scholarly journals Colour and Light in Berlin and Wrocław (Breslau) Department Stores Built between 1927 and 1930

Arts ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 12
Author(s):  
Krystyna Kirschke ◽  
Paweł Kirschke
Keyword(s):  
Spatial Structure ◽  
Interwar Period ◽  
Department Store ◽  
Department Stores ◽  
Art Deco ◽  
Theoretical Assumptions ◽  
Research Findings ◽  
Production Technologies

This paper presents the theoretical assumptions and design praxis concerning colour schemes used in the multi-threaded Moderne, Streamline Moderne and Art Deco styles, which were used in Germany during the interwar period to design commercial facilities. We based our analysis on selected cases of department stores built in the years 1927–1930 in Berlin and Wrocław (Breslau at the time). Streamline Moderne and Art Deco, which was present in Germany alongside Expressionism, operated using a simple spatial structure that followed the precepts formulated by the Bauhaus: it featured rhythmically divided, disciplined facades clad in ceramics, sandstone or travertine, as well as large storefront windows with brass frames. These Modernist compositions were enriched with ceramic or brass cornices and friezes, overhangs and full-figure sculptures that were often gilded. The buildings’ interiors, designed following the principles of efficiency and functionality, had spatially accentuated and colour-marked entrance zones and grand, glazed courtyards that were given an expressive décor via ceramics, stone or exotic wood. The expression of these compositions was underscored by linear illumination and cascade-like chandeliers that formed light sculptures. In our paper, we also presented problems associated with the contemporary revitalisation and reconstruction of such buildings. We specifically focused on research findings that identified original ceramics production technologies and methods that allowed the recreation of the texture and colour of the facade of the A. Wertheim department store in Wrocław.

Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Faizal Ardiyanto
Keyword(s):  
Positive Emotion ◽  
Department Store ◽  
Department Stores ◽  
Buying Behavior ◽  
Managerial Implication ◽  
Impulsive Buying ◽  
Time Availability ◽  
Unplanned Buying ◽  
Buying In ◽  
Yogyakarta City

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.

scholarly journals Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers

2021 ◽  
Vol 13 (13) ◽  
pp. 6993
Author(s):  
Caroline Kopot ◽  
Brenda J. Cude
Keyword(s):  
Business Strategy ◽  
Purchase Intention ◽  
Structural Equation ◽  
Department Store ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Technological Advancement ◽  
Department Stores ◽  
Channel Depth ◽  
Confirmatory Factor

In recent years, fashion department stores have struggled to sustain their foothold in the competitive market due to changing consumer behavior as well as technological advancement. This study aimed to examine customers’ perspectives on the shopping channels of omnichannel fashion department stores. The analysis was based on data from 552 customers who shopped at U.S. omnichannel fashion department stores. Confirmatory factor analysis and structural equation modeling were utilized to analyze the hypothesized relationship. The results showed that brand attitude mediated the influence of perceived fluency of customers’ purchase intentions in the omnichannel fashion department store setting. Content consistency and process consistency also positively affected customers’ perceived fluency of the channels of those fashion department stores. Customers are more likely to purchase from a fashion department store that provides consistent content and processes across the multiple shopping channels from which they can purchase merchandise. Further, customers value consistency of the content and processes across all fashion department store channels. The results are insightful especially for industry practitioners, as it enables them to develop a sustainable omnichannel business strategy by focusing on the depth of the channels and channel consistencies (content and process) while improving customers’ purchase intention from their stores.

Off-price versus price-off

2014 ◽  
Vol 42 (10) ◽  
pp. 902-928 ◽  
Author(s):  
Ronald L. Hess Jr ◽  
Lawrence Ring
Keyword(s):  
Marketing Research ◽  
Extreme Points ◽  
Department Store ◽  
Future Research ◽  
Department Stores ◽  
Content Type ◽  
Store Attributes ◽  
The Us ◽  
Retail Format ◽  
Retail Formats

