Rhetorical Discourse Analysis

2021 ◽  
pp. 1-6
Author(s):  
Jennifer Andrus
Keyword(s):  
Discourse Analysis ◽  
Rhetorical Discourse

scholarly journals Rhetorical Discourse Analysis of State of the Nation Address of Select Philippine Presidents

2016 ◽  
Vol 25 (1) ◽  
Author(s):  
Lilibeth A. Calonge ◽  
Ismael N. Talili
Keyword(s):  
Discourse Analysis ◽  
Standard Deviation ◽  
Public Discourse ◽  
Public Speaking ◽  
Frequency Standard ◽  
The Philippines ◽  
Weighted Mean ◽  
Rhetorical Device ◽  
Rhetorical Devices ◽  
Rhetorical Discourse

The art of public speaking has been one of the commonly feared tasks for some people because they are not prepared and equipped with knowledge in rhetoric. The study was conducted to analyze the State of the Nation Address (SONA) delivered by the three presidents of the Philippines. Speech videos and speech manuscripts were analyzed using validated rubrics. A survey was also conducted to gather information on students’ perception on the study of rhetoric. Frequency, standard deviation, and weighted mean were used to analyze the rhetorical devices and canons of rhetoric employed in the speeches. It was found out that metaphor is a common rhetorical device used by the Presidents. The results show that the canons of rhetoric: invention, arrangement, style, memory and delivery were utilized in the speeches. Majority of the students of Rhetoric and Public Discourse, self-reported (or agreed) that the rhetorical discourse analysis of the SONA is beneficial to them as Rhetoric and Public Discourse students. The study concludes that the Presidents used the rhetorical elements and techniques to convince and influence the audience. It is recommended that the presidents (or their speech writers) should consider optimum use of the rhetorical elements and techniques to evoke the desired response from the audience.

scholarly journals The Rhetoric of Lithuanian MeToo Discourse

2021 ◽  
Vol 92 ◽  
pp. 46-64
Author(s):  
Eglė Gabrėnaitė ◽  
Monika Triaušytė
Keyword(s):  
Discourse Analysis ◽  
Sexual Harassment ◽  
Critical Discourse Analysis ◽  
Rhetorical Analysis ◽  
Maximum Intensity ◽  
Critical Discourse ◽  
Emotional Appeals ◽  
Global Movement ◽  
Rhetorical Argumentation ◽  
Rhetorical Discourse

The great spread of the phenomenon of MeToo, a global movement promoting the publicity of the facts of sexual harassment, has also received a response in Lithuania: anonymous stories in blogs have grown into a provocative discourse that has attracted a great deal of attention. The aim of the research presented in this article is to characterise the discourse of MeToo in terms of rhetorical expression that has not been discussed yet: to identify and elicit the dominant elements of rhetorical argumentation. The empirical research was conducted using the method of rhetorical analysis that allows distinguishing and defining in rhetorical categories the models characteristic to rhetoric appeals. The method of rhetorical analysis combined with directed content analysis, as well as with critical discourse analysis. Following the methodology of provocative narrative research, it was analysed the material published at the time of maximum intensity and involvement in the discourse, such as testimonies, publications, interviews, and comments of women who have been subjected to sexual harassment. The results of rhetorical discourse analysis allow us to discuss the culture of accusation in which the normalization of victim condemnation is prevalent, and logical reasoning gives way to prejudice-based emotional appeals.

