approach and avoidance motivation
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2021 ◽  
pp. 204138662110613
Author(s):  
Hugo M. Kehr ◽  
Julian Voigt ◽  
Maika Rawolle

An unresolved question in visionary leadership research is, why must visions be high in imagery to cause affective reactions and be motivationally effective? Research in motivation psychology has shown that pictorial cues arouse implicit motives. Thus, pictorial cues from vision-induced imagery should arouse a follower’s implicit motives just like a real image. Hence, our fundamental proposition is that follower implicit motives and follower approach motivation serially mediate the relationship between leader vision and followers’ vision pursuit. We also examine the case of negative leader visions, with the central propositions that a negative leader vision arouses a follower’s implicit fear motives and that the follower’s implicit fear motives and follower avoidance motivation serially mediate the relationship between negative leader vision and the follower’s fear-related behaviors. Lastly, we assert that multiple implicit follower motives aroused by a multithematic leader vision exert additive as well as interaction effects on the follower’s vision pursuit.


2020 ◽  
Author(s):  
Barbara Zuro ◽  
Dino Krupic

Without the vaccine, only way to prevent the spread of coronavirus is following COVID-19 preventive guidelines such as keeping social distance, wearing masks and gloves, reducing mobility, etc. Success depends on how many individuals strictly follow the suggestions from epidemiologists. In this study we examine who and why is adhering with the guidelines. A community sample of 500 participants fulfilled short Big Five Inventory, Questionnaire of Approach and Avoidance Motivation (QAAM) and two scales constructed according to the COVID-19 epidemiological guidelines in Croatia. The results of hierarchical regression analysis indicate that agreeable and conscientious individuals are complying more with preventive measures. In addition, approach, not avoidance, motivation appears to be more important in following the guidelines. Results are discussed in terms of framing messages to explain goals that might be reached by compliant behaviour rather than emphasizing negative consequences of pandemic as such messages seem to produce negative emotional states with no beneficial changes on the behavioural level.


2020 ◽  
Vol 79 (1) ◽  
pp. 5-14
Author(s):  
Giulia Pugnaghi ◽  
Robert Schnuerch ◽  
Henning Gibbons ◽  
Daniel Memmert ◽  
Carina Kreitz

Abstract. The two hemispheres of the human brain are asymmetrically involved in representing a person’s motivational orientation: Approach motivation is reflected in greater activation of the left hemisphere, whereas avoidance motivation more strongly activates the right hemisphere. Visuospatial bias, as assessed in the line-bisection task, is often used as a simple behavioral measure of relative hemispheric activation. In three experiments, we investigated whether affect-induced approach and avoidance motivation are associated with spatial biases in line-bisection performance. Happy or terrifying pictures (Experiment 1, N = 70), happy or sad music (Experiment 2, N = 50), and joyful or frightening videos (Experiment 3, N = 90) were used to induce negative and positive affect. Mood-induction procedures successfully changed emotional states in the intended direction. However, our analyses revealed no effect of mood on visuospatial biases in the line-bisection task. Additional Bayesian analyses also provided more evidence against the hypothesized effect than in favor of it. Thus, visuospatial bias in line bisection does not seem to be a sensitive measure of approach and avoidance motivation induced by positive and negative affect.


2019 ◽  
Vol 73 (5) ◽  
pp. 654-663
Author(s):  
Carlos Velasco ◽  
Abhishek Pathak ◽  
Andy T Woods ◽  
Andres Corredor ◽  
Andrew J Elliot

Research on aesthetic science has demonstrated that people generally prefer symmetrical over asymmetrical compositions. However, it remains unclear whether and how such compositions relate to the concepts of approach and avoidance motivation, especially in consumer contexts. In addition, it is not known how symmetry may influence such concepts in contexts where objects can differ in terms of their hedonic values (symmetry/product taste congruency). In the present research, we evaluated the relation between visual symmetry of the packaging of products with different hedonic value (sweet, non-sweet, non-food) and approach and avoidance words. In two experiments, we found evidence that people associate symmetrical designs with approach words more often than asymmetrical designs. Importantly, however, we did not find evidence that such an effect is influenced by the hedonic value of the products. Our results have value for scholars and practitioners interested in the effect of aesthetic features of brand elements (such as a product’s packaging) on consumer motivation.


Author(s):  
Anita Chasiotis ◽  
Oliver Wedderhoff ◽  
Tom Rosman ◽  
Anne-Kathrin Mayer

Abstract When dealing with a health threat, health information seeking (HIS) is a prominent way of engagement coping. Yet, there is only limited research as to its motivational and emotion regulatory antecedents. We present a theoretical model integrating approach and avoidance motivation, emotion regulation, HIS self-efficacy, and problem and emotion coping focus as predictors of HIS. We propose that, in the context of HIS, (1) approach and avoidance motivation have a direct effect on emotion regulation ability (positive and negative, respectively), (2) approach and avoidance motivation have indirect effects on intended comprehensiveness of search via emotion regulation, HIS self-efficacy and problem coping focus, (3) avoidance motivation has a direct effect on emotion coping focus. Our model was tested by means of structural equation modeling in a sample of university students (N = 283). Model fit was good, and all three hypotheses were supported. We show that emotion regulation ability is essential to explain the effects of approach and avoidance motivation on HIS as it fosters self-efficacy and a problem coping focus. The direct effect of avoidance motivation on emotion focus may represent an alternative way of coping with a health threat for those individuals who are highly sensitive to threat-related emotions.


2019 ◽  
Vol 40 (4) ◽  
pp. 234-241
Author(s):  
Catherine Bennett ◽  
Alison M. Bacon

Abstract. Procrastination can result in poor wellbeing and performance in academia and the workplace. The present study combined personality and motivational explanations by examining procrastination through the lens of Reinforcement Sensitivity Theory (RST), which assumes that personality traits are underpinned by basic systems of approach and avoidance motivation. Students ( N = 336; Mage = 21.34) and non-students ( N = 187; Mage = 37.98) completed the Reinforcement Sensitivity Theory of Personality Questionnaire (RST-PQ), measures of unintentional and general procrastination and, for students only, a measure of academic procrastination. In both samples, high impulsivity and high Behavioral Inhibition System (BIS) activation was associated with reports of general procrastination. In students, high Reward Reactivity (RR) was additionally associated with Unintentional Procrastination (UP), while low Goal-drive Persistence was associated with all forms of procrastination. These data suggest a role for both approach and avoidance motivations in procrastination. Results are discussed in terms of RST and implications for intervention.


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