Purpose – The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The authors compare off-price and upscale off-price retailers with four major formats of retailers: first, discount department store/warehouse club retailers; second, moderate department store retailers; third, department store retailers; and finally, specialty department store retailers. Design/methodology/approach – The paper employs a representative sample that was randomly drawn from four primary metropolitan cities in the USA. The data were collected using telephone interviews by a prominent, marketing research firm. A series of discriminant analyses were conducted to examine the data. Findings – The findings of the paper indicate that the off-price formats were consistently positioned at extreme points along the price/value continuum, signifying the strongest value-orientation among the other retail formats. The authors also found that while the upscale off-price format followed the specialty department stores in terms of fashion. The results point to an important disadvantage of the off-price format – although strong on price/value, they often fall short on fashion and many other store attributes that may be important to luxury-oriented customers. Research limitations/implications – The paper employed a sample from several cities collected using a telephone interview methodology within the US. Due to these limitations, the findings of this paper may be hampered by this methodology and not generalize to regions outside of the US. Future research should examine how the demise of most of the upscale off-price retailers and growth of flash web sites have changed the competitive structure of retailing. Practical implications – The results demonstrate that the positioning of the off-price retail format is unique from other formats. The retail formats occupy distinct positions. The off-price retail format is strongly associated with the price/value position but only moderately fashionable to customers, especially when compared with the department and specialty department store formats. In contrast, the upscale off-price format, while also strongly positioned along the price/value continuum, is considered much more fashionable than the off-price retail format. In fact, the upscale off-price retail format only trails the specialty department store format in terms of fashion. Originality/value – The unique characteristics of the off-price retail format and growing interest from upscale department stores underscores the need for a comprehensive understanding of the motives of the off-price shopper. This paper provides retailers with a more complete understanding of the store attributes that differentiate the off-price retail format from other major retail store formats. The overall objective of this study is to offer a comprehensive view of the positioning of off-price retailers compared with many alternative retail formats.

The Department Store Movement in the Postwar Era

2019 ◽  
pp. 116-147
Author(s):  
Traci Parker
Keyword(s):  
African Americans ◽  
Civil Rights ◽  
Civil Rights Movement ◽  
Department Store ◽  
Community Leaders ◽  
Department Stores ◽  
Preliminary Testing ◽  
White Community ◽  
Racial Liberalism ◽  
The Relationship

Chapter 4 considers the department store movement and the birth of a modern middle-class consciousness in the 1940s and 1950s. Department stores remained key battlegrounds and took on greater significance as black purchasing power had reached an unprecedented level of $8-9 million by 1947 and the relationship between consumption and citizenship had changed. For the most part, the department store movement remained a fight for jobs in the immediate postwar era, taking on consumer issues as it saw fit. This phase of the movement marked a period of preliminary testing that would eventually lead to militant protests in the 1950s and 1960s. Under the leadership of the National Urban League (NUL) and American Friends Service Committee (AFSC), the movement relied on intercultural education and moral exhortations. Emblematic of racial liberalism and the early civil rights movement, the NUL and AFSC believed that if respectable blacks and white community leaders simply asked store officials to hire African Americans in sales and clerical, they would, and after that “their attitude about integrated workplaces and African Americans generally would change,” helping them “topple barriers in other industries and locations.”

Before Montgomery

2019 ◽  
pp. 54-82
Author(s):  
Traci Parker
Keyword(s):  
New Deal ◽  
Department Store ◽  
Public Spaces ◽  
Purchasing Power ◽  
Office Work ◽  
Department Stores ◽  
American Democracy ◽  
Black Neighborhoods ◽  
Depression Era ◽  
Black Consumer

Chapter 2 examines the rise of the department store movement in the urban North and Midwest. It begins with a look into the “Don’t Buy Where You Can’t Work” movement. The “Don’t Buy” movement built on an earlier tradition of black consumer protests and leveraged black purchasing power to secure better jobs in sales and office work in white-owned business located in urban black neighborhoods. The department store movement was an outgrowth of this Depression-era campaign. Shaped by New Deal and wartime programs, the department store movement built on the tactics, goals, and momentum of its predecessor but targeted department stores exclusively. These stores were now not only symbols of American democracy and prosperity but also inherently public spaces where all the races, gender, and classes might confront each other daily, and consequently where conflict and eventual resolution would be most visible.

scholarly journals Global and Local: Retail Transformation and the Department Store in Britain and Japan, 1900–1940

2018 ◽  
Vol 92 (2) ◽  
pp. 251-280 ◽  
Author(s):  
Rika Fujioka ◽  
Jon Stobart
Keyword(s):  
Twentieth Century ◽  
Comparative Analysis ◽  
Department Store ◽  
Social Practices ◽  
Department Stores ◽  
Incremental Development ◽  
Early Twentieth Century ◽  
Formed Part ◽  
Global And Local

Department stores are often seen as transformative of both retail and wider social practices. This article offers a comparative analysis of department stores in early twentieth-century Britain and Japan to assess the extent to which there were universal qualities defining the operation, practices, and experience of department stores and to explore the ways in which they might be seen as transforming retailing in the two countries. Despite similarities in their origin, organization, and service to customers, we highlight the greater diversity of British department stores and their incremental development. Japanese stores were a far more powerful force for change because they formed part of a concerted and conscious program of modernization.

