This chapter looks at how José Antonio Echeverría, president of the Federación de Estudiantes Universitarios (Federation of University Students, FEU), prepared the public to back the violent overthrow of the regime that he and his FEU allies were secretly plotting by appealing to Cubans with the claim that an armed challenge to Batista's power could only renew and refresh the national collective union. Castro and his supporters took this argument several steps further, couching their own movement's already proven commitment to violence in discursive histrionics of “making love, not war” in defense of la patria. In adopting the prose and pose of reluctant revolutionaries who loved rather than hated, Echeverría, Castro, and their respective movements attempted to undercut the very claims Batista had made all along, since the very day of his coup.