Urban planning implementation evaluation (UPIE) is an important tool for the supervision and inspection of the outcomes, processes and effectiveness of planning implementation. Conformance-based evaluation refers to the exploration of the degree of coincidence between actual situations and planning contents. Decision-centred performance evaluation focuses on exploring the role and purpose of plans in the implementation process. Although consensus has been reached on conformance and decision-centred performance evaluation, goal-oriented performance evaluation needs further development. Therefore, the integrated theoretical framework of UPIE, which emphasizes social effectiveness, has been constructed with goal-oriented performance in mind. It is suggested that performance-based evaluation that focuses on social effectiveness reveals the gap between actual situations and planning goals and can be established by the degree of realization of planning goals. Meanwhile, it has put forward a service-capabilities-based evaluation methodology which relies on the spatial matching between service supply and user group demands. Taking the Urban Master Plan of Xi’an (2008–2020) as an example, the results of UPIE show that this blueprint needs further revisions and adjustments. Through a goal-oriented methodology, the integrated theoretical framework can attract more attention to social effectiveness.