scholarly journals Metaphors in Indonesian Nature Tourism Discourse: Disclosing Cognition about Nature

2021 ◽  
Vol 29 (4) ◽  
pp. 2469-2482
Author(s):  
Ekaning Krisnawati ◽  
Heriyanto Darsono ◽  
Rosaria Mita Amalia ◽  
Eva Tuckyta Sari Sujatna ◽  
Kasno Pamungkas
Keyword(s):  
Conceptual Metaphor ◽  
Identification Procedure ◽  
Nature Tourism ◽  
Tourist Gaze ◽  
The Relationship

Research about nature as an object of tourist gaze has been carried out to cover the relationship between nature, language, and tourists. Due to the increased tourists’ desire to have full commitment to enjoying nature, communicating what nature offers and revealing people’s behavior and concept about nature is, therefore, important. The concept of nature leading to ways to treat nature can be expressed in language, little, however, has been done to disclose how language shapes and conceptualizes nature, in particular in tourism discourse. This research aims at disclosing the concept of nature, which also reveals humans’ cognition about nature, constructed through metaphors in tourism discourse. Employing the theory of Conceptual Metaphor and the procedure of Metaphor Identification Procedure Vrije Universitet (MIPVU), this study analyzes metaphors in an online tourism magazine that describes Indonesian nature. In this study, the concepts of nature as heaven, a person, an object to be identified, and an entity are disclosed. The concept of nature as a person is the most frequently constructed notion. Comprehending this, as a result, can suggest ways how humans treat nature.

Use of Metaphors

2020 ◽  
pp. 408-425
Author(s):  
Göran Eidevall
Keyword(s):  
Conceptual Metaphor ◽  
Human Existence ◽  
Book Of Isaiah ◽  
The Relationship ◽  
Feminine Roles

This chapter reviews major trends and trajectories within previous research on metaphors in Isaiah, including rhetorical, structuralist, redaction-critical, ideological, and feminist approaches. In addition, it surveys recurring types of imagery that inform this prophetic book’s perspective on the relationship between Yhwh and his people. Various images of empires are discussed as examples of propagandistic rhetoric. Some metaphors are analyzed in more detail. It is thus demonstrated that the conceptual metaphor “people are plants,” with its emphasis on the transience of human existence, pervades the book of Isaiah. Among metaphors used about Yhwh, special attention is paid to “God is a parent.” The concluding section discusses the various feminine roles ascribed to personified Zion in several passages in chapters 40–66: daughter, wife, and mother.

scholarly journals A Cognitive Approach to EkeGusii Pop Songs

2018 ◽  
Vol 9 (3) ◽  
pp. 166
Author(s):  
Victor Ondara Ntabo ◽  
Moses Gatambuki Gathigia ◽  
Naom Moraa Nyarigoti
Keyword(s):  
Conceptual Metaphor ◽  
Review Of Literature ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Metaphor Theory ◽  
Great Chain Of Being ◽  
Folk Conception ◽  
Different Levels

A review of literature on pop songs reveals that composers use metaphors to communicate their feelings. In particular, the meaning of the metaphors in EkeGusii pop songs needs to be interpreted to reveal the message of the composers. The EkeGusii pop singer Christopher Mosioma’s (Embarambamba) songs have gained fame in Kenya because of their richness in the usage of metaphors. One of Christopher Mosioma’s songs, amasomo (education) which was launched in 2015 has gained acclaim from Kenyans. The song amasomo (education) is basically presented as a piece of advice to students to embrace education in order to optimally reap from its benefits. The study identified 10 metaphors in the song amasomo (education) through the Metaphor Identification Procedure Vrije Universiteit. In order to interpret the metaphors in the EkeGusii pop song amasomo (education), the Conceptual Metaphor Theory complemented by the folk conception of the generic Great Chain of Being Metaphor were employed. The study employed four coders (including the researchers) in the identification of the metaphors. The study found that, inter alia, animal, plant and object metaphors are used in the song amasomo (education). The study concludes that the metaphors in the EkeGusii pop songs belong inherently to different levels of the generic Great Chain of Being Metaphor.

scholarly journals Analysis of Political Metaphors in Donald J. Trump’s State of the Union Address in 2020

2021 ◽  
pp. 69-73
Author(s):  
Tang Bingyu
Keyword(s):  
Conceptual Metaphor ◽  
The State ◽  
The Political ◽  
Cognitive Analysis ◽  
Conceptual Metaphor Theory ◽  
State Of The Union ◽  
Metaphor Theory ◽  
George Lakoff ◽  
The Masses ◽  
The Relationship

On the basis of Conceptual Metaphor Theory proposed by George Lakoff and Mark Johnson, this paper conducts a cognitive analysis of conceptual metaphors in Donald J. Trump’s State of the Union Address in 2020, aiming to explain the metaphors in the State of the Union Address, reveal the political intentions hidden behind the metaphors, and construe the relationship between politics and metaphor. It is found that the metaphors in this State of the Union Address are: CONFLICT metaphors, BUILDING metaphor, JOURNEY metaphors, ORIENTATIONAL metaphors, and PLANT metaphors. Through the analysis, this paper concludes that conceptual metaphor has the function of persuading the masses and shaping the image of politicians. At the same time, this paper also finds that politics restricts the choice and application of metaphor.

