Penggunaan Mesin Sebagai Upaya Peningkatan Produktivitas Pembuatan Enting Jahe dan Enting Kacang di Kampung Kungkuk Kota Wisata Batu Provinsi Jawa Timur

This Community Service raises the business of Enting Ginger and Enting Kacang, Dusun Kungkuk, Punten Village, Bumiaji District, Batu City. The village is famous for its apple farming, one of which is Punten Village. With cold weather conditions, making apples thrive in the area and as one of the livelihoods of the residents of Kungkuk hamlet. For five years (2005-2010), there was a decline in the production of apple commodities which brought social impacts such as the children of apple farmers who went to school unable to continue their education and were forced to stop their education at the junior high or high school level, because there was no more money to continue their education. This kind of phenomenon spurred Mrs. Yayuk Murniwati to establish a non-apple product processing business in the form of enting, namely ginger and peanut enting. However, this business is still not developed due to limited capital and machines owned. The method to be applied is the method of community empowerment for homemakers to increase the productivity and independence of partners economically and socially through counseling and mentoring efforts. Assistance or introduction of tools in ginger and peanut grinding machines for making entings and packaging machines helped them advance and develop their business.ABSTRAKPengabdian Masyarakat ini mengangkat Usaha Enting Jahe dan Enting Kacang Dusun Kungkuk Desa Punten Kecamatan Bumiaji Kota Batu. Desa yang terkenal dengan pertanian apel, salah satunya Desa Punten. Dengan kondisi cuaca yang dingin, membuat apel tumbuh subur di daerah tersebut dan sebagai salah satu mata pencaharian warga dusun Kungkuk. Selama 5 tahun (2005-2010) terjadi penurunan produksi komoditas apel yang membawa dampak sosial seperti para anak petani apel yang sekolah tidak dapat melanjutkan pendidikan dan terpaksa menghentikan jenjang pendidikannya pada tingkat SMP ataupun SMA, karena sudah tidak ada lagi biaya untuk melanjutkan pendidikan. Fenomena semacam ini memacu ibu Yayuk Murniwati untuk mendirikan usaha olahan produk non-apel berupa enting yaitu enting jahe dan enting kacang. Namun, usaha ini masih belum berkembang dikarenakan keterbatasan modal dan mesin yang dimiliki. Metode yang akan diterapkan yaitu metode pemberdayaan masyarakat kelompok ibu rumah tangga dalam upaya peningkatan produktivitas dan kemandirian mitra secara ekonomi, sosial melalui usaha penyuluhan dan pendampingan. Bantuan ataupun perkenalan alat berupa mesin penggiling jahe dan kacang untuk proses pembuatan enting serta mesin pengemasan sangat membantu mereka dalam memajukan dan mengembangkan usaha.

Pre-Launch Exploration of Consumer Willingness to Purchase Selenium- and Iodine-Biofortified Apples—A Discrete Choice Analysis of Possible Market Settings

Selenium and iodine are essential micronutrients for humans. They are often deficient in food supply due to low phytoavailable concentrations in soil. Agronomic biofortification of food crops is one approach to overcome micronutrient malnutrition. This study focused on a pre-launch exploration of German consumers’ willingness to purchase selenium- and/or iodine-biofortified apples. For this purpose, an online survey was carried out. In this context, consumers were asked to choose their most preferred apple product from a set card of product alternatives in a discrete choice experiment (DCE). The multinomial logit model results demonstrated that German consumers’ have a particular preference for iodine-biofortified apples. Furthermore, apple choice was mainly influenced by price, health claims, and plastic-free packaging material. Viewed individually, selenium did not exert an effect on product choice whereas positive interactions between both micronutrients exist.

