Planned Behavior in Overcoming Cognitive Dissonance in Ritual Activities of Homecoming (Case Study of Homecoming Travelers Using Motorcycle)

Homecoming in Indonesia has become national traditions. One of transportation for homecoming is a motorcycle. Homecoming by motorcycle has many limitations and raises quite a high risk, as well as an appeal not to go home on a motorcycle from the government, but many still go home on a motorcycle. This study aims to find out what dissonances appear in the travelers who ride motorcycles, and how the travelers' behavioral, normative and control beliefs in dealing with this dissonance. This research uses qualitative case study methods and data collection techniques through in-depth interviews, with analysis using Theory of Cognitive Dissonance and The Theory of Planned Behavior. Research activities on homecoming are included in the single case category, which researchers carry out on homecoming activities during the Eid al-Fitr homecoming moment in 2019 instead of May-June 2019, with research 18 informants. The results showed that found cognitive dissonance conditions in the homecoming activities they live. This Dissonance is indicated from the finding that there is denial of one element which is then followed by or following other elements. This research also reveals the effort to eliminate dissonance using 3 (three) elements of The Theory of Planned Behavior, namely Behavioral belief, control belief, and normative belief, which are in line with the methods used by TCD in eliminating dissonance. This research also reveals elements of behavioral belief to overcome cognitive dissonance.

Understanding the Influence of Belief and Belief Revision on Consumers’ Purchase Intention of Liquid Milk

An unsustainable milk value chain can make consumers’ retention of preferences fragile, leading to a reduction in belief. One of the major ways of changing this belief is “belief revision” which accounts an interaction between a change in an individual’s preference with reference to its source and a belief expectancy and affects consumers’ behavioral intentions effectively. As there is little research on belief revision, the present study aims to investigate the impact of belief revision on purchase intention under an extended model for the theory of planned behavior. In doing so, the data were collected via a survey design regarding buying and drinking of liquid milk (LM) of the urban area. Principal component analysis and the binary logit model were the main research methods employed to analyze the data. The results of the study show that in a high level of belief expectancy, consumers’ behavioral belief revision and control belief have a negative effect, and the strength of behavioral belief has a positive significant effect on the purchase intention of LM. Moreover, among three social cognitive factors (attitude, subjective norm, perceived behavioral control [PBC]), only the PBC is associated positively and significantly with the purchase intention of LM, while no modal salient belief (beliefs, belief expectancies, belief values) affects the social cognitive factors. The study fundamentally adds to the literature, in that it first demonstrates the significance of belief revision in assessing the purchase intention.

Hotel Guests' Perceptions of Green Technology Applications, and Practices in the Hotel Industry

Although sustainability and technology are two major concerns in the lodging industry, sustainability applications and practices are quite new and in need of more research. This study was conducted to examine and understand hotel guests' perceptions of green technology applications and practices. Data were collected in 2018 from 210 respondents via an online survey. The Technology Acceptance Model was applied to examine how ease of use and usefulness of green technology applications and practices can influence guests' booking decisions. The results showed significant positive correlations between behavioral belief and usefulness and between usefulness and intention to use green technology applications and practices. However, behavioral belief and ease of use were not correlated, nor were ease of use and intention to adopt green technology. These results demonstrate that guests do believe in the important role of green technology in sustainability and they intend to book hotels that adopt this technology.

Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat

This research aimed to analyze consumer preferences to organic-vegetables attributes in Fambela-Myfarm and recommend strategic implication to increase organic vegetables sales. This research use consumer preferences theory and theory of planned behaviour, design in this research are using decriptive-quantitative approach. Sampling method used are purposive sampling to 200 samples whom have purchased organic vegetables. Independet variable on this research consist of behavioral belief (x₁), subjective norm (x₂), perceived behavioral control (x₃) to purchase intention (y). These variable are analyzed using multiple linear regression. The results of this research shows that behavioral belief variable does not significantly affecting purchase intention. Subjective norm and perceived behavioral control variables shows significant influence to purchase intention. This research implied that Fabela-Myfarm could formulized marketing strategy to increase sales by utilizing product, price, promotion, and distribution. This strategies aimed to attract consumer to increase quantity through quality, and balance to create a better profit overtime.

The effect of compliance knowledge and compliance support systems on information security compliance behavior

Purpose The purpose of this paper is to understand from the knowledge management perspective how the mechanism of different voluntary compliance behaviors works and how information technology is used for compliance management in corporate settings where privacy and security issues are getting critical due to the advancement of big data and artificial intelligence. Design/methodology/approach In this study, the authors propose a structural model based on the theory of planned behavior and the IT relatedness theory that behavioral belief about compliance and social pressure affect compliance knowledge and compliance intention, and compliance knowledge partially mediates the impact of both independent variables on compliance intention. The authors surveyed with a structured questionnaire 975 employees of a major Korean energy company, S-OIL, which deploys a compliance support system. The respondents are classified into two groups: an Active IT Utilization Group and a Passive IT Utilization Group. Findings The results of our empirical examination show that compliance intention belief and social pressure influence compliance intention, and further, that compliance behavior is mediated by compliance knowledge – in both the active IT utilization group and the passive IT utilization group. However, the significance of each path coefficient, R square and the mediation effect in Model 1 (passive IT utilization group) are obviously a poor contrast to Model 2 (active IT utilization group). Also, the path from behavioral belief to compliance knowledge and social pressure to compliance knowledge show a significant moderating effect of IT utilization level. Originality/value This paper aims to promote more effective voluntary compliance behavior by increasing the understanding of the impact differences of the preceding factors, and the ways in which those are related to the knowledge management practice in terms of both knowledge itself and its support systems, i.e. compliance support system.