Department Stores and the Black Freedom Movement

2019 ◽  
Author(s):  
Traci Parker
Keyword(s):  
Twentieth Century ◽  
African American ◽  
Civil Rights ◽  
Department Store ◽  
White Collar ◽  
Black Middle Class ◽  
Department Stores ◽  
Black Freedom Movement ◽  
Black Freedom ◽  
Freedom Movement

In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.

DETERMINING THE AREA SIZES OF EACH PRODUCT CATEGORY IN A DEPARTMENT STORE USING MULTI-CRITERIA DECISION MAKING METHODOLOGIES

2020 ◽  
Vol 12 (1) ◽  
Author(s):  
Gulcin Dinc Yalcin ◽  
Zehra Kamisli Ozturk
Keyword(s):  
Decision Making ◽  
Product Category ◽  
Department Store ◽  
Analytic Network Process ◽  
Pairwise Comparisons ◽  
Multi Criteria Decision Making ◽  
Department Stores ◽  
Ahp Model ◽  
Product Categories ◽  
Wide Range

In a department store, customers have the opportunity to reach a wide range of consumer goods from different product categories within a single store area. Store layouts generally show the size and location of each department, any permanent structures, fixture locations, and customer traffic patterns. Determining the area sizes to be allocated to each product category and the layout of these areas in the department store is a strategic planning decision problem. The layout problem has been studied in the literature with different approaches where the sizes of the areas are known. The first purpose of this paper is to determine the area sizes of each product category.   Customers decide to go to a department store for several reasons including the quality of products, services, location, etc. These reasons have been studied in the literature. However, “for which product categories do customers decide to go to a department store” is an open question. The second purpose of this paper is to find the frequency of product categories from the viewpoint of the customers. Therefore, our aim is to obtain the required results in a systematic way with multi-criteria decision making methodologies. For this purpose, we perform the Analytic Network Process (ANP) and the Analytic Hierarchy Process (AHP) from the viewpoints of department managers and customers, respectively.   In the ANP model, several tangible and intangible criteria such as product costs, the demands of customers, sales history, overall inventory, floor space and relationship with suppliers are chosen, and the intersections between them are specified. Pairwise comparisons are made by department store managers. The ANP outcome is the weight of each product category, and these weights are considered the percentage of the area size within the store from the viewpoint of the department stores. In the AHP model, a simple model is constructed to define the customers’ preference for each product category. Pairwise comparisons between product categories are made by the customers. Therefore, the outcome of the AHP model is the weight of each product category, and this is the preference of each product category from the viewpoint of the customers. The outcomes show that these weights may be different. This is an expected situation since even if a product category is preferred by some as the driver to visit a department store, the footprint of that category in the actual store may be small. The outcome from customers provides feedback to department store managers on which product category should be diversified as well as the area sizes of those categories.

scholarly journals Sign Consumption in the 19th-Century Department Store

2003 ◽  
Vol 39 (4) ◽  
pp. 353-371 ◽  
Author(s):  
Ken W. Parker
Keyword(s):  
19Th Century ◽  
Department Store ◽  
Department Stores ◽  
Shopping Malls ◽  
Symbolic Consumption ◽  
Exchange Value ◽  
Visual Merchandising ◽  
The 19Th Century

The department stores of the 19th century continue to fascinate social theorists. This article will expand on the work of two such theorists, Laermans and Featherstone. Extending Laermans’ and Featherstone’s analysis, and applying the early work of Baudrillard, this article will assert that through the manipulation of visual merchandising, the 19th-century department store’s managers constructed a world of sign-consumption where goods were not only consumed for their use- or exchange-value, but also were consumed as signs of luxury, exoticism and excess. By asserting that highly developed forms of sign-consumption existed in the 19th century, this article challenges the view that symbolic consumption in spaces such as shopping malls is particular to the contemporary or postmodern age.

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