scholarly journals Planned Behavior in Overcoming Cognitive Dissonance in Ritual Activities of Homecoming (Case Study of Homecoming Travelers Using Motorcycle)

2020 ◽  
pp. 43-55
Author(s):  
Abdul Latief ◽  
Ahmad Sihabudin ◽  
Dewi Widowati
Keyword(s):  
Theory Of Planned Behavior ◽  
Cognitive Dissonance ◽  
Planned Behavior ◽  
Single Case ◽  
Control Beliefs ◽  
Control Belief ◽  
Research Activities ◽  
Behavioral Belief ◽  
The Government

Homecoming in Indonesia has become national traditions. One of transportation for homecoming is a motorcycle. Homecoming by motorcycle has many limitations and raises quite a high risk, as well as an appeal not to go home on a motorcycle from the government, but many still go home on a motorcycle. This study aims to find out what dissonances appear in the travelers who ride motorcycles, and how the travelers' behavioral, normative and control beliefs in dealing with this dissonance. This research uses qualitative case study methods and data collection techniques through in-depth interviews, with analysis using Theory of Cognitive Dissonance and The Theory of Planned Behavior. Research activities on homecoming are included in the single case category, which researchers carry out on homecoming activities during the Eid al-Fitr homecoming moment in 2019 instead of May-June 2019, with research 18 informants. The results showed that found cognitive dissonance conditions in the homecoming activities they live. This Dissonance is indicated from the finding that there is denial of one element which is then followed by or following other elements. This research also reveals the effort to eliminate dissonance using 3 (three) elements of The Theory of Planned Behavior, namely Behavioral belief, control belief, and normative belief, which are in line with the methods used by TCD in eliminating dissonance. This research also reveals elements of behavioral belief to overcome cognitive dissonance.

scholarly journals Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry

2017 ◽  
Vol 9 (2) ◽  
pp. 12
Author(s):  
Jason Earl Thomas
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Martial Arts ◽  
Single Case ◽  
Team Sports ◽  
Purchase Behavior ◽  
Future Research ◽  
Semistructured Interviews ◽  
Recommendations For Practice

The martial arts industry is experiencing immense growth, creating a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for fitness firms. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children’s martial arts classes and to document internal buying motives in order to address the problem of acquiring and retaining customers in the commercialized martial arts industry. The study sample consisted of seven parents, two instructors, and two owners. The data collection methods were semistructured interviews comprising open-ended questions. Interviews were analyzed using NVivo® qualitative analysis software to code and analyze themes. The semistructured interviews identified 10 themes. Three new themes emerged—ease of participation, alternative to team sports, and convenience. Study findings contribute to the theory of planned behavior and theories used to predict purchase behavior. Recommendations for practice include refinements of product offerings and marketing messages and the creation of a new market segment, resulting in customer alignment and increased ability to attract and retain customers. Future research is recommended to replicate this study in other geographies, to use the data gathered in this study to seed qualitative research studies, and to weigh the relative influence of the three types of behaviors influencing intention in the theory of planned behavior.

Assessing sustainability marketing from macromarketing perspective: a multistakeholder approach

2020 ◽  
Vol 16 (4) ◽  
pp. 287-305 ◽  
Author(s):  
Soha Abutaleb ◽  
Noha El-Bassiouny
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Sustainable Products ◽  
Government Role ◽  
The Government ◽  
The Impact

PurposeThe paper examines three main stakeholders in the market and their roles toward achieving sustainability marketing. Those stakeholders are consumers, companies and policymakers. The current study is examining consumers’ attitudes toward sustainability marketing and their purchase intentions of sustainable products through the use of theory of planned behavior. The paper is also examining the role of companies and policymakers in encouraging consumers to consider sustainability in their purchasing decisions.Design/methodology/approachConcurrent research study is applied, where qualitative and quantitative research methods are conducted at the same time for different purposes with equal weights. Qualitative interviews were applied with fast-moving consumer goods companies and policymakers, while quantitative surveys were applied with Egyptian consumers.FindingsThe results showed that companies are taking serious and effective steps in transforming their marketing strategies into sustainable marketing ones. The government role is still limited as there are no strict laws and regulations that force companies and factories in Egypt to develop sustainability marketing strategies. Consumers’ attitudes were highly affected by firms' sustainable practices as well as subjective norms that led to influencing their intentions toward purchasing sustainable products.Originality/valueAlthough the topic of sustainability marketing is considered by a plenty of researchers in the academic discipline, there are no studies that have combined the main three stakeholders' roles in achieving sustainability marketing in one study. The study highlights the impact of government role and firms' role on consumers' attitudes and purchase intentions toward sustainable products, especially convenient products. This was done through the adoption of the theory of planned behavior.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

