Marketing and Management Sciences
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Published By IMPERIAL COLLEGE PRESS

9781848165090, 9781848165106

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BARRIERS FOR E-BUSINESS ENTREPRENEURSHIP: THE GENDER ASPECT

Marketing and Management Sciences ◽

10.1142/9781848165106_0110 ◽

2010 ◽

Author(s):

PANAGIOTIS TRIVELLAS ◽

ILIAS SANTOURIDIS ◽

ZOE AKRIVOULI

Keyword(s):

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PUBLIC PRIVATE PARTNERSHIP, NET EFFECTS AND RISKS – THE CHALLENGE FOR VALUATION AND THE DECISION MAKING PROCESS

Marketing and Management Sciences ◽

10.1142/9781848165106_0033 ◽

2010 ◽

Author(s):

SIEBER PATRIK ◽

KRŠKOVÁ MARTINA

Keyword(s):

Decision Making ◽

Public Private Partnership ◽

Decision Making Process ◽

Private Partnership

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THE IMPORTANCE OF THE CONTROL FUNCTION IN PROJECT MANAGEMENT

Marketing and Management Sciences ◽

10.1142/9781848165106_0030 ◽

2010 ◽

Author(s):

PAUL WATSON

Keyword(s):

Project Management ◽

Control Function

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STRATEGIC BRAND MANAGEMENT IN DOMESTIC AND FOREIGN PRODUCTS OFFERED IN TURKISH MARKET AND COMPARISON OF BRAND EQUITY

Marketing and Management Sciences ◽

10.1142/9781848165106_0018 ◽

2010 ◽

Author(s):

IPEK SAVASCI

Keyword(s):

Brand Equity ◽

Brand Management ◽

Foreign Products

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DOING BUSINESS INVOLUNTARILY: EVIDENCE ON DETERMINANTS OF NECESSITY ENTREPRENEURSHIP FROM THE GREEK PERIPHERY

Marketing and Management Sciences ◽

10.1142/9781848165106_0106 ◽

2010 ◽

Author(s):

DIMITRIS STAVROULAKIS ◽

PANAGIOTIS REKLITIS

Keyword(s):

Necessity Entrepreneurship ◽

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THE YOUNG CUSTOMERS' BEHAVIORS AND PRACTICES IN GREEK MARKET

Marketing and Management Sciences ◽

10.1142/9781848165106_0102 ◽

2010 ◽

Author(s):

IOANNIS KOURTIDIS ◽

IOANNA TOUTOUNZI

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NEW TECHNOLOGY AND INTERNATIONAL MARKETING OF SERVICES: PROVIDING EVALUATED TOURISM WEBSITES INFORMATION THROUGH THE INTERNET USING THE ELECTRE II METHOD

Marketing and Management Sciences ◽

10.1142/9781848165106_0098 ◽

2010 ◽

Author(s):

PETROS TOMARAS ◽

DIMITRIS ZONDIROS ◽

DIMITRIS NOVAS

Keyword(s):

New Technology ◽

International Marketing ◽

The Internet ◽

Tourism Websites

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FROM TWO-DIMENSIONAL PROFIT-RISK TO THREE-DIMENSIONAL PROFIT-RELIABILITY-RISK IN FINANCIAL MARKETS

Marketing and Management Sciences ◽

10.1142/9781848165106_0091 ◽

2010 ◽

Author(s):

ALEKSANDRAS VYTAUTAS RUTKAUSKAS

Keyword(s):

Financial Markets ◽

Three Dimensional ◽

Two Dimensional

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NETWORK-BASED INTERNATIONAL ECONOMY IN THE EUROPEAN UNION: INNOVATION POTENTIAL AND THE NEW CHALLENGES FOR MANAGEMENT AND MARKETING

Marketing and Management Sciences ◽

10.1142/9781848165106_0088 ◽

2010 ◽

Author(s):

BORISAS MELNIKAS

Keyword(s):

European Union ◽

International Economy ◽

The European Union ◽

Innovation Potential ◽

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THE FEATURES OF THE INFORMATICS NEEDFULNESS IN THE SMALL ENTERPRISES

Marketing and Management Sciences ◽

10.1142/9781848165106_0080 ◽

2010 ◽

Author(s):

ELENI VLACHOU ◽

MARINA PETROU

Keyword(s):

Small Enterprises

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