Analysis and Research on E-commerce Live Broadcast Sales Model from the Perspective of Supply Chain

The e-commerce live broadcast sales model is a brand-new sales model born based on web live broadcasts, and it has quickly been favored by the consumer goods market. As a new sales format, we need to conduct an in-depth analysis of its model to grasp the law of its generation and development, and find the problems in its development. This article mainly analyzes the basic form and internal logic of the e-commerce live broadcast sales model from the perspective of the supply chain. Relevant suggestions are proposed for its current development problems.

Skill Acquisition and Data Sales

We develop a data-sales model to study the implications of alternative data for financial markets. Investors acquire skills to process the purchased raw data, and developing such skills is costly and involves considerable uncertainty. The data vendor controls the size of the data sample to influence the precision of the information investors can extract from the purchased data. Price informativeness is hump-shaped in skill-acquisition costs although the cost of capital and return volatility are U-shaped in skill-acquisition costs. Similar patterns can arise for skill mean and volatility. Our analysis suggests that the funds and data industries foster each other. This paper was accepted by Agostino Capponi, finance.

On The Likelihood of Acquiring a Premium Service Under Freemium and Paymium: Field and Experimental Evidence

The freemium sales model, which offers consumers the use of a free-basic service that may later be converted to a paid-premium one, has been widely adopted in the online application industry. More recently, the alternative paymium sales method, which unlike freemium offers the basic service at a fee, has gained popularity. We examine the likelihood of acquiring the premium service under freemium and paymium by (a) analyzing real-world data (N=52,156) from a large online classified real estate service that changed its sales model from freemium to paymium, and (b) conducting a series of controlled experiments with real monetary incentives. We consistently find a greater likelihood of acquiring the premium service under paymium and premium-only methods, as compared to freemium. Examining the behavioral mechanism underlying our robust results, we find that people demand greater compensation for relinquishing a free (vs. non-free) service—beyond the trivial difference in services’ costs. Our findings advance the theoretical understanding of the role of zero (vs. non-zero) prices on consumers’ sequential choices and contribute to practical implementation of effective online sales methods.

SALES EXPERIMENT OF A NEWSPAPER PUBLISHER: "PAY WHAT YOU WANT"

Digitalization poses great challenges for companies and especially for newspaper publishers. Due to the large number of digital competitors on the advertising market, media companies are forced to proactively win customers. A major German media company has thus dared to experiment and put the question of pricing for booking newspaper advertising in the hands of its customers. With the so-called "pay what you want" (PWYW) payment model, customers can be won and additional budgets spent. This paper explores the question of whether PWYW is a suitable sales model for newspaper companies and which factors have an influence. The results of the interviews with those involved show solutions, opportunities, problems and that additional turnover can be generated.

Research on the Decision-Making Mechanism of Live Commerce Supply Chain Based on Three-Party Evolutionary Game

With the diversified development of media forms, livestreaming e-commerce has become a new sales model. Unlike the traditional sales model, this paper constructs a three-party game model composed of manufacturers, social media influencers and consumers based on the livestreaming model. It explores the equilibrium strategy selections of each participant in the supply chain system. In analyzing the evolutionary game stability of each participant, this paper obtains the equilibrium strategy and stability factors by analysis of the income and expenditure matrix. It uses the simulation model to analyze reasons for strategy selections of different game participants in the livestreaming e-commerce model. The results show that the strategies of manufacturers, social media influencers and consumers' selections have different impacts on their decision-making mechanism, and man-ufacturers are more sensitive to consumers' active participation in livestreaming e-commerce.

Vibration levels of stacked parcel packages in laboratory test environment. Over-tested or under-tested?

Courier express parcel (CEP) shipments become one of the most important delivery methods in the Business-to-Consumer sales model. This paper observed and analyzed the vertical vibration levels that occur in stacked and unsecured parcels during express delivery versus the simulation in the laboratory. At the end, a detailed comparison is reported between the field and laboratory vibration levels (based on standard PSD test profile) in the frequency range of 1 – 200 Hz. For the measurement a three-layer stacked unit was used building from corrugated box samples. The result shows and analyzes the vibration levels in the stacked layers in comparison to the ISTA (International Safe Transport Association) vibration protocol where only a single parcel is required to be tested without any stacking configuration.

ANALYSIS OF THE CAPABILITY OF SALES STRATEGIES ON THE PERFORMANCE OF MSMES IN BATAM CITY IN THE FACE OF THE COVID 19 SITUATION

MSMEs are part of Indonesia's economic growth. This global pandemic has had a significant impact on all aspects of the world and in fact it is not only in foreign countries, the Indonesian state is also about a tremendous impact on the national economic sector, especially for Micro Enterprises; Small; and Intermediate. In recent years, developments in the MSME sector have had obstacles and weaknesses that are commonly faced by entrepreneurs in terms of improving their business performance, including the lack of a good capital system and the amount and source of capital, lack of managerial ability and skills in terms of operations, limitations in product marketing. products, unfair competition among businesses, and economic pressure which results in a narrow and limited scope of business. With the need to improve business performance in terms of increasing sales, capital, labor, market and profit growth, business actors need to implement a sales strategy in running a business. Therefore, this study aims to determine how the influence of the sales strategy with the sections of Customer Segmentation, Customer Priority and Targeting, Relationship Objectives and Sales Model, and the use of several sales channels on the performance of MSMEs. The population part of the study is all MSMEs in Batam City with sampling using purposive random sampling technique, thus this study took the number of respondents of 101 samples obtained in data collection. The data analysis in this study used descriptive statistical analysis and inferential statistics, namely Structural Equation Modeling Patrial Least Square (SEM-PLS) using the smart-pls 3.0 application. The results of this study indicate that the sales strategy with the characteristics of the use of several sales channels and customer segmentation has a significant effect on the performance of the UMKM, while the sales strategy with the characteristics of Customer Priority & Targeting and relationship objectives & the sales model have no effect on the performance of the UMKM.

The dilemma of charter sales in Chinese cruise market: Formation mechanisms and countermeasures

The rapid development of its cruise market has made China the shining star all over the world. The average annual growth rate of over 30 % in the Chinese market is achieved by the charter-based sales system. However, in recent years, there has been a repeated occurrence of market crises, which gives rise to low-price competition. The charter sales model has thus been cast into serious doubt. In this study, through the combined methods of literature review and interviews, we carried out an in-depth investigation with a view to revealing the formation mechanism and the characteristics of the sales model, as well as its impact on the market. The study found that the supply-demand imbalance, policy constraints, the lack of related regulatory systems, the imperfect sales system, the sensitive market and weak risk tolerance together with other factors all combined to lead to the frequent occurrence of the market crises. With respect to the cruise sales in China, the research puts forward the corresponding countermeasures and suggestions from the perspectives of cruise companies, travel agencies, administrators and policy-makers.

Commercial Bank’s Innovation Research in Personal Wealth Management Products

The personal wealth management products of commercial banks have promoted the transformation of people’s asset allocation methods. The personal wealth management business of China’s commercial banks is still in the stage of exploration and expansion. It has established a sound and reasonable operation and sales model, and continuously improved the innovative capabilities of commercial bank personal wealth management products.