introducing and empirically validating an integrated framework of antecedents and consequences of employee volunteering.

Sustaining Business Beyond Corporate Hypocrisy: Social Distance and Corporate Social Initiatives

The involvement of firms in charitable initiatives has been put into practice utilizing direct corporate donations, corporate volunteering, and cause-related marketing. Despite the popularity of such marketing tools, consumers have become skeptical of such practices. The corporate sector and charity organizations struggle to channel more resources toward charity causes. In light of this, the study investigates how value-driven individual differences – self-construal – moderate the relationship between social distance and donation behavior. The results of two experiments reveal that, when individuals evaluate donation options jointly, social distance evokes a mental process through which individuals tend to go for time donations, if the event is organized by someone similar, whereas individuals tend to choose the money donation option if the event is organized by someone dissimilar. The interaction effect is well pronounced, concerning money donations compared to time donations. Moreover, the lower social distance attenuates skepticism towards Cause-Related Marketing (CRM) and Corporate Social Responsibility (CSR) initiatives.

Do corporate volunteering programs and perceptions of corporate morality impact perceived employer attractiveness?

Purpose Rather recently, corporate volunteering (CV) has become a relevant topic of academic research. Nonetheless, there is still uncertainty about several aspects of the relationship between volunteerism and the corporate realm and research on the relationship between CV and employer attractiveness is scarce. This study aims to attempt to fill this gap by studying the influence that the perceived importance attributed by prospective applicants to the opportunity of engaging in CV programs may have on employer attractiveness while also pondering the existence of an indirect relationship between CV and employer attractiveness mediated by the individual cognition of corporate morality (CM). Design/methodology/approach To fulfill the objectives of this research, and test its hypothesized model, the authors opted to use a quantitative methodology via survey by questionnaire of Portuguese students who are close to entering the job-seeking process or are currently involved in it, either passively and actively. Data on 238 Portuguese students was collected mainly through social media channels such as LinkedIn and Facebook and was analyzed with the IBM SPSS Statistics 25 software and the IBM SPSS AMOS extension, using a structural equation model to test the hypotheses and obtain insight into the relationships between the variables. Findings A theoretical model was elaborated based on the literature reviewed and was used to validate the existence of a positive direct relationship between CV and employer attractiveness, CV and CM and between CM and employer attractiveness. Finally, it was observed that CV could prompt an indirect effect on the socioethical perception of employer attractiveness, mainly due to the mediating mechanism of the individual cognition of CM. Research limitations/implications This study has some limitations that should be acknowledged and considered in future studies, namely, the diversity of the sample, as it was essentially formed by students enrolled in the University of Porto and studying mainly in the areas of social sciences, trade and law. It is also worth noting that a global analysis of the employer attractiveness attributes was not considered, focusing instead on the social and ethical spectrum of employer attractiveness. Nonetheless, it is important to keep in mind that different individuals prioritize distinct attractiveness attributes. Practical implications Through the present study, it was understood that CV programs constitute a desired and pertinent tool that should be adopted by firms (employers) to establish a strong position in the job market. These findings are particularly useful for the area of human resources management, which is in charge of finding the most adequate applicants in the job market. Furthermore, for the variable of CM, the authors noticed that there is a theoretical lack of measurement instruments. Consequently, the measure advanced in this study represents an important theoretical and methodologic contribution to the literature. Social implications CV is a concept that is yet maturing within the Portuguese business environment. As such, this study delivers useful insights regarding Portuguese applicants’ growing interest around CV, their concerns about the social, ethical and humanitarian attributes of firms and their beliefs regarding the morality of firms’ social policies and actions. Hence, it allowed us to comprehend that by developing a structured CV program, an employer may be able to enhance other essential concepts for Portuguese prospective applicants, respectively, employer attractiveness and CM. Originality/value This study corroborates the premise that corporate community involvement activities, namely, CV, hold a positive effect in terms of perceived employer attractiveness. Moreover, it is consistent with the idea that CV programs foment a feeling of intimacy between individuals and firms, consequently creating a perception of morality as part of the firms’ intrinsic traits. Finally, it corroborates and extends for the case of prospective applicants the conclusion that individuals may be relatively more concerned with the motives behind firms’ corporate social responsibility practices than with the content of such practices.