Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 26)

H-INDEX

(FIVE YEARS 1)

Published By Springer International Publishing

9783030475949, 9783030475956

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_7 ◽

2020 ◽

pp. 47-55

Author(s):

Lala Hu ◽

Mirko Olivieri

Keyword(s):

Social Media ◽

Tourism Industry

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Sales Model Based on the Behavior on Facebook

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_26 ◽

2020 ◽

pp. 211-218

Author(s):

Mabela Atanasovska Penić ◽

Smilka Janeska Sarkanjac

Keyword(s):

Model Based ◽

Sales Model

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Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_25 ◽

2020 ◽

pp. 203-210

Author(s):

Simone Guercini ◽

Matilde Milanesi ◽

Pedro Mir-Bernal ◽

Andrea Runfola

Keyword(s):

The Waves

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Digital Marketing Strategies in Educational Tourism: A Social Media Perspective

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_15 ◽

2020 ◽

pp. 114-121

Author(s):

Surej P. John

Keyword(s):

Social Media ◽

Marketing Strategies ◽

Digital Marketing ◽

Educational Tourism

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Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_12 ◽

2020 ◽

pp. 91-98

Author(s):

Elvira Ismagilova ◽

Yogesh Dwivedi ◽

Nripendra Rana

Keyword(s):

Literature Review ◽

Systematic Literature Review ◽

Future Research ◽

Interactive Marketing ◽

Unanticipated Consequences

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The Drivers of Video Popularity on YouTube: An Empirical Investigation

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_10 ◽

2020 ◽

pp. 70-79

Author(s):

Ana Cristina Munaro ◽

Renato Hübner Barcelos ◽

Eliane Cristine Francisco Maffezzolli ◽

João Pedro Santos Rodrigues ◽

Emerson Cabrera Paraiso

Keyword(s):

Empirical Investigation

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Assessing the Determinants of Millennials’ Online Protective Behavior: How Their Protection Motivation Translates into Actual Use Behavior

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_20 ◽

2020 ◽

pp. 153-162

Author(s):

Ana S. Medeiros ◽

Luis F. Martinez ◽

Luisa M. Martinez

Keyword(s):

Protection Motivation ◽

Protective Behavior ◽

Actual Use ◽

Use Behavior

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A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_11 ◽

2020 ◽

pp. 80-90

Author(s):

María Teresa Ballestar ◽

Jorge Sainz

Keyword(s):

Social Marketing ◽

New Method

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Consumer Adoption of Online-to-Offline Food Delivery Services: A Conceptual Model

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_13 ◽

2020 ◽

pp. 99-105

Author(s):

Ou Wang

Keyword(s):

Conceptual Model ◽

Food Delivery ◽

Consumer Adoption ◽

Delivery Services

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Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-47595-6_9 ◽

2020 ◽

pp. 62-69

Author(s):

Robert Zniva ◽

Wolfgang J. Weitzl ◽

Julian M. Müller ◽

Andrea Schneider

Keyword(s):

Word Of Mouth ◽

Consumer Attitudes ◽

Electronic Word Of Mouth

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Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med

Sales Model Based on the Behavior on Facebook

Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

Digital Marketing Strategies in Educational Tourism: A Social Media Perspective

Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research

The Drivers of Video Popularity on YouTube: An Empirical Investigation

Assessing the Determinants of Millennials’ Online Protective Behavior: How Their Protection Motivation Translates into Actual Use Behavior

A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing

Consumer Adoption of Online-to-Offline Food Delivery Services: A Conceptual Model

Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes

Advances in Digital Marketing and eCommerce - Springer Proceedings in Business and Economics
Latest Publications