Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

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PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

JWM (Jurnal Wawasan Manajemen) ◽

10.20527/jwm.v7i1.176 ◽

2019 ◽

Vol 7 (1) ◽

pp. 65

Author(s):

Adista Anjar Diany ◽

Marijati Sangen ◽

Ikhwan Faisal

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Positive Emotion ◽

Sampling Technique ◽

Department Store ◽

Sales Promotion ◽

Equation Modeling ◽

Impulse Buying ◽

Sales Promotions ◽

Store Design

The purpose of this study was to analyze and find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.This research used Non Probability Sampling and Purposive Sampling Technique, with the sample of 148respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM).The results of the analysis proved that the sales promotion did not have significant effects on positive emotion andimpulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying.It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.

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HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v4i2.259 ◽

2019 ◽

Vol 4 (2) ◽

pp. 215-224 ◽

Cited By ~ 1

Author(s):

Hendra Hendra ◽

Thomas Stefanus Kaihatu

Keyword(s):

Sampling Technique ◽

Quantitative Approach ◽

Shopping Center ◽

Sampling Techniques ◽

Impulse Buying ◽

Buying Behavior ◽

Probability Sampling ◽

Purposive Sampling ◽

The City ◽

Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

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Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.2.2019.23627.113-120 ◽

2019 ◽

Vol 8 (2) ◽

pp. 113

Author(s):

Florensia Jovita Poluan ◽

Johny R. E. Tampi ◽

Danny D. S. Mukuan

Keyword(s):

Quantitative Research ◽

Sampling Technique ◽

Department Store ◽

Sales Promotion ◽

Impulse Buying ◽

Sales Promotions ◽

Retail Business ◽

Consumer Attention ◽

Hedonic Shopping ◽

Simultaneous Influence

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business

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POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2020.v09.i05.p15 ◽

2020 ◽

Vol 9 (5) ◽

pp. 1942

Author(s):

Ni Wayan Cynthia Devi ◽

I Made Jatra

Keyword(s):

Path Analysis ◽

Positive Emotion ◽

Sales Promotion ◽

Impulse Buying ◽

Purposive Sampling ◽

Research Objects ◽

The Creation ◽

Store Environment

Impulse buying is the behavior to make purchases directly, without prior plan, done quickly and without much evaluation. Companies need to pay attention to factors that influence the creation of impulse buying to increase revenue. Purpose of this study is to determine Positive Emotion in mediating sales promotion and store environments in impulse buying. Study is conducted in Denpasar and Alfamart as research objects. 112 are used as respondents who had shopped at Alfamart with purposive sampling. Data collected through questionnaires and analyzed using path analysis. Based on the results, sales promotion and store environment have a positive and significant effect on Positive Emotion, Positive Emotion has a positive and significant effect on impulse buying, sales promotion and store environment has a positive and significant effect on impulse buying, and Positive Emotion is able to mediate the influence of sales promotion and store environment for impulse buying. Keywords: sales promotion, store environment, Positive Emotion, impulse buying.

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Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

Indonesian Journal of Law and Economics Review ◽

10.21070/ijler.2021.v11.699 ◽

2021 ◽

Vol 11 ◽

Author(s):

Raden Hanif Arga Suryana ◽

Dewi Komala Sari

Keyword(s):

Data Analysis ◽

Positive Emotion ◽

Sampling Method ◽

Sem Analysis ◽

Impulse Buying ◽

Price Discount ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

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Pengaruh sales promotion terhadap impulse buying konsumen

Jurnal Manajemen Strategi dan Aplikasi Bisnis ◽

10.36407/jmsab.v2i1.46 ◽

2019 ◽

Vol 2 (1) ◽

pp. 39-44

Author(s):

Rita Zahara

Keyword(s):

Data Collection ◽

Qualitative Analysis ◽

Field Study ◽

Sampling Technique ◽

Field Studies ◽

Research Data ◽

Sales Promotion ◽

Impulse Buying ◽

Impulsive Buying ◽

Collection Methods

This research is conducted to analyze the influence of sales promotion on impulsive buying at ABC Hypermarket in East Jakarta. The aims of this research is also to know the sales promotion that influence the impulse buying, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at ABC Hypermarket in East Jakarta. The sistematic sampling is used as sampling technique. Data are analyzed by qualitative analysis and correlation regresion analysis. The analysis confirms that there are influences of sales promotion on impulse buying at ABC Hypermarket in West Jakarta. That is, if sales promotion is carefully done, it will increase impulse buying