scholarly journals On the neo-Vedanta as reconceptualised by Vivekananda in his Complete Works: A cognitive linguistic analysis in light of Conceptual Metaphor Theory

Literator ◽  
2019 ◽  
Vol 40 (1) ◽  
Author(s):  
Suren Naicker
Keyword(s):  
Representative Sample ◽  
Conceptual Metaphor ◽  
Linguistic Analysis ◽  
Religious Discourse ◽  
Cognitive Semantics ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphorical Language ◽  
Metaphor Theory

This article investigates the use of metaphorical language in The Complete Works of Swami Vivekananda (henceforth CW). Vivekananda is one of the most important modern-day Hindu scholars because his interpretation of ancient Hindu scriptural lore has been very influential. Vivekananda’s influence was part of the motivation for choosing his CW as the empirical domain for the current study. AntConc software was used to mine Vivekananda’s CW for water-related terms, which seemed to have a predilection for metaphoricity. Which terms to search for specifically was determined after a manual reading of a sample from the CW. The data were then tagged using a convention inspired by the well-known Metaphor Identification Procedure – Vrije University (MIPVU). Then, a representative sample of the data was chosen, and the metaphors were mapped and analysed thematically. Five of these are referred to in this article, but special emphasis is placed on the theme of the Vedanta philosophy as the basis for neo-Hinduism, which has become synonymous with contemporary Hinduism, with Yoga as the practical wing, and Vedanta as the ideological basis for the practice; this aspect is expounded upon in more detail. The study’s main aim was therefore to investigate whether Hindu religious discourse uses metaphors to explain abstract religious concepts in a specific way, and indeed one of the main findings was the pervasiveness of water as a source domain. Hence, the key finding in this article is that neo-Hindu thought, as reconceptualised by Vivekananda, relies heavily on the water frame (as is convention in the field of Cognitive Semantics, conceptual domains are written in upper case, including hypothetical frames and conceptual metaphors), which is not as pervasive in other religio-philosophical traditions.

scholarly journals Building the Tourist Destination Through Multiple Semiotic Modes

2021 ◽  
Vol 11 (4) ◽  
pp. 83
Author(s):  
Olga Denti
Keyword(s):  
Single Unit ◽  
Functional Approach ◽  
Mobile Technologies ◽  
Visual Design ◽  
Cultural Meanings ◽  
Text And Image ◽  
Tourist Destination ◽  
Tourist Gaze ◽  
The Relationship ◽  
Over Time

Over time, multiple semiotic modes have contributed in different ways to the construction and exchange of cultural meanings in Tourism Discourse. This has required the analysis and understanding of the modes employed and the recontextualization and adaptation of texts and images, especially to the new web genres. Nowadays, the tourist experience is mediated by personal, digital, and mobile technologies, which redirect the tourist gaze and become the mediator between the traveler and the tourist destination. Consequently, the tourism text must be considered as a single unit, where different semiotic resources intermingle to enhance its communicative strength. The present study will attempt to propose a methodology to read and write tourism texts in a comprehensive and effective way. It will start by focusing on the relationship between text and image to see how they co-exist in the page and in the way the page is arranged. Then, it will apply a functional approach to the analysis of such semiotic units. The result will show how the boundaries between image and text have become blurred, and textuality is built less through verbal syntax and more through rhetorical visual design.

scholarly journals Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure

2020 ◽  
Vol 28 ◽  
pp. 177-189
Author(s):  
Lorena Bort-Mir
Keyword(s):  
Language Learning ◽  
Social Status ◽  
Conceptual Metaphor ◽  
Spatial Position ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Conceptual Metaphors ◽  
Multimodal Analysis ◽  
Metaphor Theory ◽  
Tv Commercial

Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational metaphors are those that rely on spatial position to map concepts into other ones, referring to a relation of valence and verticality. Stated by Kövecses (2010) conceptual metaphors such orientational ones draw ‘upward’ and ‘downward’ spatial positions in which ‘upward’ is usually referred to as having positive connotations, whereby their opposites, ‘downwards’, are understood as negative. This paper seeks to unveil how the orientational metaphor good is up is employed in a filmic narrative of a language learning application for technological devices named Babbel. The present analysis is developed under the application of FILMIP (Filmic Metaphor Identification Procedure, Bort-Mir 2019). In the analyzed narrative, the orientational metaphor good is up is represented in the Babbel TV commercial (2018) as a tool for persuading customers that the best way of escalating positions at work is by learning new languages. This analysis demonstrates how orientational metaphors in multimodal media emerge as a convenient device for marketing campaigns in the context of social status improvement.

