Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med

2020 ◽  
pp. 47-55
Author(s):  
Lala Hu ◽  
Mirko Olivieri
Keyword(s):  
Social Media ◽  
Tourism Industry

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Intercultural communication through social media and its impact on tourism industry

2021 ◽  
Vol 16 (2) ◽  
pp. 103
Author(s):  
Jyoti Ranjan Das ◽  
Rashmi Ranjan Panigrahi ◽  
Ajay Ku. Khatua
Keyword(s):  
Social Media ◽  
Intercultural Communication ◽  
Tourism Industry

scholarly journals Sustainable Tourism Empowered by Social Network Analysis to Gain a Competitive Edge at a Historic Site

2021 ◽  
Vol 2 (4) ◽  
pp. 332-346
Author(s):  
Cathrine Linnes ◽  
Holly Itoga ◽  
Jerome Agrusa ◽  
Joseph Lema
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Strategic Direction ◽  
Social Media Platforms ◽  
Hospitality And Tourism Industry ◽  
Effective Use

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks applied to the fortified town of Fredrikstad in Norway. The data used in this research study were collected from the Facebook site of the tourist authority. The results of this research project demonstrate the strengths of applying a social network analysis to a dataset, which can aid in the strategic direction of a tourism destination. The conversations of the greatest interest can successfully be identified as well as the growth of the online network. This paper adds knowledge to the literature through the application of a social network analysis regarding the success of a tourism destination and its future potential.

scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

scholarly journals Social media marketing and business competitiveness: evidence from South African tourism SMMEs

2017 ◽  
Vol 15 (2) ◽  
pp. 411-423 ◽  
Author(s):  
Patient Rambe
Keyword(s):  
Social Media ◽  
South African ◽  
Tourism Industry ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Competitive Strategies ◽  
Media Technologies ◽  
Business Competitiveness ◽  
Medium Enterprises ◽  
The Impact

The increasing prominence of social media marketing in advancing the global reach and visibility of products and services is ideal for the South African tourism industry, which depends on local and international visitors for leveraging its business activities and competitiveness. However, what remains under-explored in tourism literature is the depth of integration of social media marketing into the competitive strategies of emerging tourism small, micro and medium enterprises (SMMEs). To address this grey area, this study explored the extent to which tourism SMMEs utilize social media technologies (SMTs) to extend their market share and the implications thereof for the competitiveness of their business operations. Drawing on a quantitative approach, a survey was conducted on 234 tourism SMMEs’ owner/managers in the Free State province of South Africa to establish the impact of social media marketing on the competitiveness of their businesses. Evidence suggests that tourism SMMEs employed social media marketing predominantly for online marketing of their products/services, promoting their products/services, attracting existing customers, and sometimes, for integrating it into their marketing strategies. Results of correlation analysis revealed that social media marketing is positively and significantly related to the competitiveness of tourism SMMEs. The recommendations for leveraging the integration of social media marketing into the competitive strategy of the small business are provided.

The Customer as a Source of Open Innovation in the Tourism Sector

2019 ◽  
pp. 158-178
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado
Keyword(s):  
Social Media ◽  
Open Innovation ◽  
Tourism Industry ◽  
Innovation Implementation ◽  
New Paradigm ◽  
Customer Involvement ◽  
Tourism Sector ◽  
Strategic Support ◽  
Innovation Processes ◽  
Practical Implications

This chapter analyzes the implementation of open innovation supported by social media, aiming to make it more effective in the tourism sector. Regression analysis is used to verify the relationships between competitive environment, research and development (R&D)/innovation level, external openness, and open innovation implementation using a sample of 135 tourism companies in the south of Spain and Portugal. The potential of social media as an instrument for customer involvement in innovation processes is verified, as is the ongoing adoption of open innovation as a competitiveness strategy in the tourism industry. Regarding the practical implications, open innovation is becoming established and there is strategic support from social media. However, there is a lack of models to give structure to this new paradigm and allow its management. The originality of this chapter lies in combining the models proposed by Narver and Slater and Atuahene-Gima regarding the ways in which companies can approach open innovation.

Marketing 4.0 and Internet Technologies in the Tourism Industry Context

2021 ◽  
pp. 1679-1689
Author(s):  
María Ángeles García-Haro ◽  
María Pilar Martínez-Ruiz ◽  
Ricardo Martínez-Cañas ◽  
Pablo Ruiz-Palomino
Keyword(s):  
Social Media ◽  
Peer To Peer ◽  
Tourism Industry ◽  
Multimedia Content ◽  
Tourist Destination ◽  
Internet Technologies ◽  
Positive Image ◽  
Innovation And Development

Nowadays, there is a new area of Marketing named Marketing 4.0 where technology and digitalization have leveraged consumers to be part of companies, participating in the innovation and development of products and services through value co-creation activities. Especially, social media have an impact on the Tourism industry. Tourism activities are considered as a huge network of agents co-creating experiences. Every day, thousands of travelers and tourists create multimedia content, share comments and upload their photographs, videos, and suggestions. They share their experiences in a destination, using social media. Consequently, companies must respond to these comments and ideas in order to create a positive image of the tourist company. It is about to co-create tourist products and services in a collaborative way peer-to-peer between consumers and companies and motivate and inspire other travelers to visit the tourist destination.

The Importance of Social Media in Destination Choice

2021 ◽  
pp. 119-134
Author(s):  
Neslihan Cavlak
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Destination Choice ◽  
Electronic Word Of Mouth ◽  
Negative Effects ◽  
Goods And Services ◽  
Marketing Activities ◽  
Use Of The Internet ◽  
Short Time

The widespread use of the internet by individuals has brought companies to carry out their marketing activities on social media. Destinations offer goods and services for their customers, just like the companies. They present different kinds of tourism products under their brands. The aim of the destinations is to satisfy their customers' needs and wants. Modern tourists want to choose the best destinations that meet their needs in a short time. This chapter aims to present and discuss conceptually the significance of social media in destination choice of tourists. Therefore, the concept of social media, the relation between social media and the tourism industry, word-of-mouth and electronic word-of-mouth are discussed. Destination choice, the positive and negative effects of electronic word-of-mouth in the tourism industry is also discussed in this chapter. Moreover, a literature review about social media and tourists' destination choice has also been provided.

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