PENGARUH TERPAAN MEDIA TERHADAP REPUTASI LEMBAGA PEMERINTAH

The purpose of this study was to determine the effect of media exposure on reporting cases of alleged corruption in the sale and purchase of positions on Television on the reputation of the Ministry of Religion in Cipadu residents, Tangerang. The theory used in this research is exposure to the media and reputation. This research uses a quantitative approach by distributing questionnaires to respondents with explanatory analysis. The results of the study explained that Ha who stated that there was an influence between the variables of media exposure regarding the reporting of alleged cases of corruption in buying and selling positions on Television on the reputation of the Ministry of Religion on Cipadu Tangerang residents was received. Ho also pointed out that there was no influence of the media exposure variable on reporting cases of alleged corruption in the sale and purchase of positions on the reputation of the Ministry of Religion in Cipadu residents, Tangerang rejected. The magnitude of the level of the effect coefficient interval lies in the low region, so it can be concluded that the media exposure to the reputation of the Ministry of Religion has a low influence.

PENGARUH USER-GENERATED CONTENT SEBAGAI ALAT KOMUNIKASI BISNIS TERHADAP KREDIBILITAS INFORMASI WEBSITE “TOKOPEDIA”

This study aims to determine the effect of User-Generated Content as a Business Communication Tool on the Credibility of 'Tokopedia' Website Information. This is considering, the factor of content creation by other users can influence consumers in making purchasing decisions. Therefore, product content or reviews that are objective, accurate, and relevant to the product posted by other users will make the information look credible to other parties. The theory used for independent variables is the E-WOM theory, and user-generated content is measured by four dimensions of reciprocity, responsiveness, non-verbal information, and response speed. Whereas, the theory for the dependent variable uses the model of adopting information, information credibility is measured by two dimensions namely the quality of the argument and the credibility of the source. The research findings show that user - generated content as a business communication tool has a significant effect on the credibility of the Tokopedia website information. This means that the content or comments made by other users on the Tokopedia website look credible so that other consumers who read them trust the information contained in the comments column. Great Influence of User - Generated Content as a Business Communication Tool Against the Credibility of Tokopedia Website Information, obtained by 0.624 including the category of strong influence. This means that the content or product reviews made by other users on the Tokopedia Website look credible information. The conclusion of the study shows that user - generated content as a business communication tool has a significant effect on the credibility of the Tokopedia website information, and the category of influence is included category strong.

TUJUH ‘C’ DALAM PROGRAM HUMAS JAKARTA SMART CITY

This study examines and researching message delivered on the Public Relations program of Jakarta Provincial Government in order to communicate the Jakarta Smart City program. The concepts used in this study are: Seven ‘C’ (Credibility, Context, Content, Clarity, Continuity & Consistency, Channel, Capability Of The Audiens). This is an explanative research with population is as much as 25442. Sampel are 100 using simple random. Data is processed using SPSS 20.0 then presented in the form of frequency tables, mean values and KMO analysis. Results obtained examines Anti-Image Correlation > 0,5. H0 is rejected and H1 is accepted. That means, Seven ‘C’ (credibility, context, content, clarity, continuity and consistency, channel and capability of the audience) can be found in the Public Relations program of Jakarta Smart City for residents of Petukangan Utara, South Jakarta.

HUBUNGAN ANTARA KAMPANYE DENGAN SIKAP REMAJA

Tik Tok’s launched a campaign that called #AnakGenius. The paradigm of this research was positivistic. The approach of this research was Quantitative. The method of this research was eksplanatif. Based on the background, the purpose of this research was to find the relationship between the campaign anak genius among South Tangerang Junior High School 17 Students Bekasi. The concept that used of this research were campaign and behavior. The subjects of this research were 92 respondent. The results showed that there was a validity of KMO’s score of Campaign (0.812) and behavior (0.751). There was a reliable of Cronbach’s Alpha score of campaign 0.824 and behavior 0.769. P score of this research was 0.619. This indicates that there are strong relationships between the campaign AnakGenius among South Tangerang Junior High School 17 Students.

STRATEGI KOMUNIKASI BISNIS DALAM MENINGKATKAN KEPUASAN TENANT

The problem in this study is the Grand Tarakan Mall, which is the only Modern shopping center in the Tarakan area, must intensify its promotion in increasing customer satisfaction to work together by developing the right Business Communication Strategy in its implementation, so that customer satisfaction can be achieved. This study aims to look at the Business Communication Strategy in Increasing Customer Satisfaction conducted by Grand Tarakan Mall and this study focuses on promotions promoted by Grand Tarakan Mall. The concept used in this study is the S7 Pillar Theory of Communication Strategy by Cutlip & Center (1952) and Kotler's Customer Satisfaction Analysis Theory. And PLC by Kotler (1991). The research subjects were the management of GTM marketing, with 1 key informant and 2 other informants, and used a qualitative approach. The methode used in this research is descriptive qualitatif method. with the source of information informan key GTM president Directur and two GTM operational Directur informan and Directur of marketing XX1. Data collection technic used to obsevation, interview guidelines, indeepth interview, preier and secondary data and documentation studi. While technic of analizing data use close coding and open coding. The results in this study explain that almost all Business Communication Strategies are effective in increasing customer satisfaction at Grand Tarakan Mall by looking at the 7 aspects of the Communication Strategy Pillar implemented by the Grand Tarakan Mall running even though it is not optimal because of the Declining phase that researchers see from PLC Theory.