The elements of style

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. Over the decades, hundreds if not thousands of books have been published on the keys to good writing. However, barely a handful have reached the status of "must reading." Here is one of them.

Workings of science

The COVID-19 pandemic has affected millions around the globe. But even despite countless deaths, global lockdowns, political unrest, and economic uncertainty there are many who insist the science behind public health policies, viral transmission research, and vaccine development is not only wrong but is part of a global agenda. So how did we get here, how has science become politicized, and what does it mean to "follow the science?" To answer these questions, Ubiquity's editors have come together to present a comprehensive overview on how science works.

Creativity and common sense in writing and speaking

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. A previous essay ("What Advertising Can Teach Us About Effective Writing and Speaking") posited what at first glance may have seemed to be a radical idea. And that is: However superficially it may appear, print advertising copy (text), which is designed to sell things, represents some of the best, most carefully constructed writing you will ever see. It must be, because to achieve its objective, advertising copy must say a world of things to the potential consumer in just a thimbleful of words. With this fundamental idea as a foundation, we can now explore this fruitful subject more deeply.

What Advertising Can Teach Us About Effective Writing and Speaking

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. As a form of writing, advertising copy has a poor reputation because in many minds its objective is to "sell people things they don't want and don't need." This is debatable. What is not debatable is that advertising copy represents some of the best writing you will ever see. It has to, because its objective is to say a world of things in just a thimble-full of words. Writers of more meritorious texts (articles, essays, book reports, business reports, research papers, etc.) can learn a lot from understanding how these consummate wordsmiths go about their work.

When saying the wrong thing doesn't really matter

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. Getting one's tongue tangled is an ever-present fear for most public speakers. But it shouldn't be. Occasionally saying the wrong thing seldom does any serious damage, or any damage at all, to the effectiveness of a presentation. Here's why.

A conversation with Tengyu Ma

In this interview, Ubiquity's senior editor Dr. Bushra Anjum chats with Dr. Tengyu Ma, an assistant professor of Computer Science and Statistics at Stanford University. They discuss Dr. Ma's research that aims to bridge the gap between theory and practice in deep learning by developing novel mathematical tools to understand complex and mysterious deep learning systems.

Notes on writing from writers of note

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. A distinction is often made between creative writing (fiction) and expository writing(non-fiction). However, they are more alike than most people think. Creative writers can learn from expository writers, and vice versa.

How Does a COVID mRNA vaccine really work?

The most potent weapon against COVID-19 is a vaccine based on messenger RNA (mRNA). The first of these vaccines authorized for use was developed by the German company BioNTech in cooperation with Pfizer, closely followed by the (U.S.-produced) Moderna vaccine. These vaccines send a piece of mRNA into cells of a host. The mRNA instructs the cells to produce masses of the same spike protein that also occurs on the shell of the real coronavirus. The immune system responds by learning to destroy anything showing that protein: if the real virus arrives, the immune system will attack it immediately. This much has been reported widely by the media. But important questions remain. How is mRNA actually synthesized as a transcription of the spike-producing segment of the virus' RNA? How is the selection and replication done? How does mRNA enter a host cell, and how long will it stay there? Will it produce the spike protein forever? Is it perhaps dangerous? And the biggest question of all: How does the immune system record the structure of the foreign protein, how does it recognize the invader, and how is the immune response cranked up? To answer these questions, we bring you a conversation between Ubiquity editor Walter Tichy and his daughter Dr. Evelyn Tichy, an infectious disease expert.

Say it well, say it often

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. Two people can give a speech on exactly the same subject, using almost exactly the same information, yet one speech will be a brilliant success and the other a dismal failure. How does this happen? Many factors contribute to success or failure, but only one factor virtually guarantees that your speech will stand out like a shining light or be clothed in darkness like a burned-out bulb.

Will machines ever think like humans?

What is "human intelligence?" What is thinking? What does it mean to "think like a human?" Is it possible for machines to display human intelligence, to think like humans? This article explores these questions, and gives a brief overview of some important features of the human brain, and how computer scientists are trying to simulate those features and their ability to "think." The article answers some questions, but asks more---finishing with questions for readers to consider.