Institutional logics and risk management practices in government entities: evidence from Saudi Arabia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Murr ◽  
Nieves Carrera
Keyword(s):  
Risk Management ◽  
Saudi Arabia ◽  
Management Practices ◽  
Single Case ◽  
Institutional Logics ◽  
Content Type ◽  
Traditional Logic ◽  
Adoption And Implementation ◽  
The Government

Purpose This study aims to understand how institutional logics influence the adoption and implementation of risk management (RM) practices by government entities in a non-western, developing country. Design/methodology/approach This study draws on the institutional logics perspective (ILP) to analyze a case study of a government entity in Saudi Arabia. Data were obtained from semi-structured interviews, observations and documentary evidence. Findings Findings suggest that the adoption and implementation of RM projects by Saudi governmental agencies was rooted in a traditional logic, even though the catalyst of the government for adopting a RM culture across government agencies was framed within a reform program inspired by a modernization logic. In the entity under investigation, the RM project led to an unstable situation where actors were confronted with these two competing logics. Although the project used manifestations of a modernization logic, the actions of individuals within the organization were embedded in a traditional logic. Research limitations/implications The study is based on a single case study in a specific country, limiting the generalizability of the findings. Originality/value This study provides novel evidence of the adoption and implementation of RM in governmental entities in a developing, non-western, country using ILP. Doing so enhances our knowledge about how managers struggle with competing institutional logics in an underexplored setting and enriches current accounts of key drivers and barriers of RM. It also addresses calls for a deeper understanding of the logics and managerial practices interplay in the public sector.

Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations

2017 ◽  
Vol 35 (1) ◽  
pp. 147-172 ◽  
Author(s):  
Maya F. Farah
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Real Life ◽  
Switching Behavior ◽  
Control Beliefs ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Customer Switching

Purpose The purpose of this paper is to examine the factors that affect customers’ switching intentions among banks in the context of mergers and acquisitions, using particularly the case of the merger between Lloyds TSB and Halifax Bank of Scotland, which took place in 2009. Design/methodology/approach On the basis of the theory of planned behavior, a quantitative survey was developed and administered to 515 account holders from both banks in branches located in Spain. Structural equation modeling was then utilized to evaluate the significance of direct and indirect relationships between the various factors under study. Findings Empirical findings indicate a significant direct relationship between switching intentions and each of: behavioral beliefs, normative beliefs, attitudes, and subjective norms. Results also reveal an inverse significant relationship between switching intentions and both control beliefs and perceived behavioral control. Research limitations/implications The absence of a longitudinal study measuring the actual impact of the merger on customer switching behavior is the main limitation of this study. Moreover, despite being insightful, the results of this study should be generalized with caution since the sample was based on a list purposely chosen by the banks’ management. Originality/value This paper discusses customer switching behavior in the context of a real-life case of banks’ consolidation.

scholarly journals Understanding Factors Contributing to Nurses’ Intention to Care for COVID-19 Patients Using the Theory of Planned Behavior

2021 ◽  
Author(s):  
Khalid A. Aljohani ◽  
Mohammad S. Aljohani ◽  
Maria Jocelyn B. Natividad ◽  
Paul Reinald B. Gracia ◽  
Ibtehal I. Qazanli
Keyword(s):  
Nursing Education ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Control Beliefs ◽  
Perceived Behavioral Control ◽  
Negative Consequences ◽  
Care Providers ◽  
Cross Sectional Survey ◽  
Ministry Of Health ◽  
Cross Sectional