Willingness to Purchase Selenium- and Iodine-Biofortified Apples – A Discrete Choice Analysis with German Consumers

Selenium and iodine are essential micronutrients for humans. They are often deficient in food supply due to low phytoavailable concentrations in soil. Agronomic biofortification of food crops is one approach to overcome micronutrient malnutrition. This study focused on German consumers’ willingness to purchase selenium- and/or iodine-biofortified apples. For this purpose, an online survey was carried out. In this context, consumers were asked to choose their most preferred apple product from a set card of product alternatives (Discrete Choice Experiment). The multinomial logit model results demonstrated that German consumers’ have a preference in particular for iodine-biofortified apples. Furthermore, apple choice was mainly influenced by price, health claims, and plastic-free packaging material. Viewed individually, selenium did not exert an effect on product choice whereas positive interactions between both micronutrients exist.

English Department, Faculty of Letters, Al-Ghifari University

In this research, the researcher analyzed three components of semiotics as well as connotative and denotative meanings in iPhone advertisements. This analysis is related to the meaning or meaning of the print ads of some types of iPhone and the use of the language meaning in the headline which is an important component in advertising. The language in the ads is used as a means of communicating between ads with buyers. These ads convey messages through language so that language should be made as attractive as possible to attract the attention of consumers. Researchers used twenty-five iPhone ads (first generation iPhone to iPhone X) as research objects analyzed using the semiotics theory of Pierce and Barthes and advertising theory as a supporting theory. This research uses descriptive qualitative method. There are several steps of analysis performed: finding representament, object and interpretant of advertisement and explaining and determining the meaning of the sign used from the headline of each advertisement also find out how semiotic is used as a tool to convey the message of the advertisement. The analysis results show that the representament obtained from a headline words, logo and some picture which help ads to show the iPhone. An object described from the color of display, brightness also the background of the online ads itself and then interpretant is the relation between representament-object. From the headline found connotative sign contain the primacy from step, revolution, dimension that Apple’s company passed. While the denotation shows the privilege from specification, price, features which gave benefit people must choose and purchase the Apple product.

Optimizing Genetic Algorithms for Sentiment Analysis of Apple Product Reviews Using SVM

Online reviews have the potential to provide buyers with insights about products such as quality, performance and recommendations. Website is one of the media that contains information or reviews provided by individuals, groups or organizations about an object or topic, one of which is Apple products. This study analyzes consumer sentiment reviews of Apple product users consisting of 200 reviews which will be classified into positive opinions and negative opinions using the Support Vector Machine algorithm and the application of genetic algorithms (GA) to obtain optimal accuracy values. The stages of this research are, firstly collecting a dataset, the second is preprocessing data. Third, the sentiment analysis process uses SVM and GA as optimization techniques. Fourth, do the validation process on the accuracy results obtained using the Confusion Matrix and ROC Curve. The results of this study indicate that Apple product review sentiment analysis produces the best accuracy of 70.00% and AUC 0.924 for SVM algorithm. Whereas the SVM + GA algorithm produces 85.76% accuracy and AUC 0.945, so that the accuracy value increases by 15.76% and the AUC 0.021 on the SVM model when compared before optimization with genetic algorithms (GA) is performed

Antecedents and consequence of brand management: empirical study of Apple’s brand product

Purpose This paper aims to investigate the relevance of each variable such as brand attitude, brand awareness, brand visibility (BV), brand integrity (BI), brand reputation and brand performance through direct and intervening testing, so that the research has theoretical implications for the development of modern marketing science while having managerial implications for Apple product companies through model development what has been done by Pantea Foroudi. Design/methodology/approach This research is the development of Pantea Foroudi’s research. The original side of this study adds BI variables and BV as an intervening variable. The research analysis method uses partial least square, which is the process with Smart-PLS Software. The sampling method uses purposive random sampling with data collection using e-survey. This study also involved 395 samples of apple product brands in Makassar, Indonesia. This research was conduct from March to October 2018. Findings The 14 line analysis that the authors submitted, both tests were carried out directly or intervening. A total of 11 predictions stated significant influence while BV and brand awareness did not affect the brand reputation. Brand awareness also does not affect brand performance by making brand reputation an intervening variable. Originality/value The original side of the research adds a variable that is considered very important, namely, BI and BV.