This pilot project employed personal response systems, or clicker technology, in an effort to address student inattention and the distractions created by electronics in a large, first-year introductory communication class. The objectives of the project were to increase student engagement through a more hands-on, active and collaborative learning environment and to better gauge student understanding of important concepts throughout the lecture. This case discusses the challenges of student engagement, in particular with today’s millennial students, examines the role of technology generally in engaging students and the personal response systems specifically, describes the pilot project and presents a series of exercises that may be used to most effectively take advantage of this technology in the classroom.