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The Influence of Sales Promotion and Store Atmosphere towards Impulse Buying with Shopping Emotion as Intervening Variable

JOURNAL OF RESEARCH IN MANAGEMENT ◽

10.32424/jorim.v1i2.27 ◽

2018 ◽

Vol 1 (2) ◽

Cited By ~ 1

Author(s):

PRASASTI SEKAR ASRINTA

Keyword(s):

Sampling Method ◽

Department Store ◽

Positive Influence ◽

Sales Promotion ◽

Impulse Buying ◽

Sample Data ◽

Convenience Sampling

The purpose of this research is to know and analyze the influence of sales promotion andstore atmosphere toward customers shopping emotion, sales promotion, store atmosphere,and shopping emotion toward customers impulse buying, and the influence of salespromotion and store atmosphere toward impulse buying with shopping emotion asintervening variable. The sample in this study there are 125 respondents who areconsumers of Matahari Department Store Purwokerto. Convenience sampling method isused in the determination of this research sample. Data were analyzed using StructuralEquational Modeling (SEM) with SPSS and AMOS statistical software.The results of thisstudy show that, sales promotion and store atmosphere have positive influence on shoppingemotion and impulse buying. Thus, sales promotion and store atmosphere have positiveinfluence on impulse buying with emotion as intervening variable at customers of MatahariDepartment Store Purwokerto.

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PENGARUH POTONGAN HARGA (DISCOUNT) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) (studi pada pengunjung Matahari Department Store Johar Plaza Jember)

Manajemen Bisnis ◽

10.22219/jmb.v5i2.5382 ◽

2018 ◽

Vol 5 (2) ◽

Author(s):

Indra Bayu Baskara

Keyword(s):

Linear Regression ◽

Descriptive Analysis ◽

Sampling Technique ◽

Department Store ◽

Impulse Buying ◽

Simple Linear Regression ◽

Purposive Sampling ◽

Analysis Technique ◽

Buying In ◽

Positive Results

The purpose of this research was to analyze the response of impulse buying, response to discount on Matahari Department store and the effect of discount on impulse buying on visitors. The population in were the visitors at Matahari Department Store, the number of samples 100 visitors who were collected by using purposive sampling technique. The analysis technique was descriptive analysis and the simple linear regression. The result of descriptive analysis shows that the response of impulse buying was positive and the response of discount was also positive. The result of simple linear regression show that impulse buying was influenced by discounted price (discount) on Matahari Department Store. The positive results tend to be weak indicated by the results of adjusted R-square. This mean that the impulse buying in Matahari Department Store was also influenced by other variables outside of this research

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Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Kamar Di Hotel Daima Padang

JURNAL PENDIDIKAN DAN KELUARGA ◽

10.24036/jpk/vol11-iss02/617 ◽

2019 ◽

Vol 11 (02) ◽

pp. 38

Author(s):

Afri Yandi Zaputra ◽

Yuliana Yuliana

Keyword(s):

Data Collection ◽

Sampling Method ◽

Direct Marketing ◽

Personal Selling ◽

Sampling Technique ◽

T Test ◽

Sales Promotion ◽

Validity And Reliability ◽

Probability Sampling ◽

Monthly Average

Abstract The purpose of research is to determine the effects of Promotion mix to Room Purchasing Decision in Hotel Daima Padang. This type of research is quantitative with associative causal methods. The population in this study is the guests who have stayed with the monthly average is 1.555 people. Sampling technique is non probability sampling, using purposive sampling method. Number of sample in this research amounted to 94 people. Data collection using a questionnaire based with Likert Scale that tasted for validity and reliability. The results showed that: (1) Promotion mix is in the good category with a parcentage of 57%, (2) Puchasing decisions are in the good category with a percentage of 71%, (3) The results of the study using the t test showed that the five indicators of the promotion mix (Advertising, Personal selling, Sales promotion, Public relation and Direct marketing) room purchasing dicisions as the dependent variable significantly with the value of R square of 0,239. Keywords: promotion mix, puchasing decision

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Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion.

Management Analysis Journal ◽

10.15294/maj.v7i4.24105 ◽

2018 ◽

Vol 7 (4) ◽

pp. 448-457

Author(s):

Kiki Andani ◽

Wahyono Wahyono

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Positive Emotion ◽

Sampling Technique ◽

Sales Promotion ◽

Impulse Buying ◽

Questionnaire Data ◽

Shopping Motivation ◽

Hedonic Shopping ◽

Fashion Involvement

This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.

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