Jokes, rhetoric and embodied racism: a rhetorical discourse analysis of the logics of racist jokes on the internet

Ethnicities ◽  
2011 ◽  
Vol 11 (4) ◽  
pp. 413-435 ◽  
Author(s):  
Simon Weaver
Keyword(s):  
Discourse Analysis ◽  
The Internet ◽  
Rhetorical Devices ◽  
Definition Of ◽  
Rhetorical Discourse ◽  
Second Category

This article outlines the racist rhetoric employed in anti-black jokes on five internet websites. It is argued that racist jokes can act as important rhetorical devices for serious racisms, and thus work in ways that can support racism in particular readings. By offering a rhetorical discourse analysis of jokes containing embodied racism – or the discursive remains of biological racism – it is shown that internet jokes express two key logics of racism. These logics are inclusion and exclusion. It is argued that inclusion usually inferiorizes and employs race stereotypes whereas exclusion often does not. The article expands this second category by highlighting exclusionary ‘black’ and ‘nigger’ jokes. These categories of non-stereotyped race or ethnic joking have been largely ignored in humour studies because of a reliance on a problematic and celebratory definition of the ethnic joke. Thus a wider definition of racist humour is offered.

Persuasive speech in multi-professional change facilitation meetings

2019 ◽  
Vol 33 (4) ◽  
pp. 396-412
Author(s):  
Hanna Komulainen ◽  
Elisa Mertaniemi ◽  
Nina Lunkka ◽  
Noora Jansson ◽  
Merja Meriläinen ◽  
...  
Keyword(s):  
Organizational Change ◽  
Discourse Analysis ◽  
Strategic Change ◽  
Healthcare Organizations ◽  
Change Facilitation ◽  
Content Type ◽  
Study Approach ◽  
Rhetorical Discourse ◽  
Persuasive Speech ◽  
Professional Change

Purpose The purpose of this paper is to describe persuasive speech and discourses in multi-professional organizational change facilitation meetings at a hospital through rhetorical discourse analysis. Previous research has often considered organizational change to be a managerial issue, with other employees given the rather passive role of implementators. This study takes an alternative approach in assuming that organizational change could benefit by involving those who are most familiar with the tasks to be changed. Design/methodology/approach The study employed a qualitative, case study approach and focused on the construction of a hospitalist model within multi-professional change facilitation meetings. Eight videos of these multi-professional change facilitation meetings – which occurred between January and September 2017 – were observed and the material was analyzed by rhetorical discourse analysis. An average of 10–20 actors from different professional groups participated in the meetings. The change actors comprised physicians, nursing staff and nursing managers, along with a secretary and hospitalist. The meetings were conducted by a change facilitator. Findings The persuasive speech in the analyzed organizational change meetings occurred within five distinct discourses: constructing the change together, positive feedback, strategic change in speech, patient perspective and driving change. The content of these discourses revealed topics that are relevant to persuading members of healthcare organizations to adopt a planned change. Originality/value The presented research provides new knowledge about how persuasive speech is used in organizational change and describes the discourses in which persuasive speech is used in a healthcare context.

Pandemijos retorika: argumentavimo strategijos socialinio tinklo „Facebook“ komentaruose

2021 ◽  
pp. 210-223
Author(s):  
Eglė Gabrėnaitė ◽  
◽  
Domantė Vaišvylaitė ◽  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Discourse Analysis ◽  
Communication Strategies ◽  
Rhetorical Analysis ◽  
Media Consumption ◽  
Analysis Method ◽  
The Public ◽  
Research Material ◽  
Rhetorical Discourse

An analysis of the public COVID-19 discourse reveals how the public responds to the crisis and what kind of communication is actualized during a pandemic. The object of this research is the argumentation strategies in the comments of the articles about coronavirus on social media “Facebook”. The aim of the research is to expand the argumentative level of discourse: to analyze rhetorical and eristic arguments. The comments were collected from the accounts of the most popular Lithuanian news portals on “Facebook” (alfa.lt, Delfi, 15min, lrytas.lt). The analyzed comments were published during the first and second pandemic waves (from March 2020 to January 2021). The research material was analyzed by means of the rhetorical discourse analysis method to isolate and define the categories of rhetoric characteristic to rhetorical appeals models. The chosen method of rhetorical analysis was combined with content analysis. During the research, the respective rhetorical categories of the researched phenomenon were identified and classified, and the content of these categories was expanded – a rhetorical content analysis was performed. The COVID-19 pandemic is an unprecedented situation in which the rhetorical analysis of the communication element is a whole new area of research. The identified dominant models of rhetorical and eristic reasoning not only reveal the regularities of media “consumption” but also help to understand the tendencies of choosing communication strategies in critical situations.

