I luoghi della memoria 2.0 Strategie di promozione social e digital della biblioteca e dell’archivio

Bringing the new generations, the digital natives, to the ‘places of memory’ such as library and archive is a challenge that professionals face daily and which requires not only an update of the relative services but also an evolution of the strategies used by the librarian and by the archivist to promote and enhance these places and services. This is the experience of Seravezza (LU) made by social networks, ‘biblioselfie’, ‘bibliocalendars’, mannequin challenge and the stories of ‘Filomena la Pergamena’.

Oltre le mostre per promuovere i patrimoni documentari

This paper discusses the natural difficulties for the archival resources of being handled for exhibition and for massive exploitation not only because institutions and individuals create records for administrative, technical or personal reasons but also because their use implies a specific, complex and time consuming interactive dimension based on a rich and qualified set of descriptive information. Strategic alliances and cooperation as well as specific training initiatives are required for transforming generic and often trivial proposals dedicated to enlarge the archival community and audience into reliable and convincing programs able to share experiences and good practices.

Archiporto: dalle carte d’archivio alle carte da gioco

The Porto family’s private archive held at the Castle of Thiene (Vicenza) is also a… castle of cards. More than 18,000 documents (XI-XIX centuries) transmit memories of words, lives and events which establish the history of a vast territory and its community. In addition to the inventory, preservation and digitalization of this heritage, the interdisciplinary Archiporto project includes among its objectives the identification of new strategies to communicate it to a wide audience: themes, stories and characters that emerge from archival records and become the protagonists of a game and a digital platform.

Valorizzare i fondi d’autore

Private libraries and archives constitute an interesting case study for the enhancement of books and documents that are a direct testimony and mirror of the personality that collected, used and produced them. The general public involvement in the narration of the human and intellectual story of an author – starting from good management practices, conservation and cataloging and descriptive treatment, to make the collections openly accessible to the widest possible audience – can be the key to effectively communicate the value of materials that have taken on a special patrimonial vocation. The aim of this paper is also to show how the special collection exhibitions can play a key role in fulfilling obligations to the general public.

La cultura in fuga San Lorenzo Escape e la storia raccontata per enigmi

The San Bonaventura Onlus Association was founded in 2014 within the Secular Franciscan Order (OFS), setting itself the goal of offering its contribution in the field of the enhancement of Cultural Heritage. In 2018, it created the first escape room dedicated to libraries and archives, inside the Fra Landolfo Caracciolo library in the Complex of San Lorenzo Maggiore in Naples. Starting from experiences conducted by the Association in the field of digital storytelling, gamification and development of digital tools for the enhancement of ancient books and documents, this contribution illustrates the particularities of the San Lorenzo Escape©, as well as the methods and skills used for its realization.

I codici si mostrano Esperienze nella Biblioteca Malatestiana

The Biblioteca Malatestiana was founded in 1452 by Malatesta Novello, lord of Cesena. Since then not only its architecture, but also its furniture and manuscripts have been perfectly preserved. Therefore visitors can still admire its manuscripts in their original setting. In order to meet the educational needs of pupils and students for many years we offered special events, including guided tours and laboratories, specifically designed for primary schools, secondary schools and universities. Since 2014 we joined the Associations of Friends of the Malatestiana Library in organizing lectures concerning individual manuscripts, which during the lectures were exposed to the audience. Since 2016 visitors can get an experience of the ordinary maintenance and conservation treatment of manuscripts: once a month from March to June they have the opportunity to look at book and paper conservators at work. Besides, we experimented special guided tours for blind persons, who were allowed to touch the various parts of manuscripts (i.e. the chain, the cover, the two sides of the parchment leaves).

L’Archivio della Pontificia Università Gregoriana (APUG) e la costruzione di un oltre

Within our social system the discourse about cultural ‘objects’ is strictly connected to the concept of enhancement, derived from the economical field as much as several other terms today often used to refer to these objects (‘goods’, ‘consumption’ etc.). Expositions and digitization are usually two examples of enhancement where the economical and consumer aspects are prevalent over the semiophoric dimension which marks out cultural objects. Besides proposing a reflection about these concepts, the paper presents the enhancement practices carried out by the Historical Archives of the Pontifical Gregorian University, with a particular focus on the web platform Gregorian Archives Texts Editing (GATE).

Etica della collaborazione e responsabilità Per una nuova gestione, valorizzazione e trasmissione del patrimonio culturale

Proper management of institutional services and enhancement of cultural heritage can be achieved taking into account problems we face everyday. Throughout our activities we make choices that must be shared with all professionals involved in the complex management of cultural institution and heritage. The exhibitions – if well-conceived – represent a unique opportunity to enhance our heritage and disseminate knowledge by adopting new technologies.

Patrimonio archivistico e librario e nuove strategie di marketing (digitale) Come ripensare la comunicazione

The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.

Non di sole mostre vivono gli archivi

The current phenomenon of the proliferation of exhibitions presenting different pieces of cultural heritage, sometimes with considerable public success, affects the archives sector in a modest way. Historical documents are intended for the study of researchers and largely not aesthetically attractive to the general public and effectively communicated in slower and more complex ways: in-depth educational initiatives, web portals that provide information on the historical and documentary context, dedicated TV programs. The importance of historical memory and cultural heritage as a whole, as a factor of identity and civil conscience was underlined by the experience of the coronavirus pandemic.