Bombs without bombsites: memory and security without visibility

2016 ◽  
Author(s):  
Charlotte Heath-Kelly
Keyword(s):  
Case Studies ◽  
Tourist Gaze ◽  
Political Structures ◽  
The Relationship

This chapter explores the relationship between visibility, memorialisation and security through case studies of the London bombing, the invasion of Afghanistan by coalition troops, and the situation of post-terrorist memorials in tourism economies. It analyses how some invisible (underground) bombsites are made visible during memorialisation to expunge their morbid resonance, whereas other invisible deaths (those of Afghanis) remain inconspicuous given their situation in political structures of grievability. Finally, the chapter explores the integration of post-terrorist memorials into tourist agendas and the function of the tourist gaze as a signifying tool which can reconstitute formerly traumatic sites.

A COGNITIVE THEORETICAL INVESTIGATION OF CONCEPTUALIZING HINDI SARCASM

2020 ◽  
pp. 77-91
Author(s):  
Kumar Sharma Sandeep ◽  
◽  
Sinha Sweta ◽  
◽  
Keyword(s):  
Special Reference ◽  
Theoretical Investigation ◽  
Cognitive Linguistics ◽  
Native Speakers ◽  
Conceptual Metaphor ◽  
Meaning Construction ◽  
Computational Studies ◽  
Conceptual Blending ◽  
Theoretical Understanding ◽  
The Relationship

Several influential theories have been developed in cognitive linguistics to investigate the relationship between language and mind. Conceptual metaphor and conceptual blending, two distinct but closely related theories play a significant role in the process of meaning construction especially in metaphors and other figurative linguistic tools. Metaphors are pervasively used in everyday conversation in the form of irony, satire and sarcasm, etc. where sarcasm projects profoundly negative intention. Hence, the present research studies the process of conceptualization of sarcasm and its functions with special reference to the Hindi language within the framework of conceptual metaphor and conceptual blending theories. The study is an attempt to bridge the gap between computational studies of sarcasm and the theories underlying the phenomenon of perceiving sarcasm. The findings aim to provide a theoretical understanding of how Hindi sarcasm is perceived among native speakers.

scholarly journals Conceptual Metaphors and Rhetoric in Barack Obama’s and Xi Jinping’s Diplomatic Discourse in Africa and Europe

2017 ◽  
Vol 7 (2) ◽  
pp. 52 ◽  
Author(s):  
Irungu Wageche ◽  
Changhai Chi
Keyword(s):  
Conceptual Metaphor ◽  
Barack Obama ◽  
Xi Jinping ◽  
Identification Procedure ◽  
Conceptual Metaphors ◽  
Rhetorical Strategy

This paper examines the use of conceptual metaphors in Barack Obama’s and Xi Jinping’s diplomatic discourse in both Africa and Europe. Drawing on four speeches, this paper begins by examining the pervasiveness of metaphor utility in the speeches by using Pragglejazz Metaphor Identification Procedure. This paper examines the underlying concepts in the identified metaphors by using Lakoff and Johnson conceptual metaphor framework. Finally, this paper examines the significance of conceptual metaphors as a rhetorical strategy in diplomatic discourse. This paper found out that both Barack Obama and Xi Jinping employed an exceptionally high number of metaphors in their discourse in Africa and Europe. We found out that metaphors used by each leader do form an underlying concept. Barack Obama’s diplomatic discourse embodies journey metaphors while Xi Jinping’s diplomatic discourse embodies nature metaphors. The paper illustrates how both leaders draw on neutral lexical units such as distance, crossroads, pace, path, water, lions, mountains, wells, et cetera and charge them with metaphors as a rhetorical strategy in order to draw African and European audiences closer to their primary message.

scholarly journals Putting metaphor centre-stage: A case study of Alison Landsberg’s ‘Prosthetic Memory’

2021 ◽  
pp. 175069802110372
Author(s):  
Margaret-Anne Hutton
Keyword(s):  
Figurative Language ◽  
Conceptual Metaphor ◽  
Memory Studies ◽  
Theory Building ◽  
Literary Studies ◽  
The Relationship

Alison Landsberg’s concept of ‘prosthetic memory’ is one in a series of metaphors adopted by Memory Studies. In this article Landsberg’s tropic concept serves not only as a case study in relation to Memory Studies, but also as a prompt to scholars to engage critically with the use of metaphor in cultural/literary studies. Metaphors matter. Poorly used figurative language can hamper communication and restrict how a given topic is both circumscribed and analysed. According to conceptual metaphor theorists, metaphors influence how we think as well as how we speak, and thus, potentially, how we live. To this end the term ‘prosthetic memory’ is analysed in the context of the relationship between the literal and the figurative as manifested at various levels in Prosthetic Memory, from Landsberg’s use of a key film – The Thieving Hand – in her theory-building, to her stylistic tics and sleights of hand, to her probably unconscious use of verbal metaphors (considered by some as ‘dead’).

Sign in / Sign up

Export Citation Format

Share Document