Background: Globally, the nursing community has lost several colleagues during the Coronavirus Disease 2019 (COVID-19) battle. One of the negative consequences of the disease is the pressure on healthcare services and demands that exceed the system's capacity to provide sufficient resources. Similarly, the experiences of care providers might trigger emotional and physical stress, which could affect the healthcare system's readiness to manage infectious outbreaks. This study was aimed at investigating nurses’ intention to care for COVID-19 patients and determining factors contributing to their intentions to care at the Ministry of Health facilities in Saudi Arabia. Methods: This descriptive cross-sectional survey design was used to recruit 336 nurses working in Al Madinah Ministry of Health hospitals where COVID-19 patients received medical and nursing care. The instrument was created following the framework of the Theory of Planned Behavior. Results: Nurses’ intention to care for COVID-19 patients was significantly correlated with their education level, nationality, knowledge about COVID-19, and nurses’ exposure during their earlier education for emerging infectious diseases. Factors related to social pressure from friends, colleagues, and workplace administration support needed improvement.  Examining the model fits through multiple regression revealed that the combination of six subscales – “attitude, subjective norms, perceived behavioral control, behavioral beliefs, normative beliefs, and control beliefs” – accounted for a significant (89%) variability of intention to care, R2 = 0.892, adjusted R2 = 0.793, F (6-329) = 201, p ≤ 0.000. Conclusion: Providing nursing education is the main predictor of higher nurses' intention to care for COVID-19 patients, it is imperative that nursing education courses should continue investing in enhancing nurses' capabilities in caring for COVID-19 patients.

scholarly journals Factors Influencing the Intention of Recipient to Pay Back Education Loan in State Foundation

2019 ◽  
Author(s):  
Nurul Farhanah Mohd Idres ◽  
Hasnah Haron ◽  
Hanafiah Ahmad
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Parental Influence ◽  
Primary Source ◽  
The State ◽  
Financial Assistance ◽  
Factors Influencing ◽  
The Government ◽  
Back Education

This paper explores the factors that influence the intention to pay back the education loan among students in a state foundation. Education loan is the primary source for the student in order to pursue their studies. The government has introduced many forms of financial assistance such as scholarship, grants and education loan. However, the loan recipients have faced difficulties in repaying the loan, which will affect the provider and future recipients. This is because, the loan provider will not be able to sponsor future students if they are not able to collect the loan from the loan recipients. This paper identifies attitude, parental influence, media awareness and perception of loan agreement towards the intention to pay back the education loan. Theory of Planned Behavior (TPB) is suggested to be the underpinning theory of this study. Findings of the study can assist the state foundations on setting strategies to collect payment from the loan recipients.

Trade and nutrition policy coherence: a framing analysis and Australian case study

2019 ◽  
Vol 22 (12) ◽  
pp. 2329-2337 ◽  
Author(s):  
Phillip Baker ◽  
Sharon Friel ◽  
Deborah Gleeson ◽  
Anne-Marie Thow ◽  
Ronald Labonte
Keyword(s):  
Trade Policy ◽  
Single Case ◽  
Nutrition Policy ◽  
Policy Coherence ◽  
Society Business ◽  
Market Growth ◽  
Policy Paradigm ◽  
Trading Partners ◽  
The Government

AbstractObjective:Maximising synergies and minimising conflicts (i.e. building policy coherence) between trade and nutrition policy is an important objective. One understudied driver of policy coherence is the alignment in the frames, discourses and values of actors involved in the respective sectors. In the present analysis, we aim to understand how such actors interpret (i.e. ‘frame’) nutrition and the implications for building trade–nutrition policy coherence.Design:We adopted a qualitative single case study design, drawing on key informant interviews with those involved in trade policy.Setting:We focused on the Australian trade policy sub-system, which has historically emphasised achieving market growth and export opportunities for Australian food producers.Participants:Nineteen key informants involved in trade policy spanning the government, civil society, business and academic sectors.Results:Nutrition had low ‘salience’ in Australian trade policy for several reasons. First, it was not a domestic political priority in Australia nor among its trading partners; few advocacy groups were advocating for nutrition in trade policy. Second, a ‘productivist’ policy paradigm in the food and trade policy sectors strongly emphasised market growth, export opportunities and deregulation over nutrition and other social objectives. Third, few opportunities existed for health advocates to influence trade policy, largely because of limited consultation processes. Fourth, the complexity of nutrition and its inter-linkages with trade presented difficulties for developing a ‘broader discourse’ for engaging the public and political leaders on the topic.Conclusions:Overcoming these ‘ideational challenges’ is likely to be important to building greater coherence between trade and nutrition policy going forward.

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