FAKTOR-FAKTOR YANG MEMENGARUHI SIKAP TERHADAP LARANGAN MEROKOK PADA MAHASISWA

Konsumsi tembakau atau rokok memiliki dampak negatif bagi kesehatan baik bagi yang mengonsumsi secara langsung (perokok aktif) maupun secara tidak langsung (perokok pasif). Berbagai gerakan yang mendukung mengenai pengurangan rokok telah dilakukan oleh berbagai lembaga di dunia, salah satunya Fakultas Psikologi Universitas Katolik Soegijapranata. Penelitian ini merupakan studi deskriptif dengan tujuan memberikan gambaran mengenai faktor-faktor yang memengaruhi sikap mahasiswa terhadap larangan merokok. Penelitian ini menggunakan 100 orang sampel yang tersebar dari tahun angkatan 2012 hingga 2015. Analisis data yang digunakan adalah metode statistik nonparametrik terhadap delapan variabel penelitian. Hasil penelitian menunjukkan bahwa faktor-faktor yang signifikan memengaruhi sikap mahasiswa terhadap larangan merokok adalah behavioral belief, jenis kelamin, orang lain yang dianggap penting, status merokok dan niat untuk berhenti merokok. Sedangkan, kebudayaan dan media massa tidak memengaruhi secara signifikan.

FAKTOR-FAKTOR YANG MEMENGARUHI SIKAP TERHADAP LARANGAN MEROKOK PADA MAHASISWA

baik bagi yang mengonsumsi secara langsung (perokok aktif) maupun secara tidak langsung (perokok pasif). Berbagai gerakan yang mendukung mengenai pengurangan rokok telah dilakukan oleh berbagai lembaga di dunia, salah satunya Fakultas Psikologi Universitas Katolik Soegijapranata. Penelitian ini merupakan studi deskriptif dengan tujuan memberikan gambaran mengenai faktor-faktor yang memengaruhi sikap mahasiswa terhadap larangan merokok. Penelitian ini menggunakan 100 orang sampel yang tersebar dari tahun angkatan 2012 hingga 2015. Analisis data yang digunakan adalah metode statistik nonparametrik terhadap delapan variabel penelitian. Hasil penelitian menunjukkan bahwa faktor-faktor yang signifikan memengaruhi sikap mahasiswa terhadap larangan merokok adalah behavioral belief, jenis kelamin, orang lain yang dianggap penting, status merokok dan niat untuk berhenti merokok. Sedangkan, kebudayaan dan media massa tidak memengaruhi secara signifikan.

The impact of positive and negative e-comments on business travelers’ intention to purchase a hotel room

Purpose – This paper aims to find out the impact of business travelers’ behavioral belief on positive and negative e-comments, which consequently lead to intention to purchase a hotel room. To explore the relationships among attitude toward positive and negative e-comments with intention to purchase, the Theory of Reasoned Action (TRA) was used. Design/methodology/approach – Business travelers in the USA who read e-comments and made a hotel choice based on those e-comments within the past six months were targeted for this study. The TRA, as well as a wide-ranging review of literature, were used to develop the survey instrument. The survey was distributed through Qualtrics, which is an online questionnaire service platform. To measure the business travelers’ behavioral beliefs toward e-comments, a number of measures were developed for this research. The theories of Fishbein and Ajzen were used to examine business travelers’ behavioral beliefs toward positive and negative e-comments. All of the questions on this survey about the intention to purchase were extracted from Liao et al. Other questions about attitude toward positive and negative comments were adopted from Chu and Choi, Sparks and Browning, Gundersen et al. and Lee and Sparks. The last section of the survey included questions about business travelers’ sociodemographic statistics, such as ethnicity, level of income, age, gender and education. The first question separated respondents to recognize those who made a reservation at a business hotel in the past six months after reading comments about the hotel. Those who responded positively were asked to participate in the study. Participants of this research presented their degree of agreement on each item by using a seven-point Likert scale, rating from (1) “Strongly disagree” to (7) “Strongly agree”. To verify the reliability of the questionnaire and to ensure it reflected the TRA, a pilot study was conducted with a small group of business travelers who had booked a hotel room in the past six months and finalized their purchases based on reading e-comments. No major changes were made to the survey as a result of the pilot study and all factors indicated an adequate level of internal consistency. The proposed model examined the effects of both positive and negative e-comments toward business travelers’ intention to purchase. This research aimed to determine the impact of behavioral belief on positive e-comments and negative e-comments, which consequently lead to intention to purchase. Findings – The results of the proposed model revealed that behavioral belief positively affects both positive and negative e-comments. This means that business travelers want to be informed about both complaints and compliments in e-comments. However, this does not mean they intend to purchase a hotel room based on both opinions; rather business travelers would be inclined to purchase a hotel room based on positive e-comments. Using gender as a moderating effect indicated that females neither believe of the helpfulness of negative e-comments nor intend to purchase based on these e-comments. However, males tend to find both positive and negative e-comments helpful. Originality/value – The findings of this research will help hoteliers, as well as online website review operators, to obtain a clearer understanding of guests’ or users’ needs and wants in order to offer a more desirable service. Since business travelers are considered an important target market in the hotel industry, hoteliers need to put more emphasize on these factors to attract more business travelers. By recognizing business travelers’ requirements and their expectations, hoteliers should prioritize their responsibilities for meeting these guests’ expectations; therefore, they can assign their resources accordingly. In other words, once a guest’s needs are understood clearly, hoteliers will be in safe position to provide the desired service.