scholarly journals A Rhetorical Discourse Analysis of the Student Facebook Group UWO Students Against Israel Apartheid Week

2021 ◽  
Author(s):  
Jessica Ringel
Keyword(s):  
Discourse Analysis ◽  
Political Communication ◽  
Political Discussion ◽  
Rhetorical Strategies ◽  
Comprehensive Understanding ◽  
Digital Era ◽  
Group Members ◽  
Rhetorical Discourse

This MRP will examine the use of rhetorical strategies in an online political discussion group. The Rhetoric of Social Intervention (RSI) model will be used to perform a rhetorical and textual discourse analysis of the comments that users post in the Facebook group Each element of the RSI model (attention, power, need) helps group members to communicate their message through a persuasive approach, possibly leading to the enactment of some type of online or offline political change. Israel Apartheid Week (IAW) is a valuable case study because this annual event occurs in an attempt to instill the ideology that global society should view Israel as an apartheid state. Since ideology and rhetoric form the underpinnings of the RSI model, this lens is relevant to evaluating the use of rhetorical strategies within this particular group. The rhetorical dimensions of online discourse must be further explored in order to provide a more comprehensive understanding of the role of online political communication within a digital era.

scholarly journals ‘Effortful’, ‘needy’ and ‘freeloader’

2019 ◽  
Vol 19 (2) ◽  
pp. 290-310
Author(s):  
Laura Tarkiainen
Keyword(s):  
Discourse Analysis ◽  
Welfare State ◽  
Extreme Case ◽  
Activation Model ◽  
Attitude Adjustment ◽  
Nordic Welfare State ◽  
Rhetorical Discourse ◽  
Discursive Constructions ◽  
State Context

Abstract This article provides a rhetorical discourse analysis of constructions of unemployed people’s deservingness. Data consist of transcripts from Finnish parliament members debating the ‘Activation Model for Unemployment Security’, from December 2017. In the analysis, three discursive constructions of unemployed people’s deservingness were identified: an ‘effortful citizen lacking control’, a ‘needy citizen deserving the welfare state’s reciprocal acts’ and an ‘undeserving freeloader in need of an attitude adjustment’. Analysis focuses on how deservingness and undeservingness are rhetorically accomplished and treated as factual in parliament members’ accounts. The analysis pays particular attention to the question of how speakers build factuality through the management of categories, extreme case formulations, ‘truth talk’ and maximisation and minimisation strategies. The results reflect the negotiated nature of deservingness as well as varying constructions of unemployed people’s responsibility in the contemporary Nordic welfare state context.

scholarly journals A Rhetorical Discourse Analysis of the Student Facebook Group UWO Students Against Israel Apartheid Week

2021 ◽  
Author(s):  
Jessica Ringel
Keyword(s):  
Discourse Analysis ◽  
Political Communication ◽  
Political Discussion ◽  
Rhetorical Strategies ◽  
Comprehensive Understanding ◽  
Digital Era ◽  
Group Members ◽  
Rhetorical Discourse

This MRP will examine the use of rhetorical strategies in an online political discussion group. The Rhetoric of Social Intervention (RSI) model will be used to perform a rhetorical and textual discourse analysis of the comments that users post in the Facebook group Each element of the RSI model (attention, power, need) helps group members to communicate their message through a persuasive approach, possibly leading to the enactment of some type of online or offline political change. Israel Apartheid Week (IAW) is a valuable case study because this annual event occurs in an attempt to instill the ideology that global society should view Israel as an apartheid state. Since ideology and rhetoric form the underpinnings of the RSI model, this lens is relevant to evaluating the use of rhetorical strategies within this particular group. The rhetorical dimensions of online discourse must be further explored in order to provide a more comprehensive understanding of the role of online political communication within a digital era.

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