Pandemijos retorika: argumentavimo strategijos socialinio tinklo „Facebook“ komentaruose

2021 ◽  
pp. 210-223
Author(s):  
Eglė Gabrėnaitė ◽  
◽  
Domantė Vaišvylaitė ◽  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Discourse Analysis ◽  
Communication Strategies ◽  
Rhetorical Analysis ◽  
Media Consumption ◽  
Analysis Method ◽  
The Public ◽  
Research Material ◽  
Rhetorical Discourse

An analysis of the public COVID-19 discourse reveals how the public responds to the crisis and what kind of communication is actualized during a pandemic. The object of this research is the argumentation strategies in the comments of the articles about coronavirus on social media “Facebook”. The aim of the research is to expand the argumentative level of discourse: to analyze rhetorical and eristic arguments. The comments were collected from the accounts of the most popular Lithuanian news portals on “Facebook” (alfa.lt, Delfi, 15min, lrytas.lt). The analyzed comments were published during the first and second pandemic waves (from March 2020 to January 2021). The research material was analyzed by means of the rhetorical discourse analysis method to isolate and define the categories of rhetoric characteristic to rhetorical appeals models. The chosen method of rhetorical analysis was combined with content analysis. During the research, the respective rhetorical categories of the researched phenomenon were identified and classified, and the content of these categories was expanded – a rhetorical content analysis was performed. The COVID-19 pandemic is an unprecedented situation in which the rhetorical analysis of the communication element is a whole new area of research. The identified dominant models of rhetorical and eristic reasoning not only reveal the regularities of media “consumption” but also help to understand the tendencies of choosing communication strategies in critical situations.

scholarly journals Grappling With the COVID-19 Health Crisis: Content Analysis of Communication Strategies and Their Effects on Public Engagement on Social Media (Preprint)

2020 ◽  
Author(s):  
Cindy Sing Bik Ngai ◽  
Rita Gill Singh ◽  
Wenze Lu ◽  
Alex Chun Koon
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Disease Prevention ◽  
Public Engagement ◽  
Communication Strategies ◽  
Sina Weibo ◽  
The Public ◽  
Narrative Style ◽  
External Sources ◽  
New Evidence

BACKGROUND The coronavirus disease (COVID-19) has posed an unprecedented challenge to governments worldwide. Effective government communication of COVID-19 information with the public is of crucial importance. OBJECTIVE We investigate how the most-read state-owned newspaper in China, People’s Daily, used an online social networking site, Sina Weibo, to communicate about COVID-19 and whether this could engage the public. The objective of this study is to develop an integrated framework to examine the content, message style, and interactive features of COVID-19–related posts and determine their effects on public engagement in the largest social media network in China. METHODS Content analysis was employed to scrutinize 608 COVID-19 posts, and coding was performed on three main dimensions: content, message style, and interactive features. The content dimension was coded into six subdimensions: action, new evidence, reassurance, disease prevention, health care services, and uncertainty, and the style dimension was coded into the subdimensions of narrative and nonnarrative. As for interactive features, they were coded into links to external sources, use of hashtags, use of questions to solicit feedback, and use of multimedia. Public engagement was measured in the form of the number of shares, comments, and likes on the People’s Daily’s Sina Weibo account from January 20, 2020, to March 11, 2020, to reveal the association between different levels of public engagement and communication strategies. A one-way analysis of variance followed by a post-hoc Tukey test and negative binomial regression analysis were employed to generate the results. RESULTS We found that although the content frames of action, new evidence, and reassurance delivered in a nonnarrative style were predominant in COVID-19 communication by the government, posts related to new evidence and a nonnarrative style were strong negative predictors of the number of shares. In terms of generating a high number of shares, it was found that disease prevention posts delivered in a narrative style were able to achieve this purpose. Additionally, an interaction effect was found between content and style. The use of a narrative style in disease prevention posts had a significant positive effect on generating comments and likes by the Chinese public, while links to external sources fostered sharing. CONCLUSIONS These results have implications for governments, health organizations, medical professionals, the media, and researchers on their epidemic communication to engage the public. Selecting suitable communication strategies may foster active liking and sharing of posts on social media, which in turn, might raise the public’s awareness of COVID-19 and motivate them to take preventive measures. The sharing of COVID-19 posts is particularly important because this action can reach out to a large audience, potentially helping to contain the spread of the virus.

scholarly journals Grappling With the COVID-19 Health Crisis: Content Analysis of Communication Strategies and Their Effects on Public Engagement on Social Media

10.2196/21360 ◽  
2020 ◽  
Vol 22 (8) ◽  
pp. e21360 ◽  
Author(s):  
Cindy Sing Bik Ngai ◽  
Rita Gill Singh ◽  
Wenze Lu ◽  
Alex Chun Koon
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Disease Prevention ◽  
Public Engagement ◽  
Communication Strategies ◽  
Sina Weibo ◽  
The Public ◽  
Narrative Style ◽  
External Sources ◽  
New Evidence

Background The coronavirus disease (COVID-19) has posed an unprecedented challenge to governments worldwide. Effective government communication of COVID-19 information with the public is of crucial importance. Objective We investigate how the most-read state-owned newspaper in China, People’s Daily, used an online social networking site, Sina Weibo, to communicate about COVID-19 and whether this could engage the public. The objective of this study is to develop an integrated framework to examine the content, message style, and interactive features of COVID-19–related posts and determine their effects on public engagement in the largest social media network in China. Methods Content analysis was employed to scrutinize 608 COVID-19 posts, and coding was performed on three main dimensions: content, message style, and interactive features. The content dimension was coded into six subdimensions: action, new evidence, reassurance, disease prevention, health care services, and uncertainty, and the style dimension was coded into the subdimensions of narrative and nonnarrative. As for interactive features, they were coded into links to external sources, use of hashtags, use of questions to solicit feedback, and use of multimedia. Public engagement was measured in the form of the number of shares, comments, and likes on the People’s Daily’s Sina Weibo account from January 20, 2020, to March 11, 2020, to reveal the association between different levels of public engagement and communication strategies. A one-way analysis of variance followed by a post-hoc Tukey test and negative binomial regression analysis were employed to generate the results. Results We found that although the content frames of action, new evidence, and reassurance delivered in a nonnarrative style were predominant in COVID-19 communication by the government, posts related to new evidence and a nonnarrative style were strong negative predictors of the number of shares. In terms of generating a high number of shares, it was found that disease prevention posts delivered in a narrative style were able to achieve this purpose. Additionally, an interaction effect was found between content and style. The use of a narrative style in disease prevention posts had a significant positive effect on generating comments and likes by the Chinese public, while links to external sources fostered sharing. Conclusions These results have implications for governments, health organizations, medical professionals, the media, and researchers on their epidemic communication to engage the public. Selecting suitable communication strategies may foster active liking and sharing of posts on social media, which in turn, might raise the public’s awareness of COVID-19 and motivate them to take preventive measures. The sharing of COVID-19 posts is particularly important because this action can reach out to a large audience, potentially helping to contain the spread of the virus.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

Self-Presentation of Female Athletes: A Content Analysis of Athlete Avatars

2016 ◽  
Vol 9 (4) ◽  
pp. 460-475 ◽  
Author(s):  
Megan B. Shreffler ◽  
Meg G. Hancock ◽  
Samuel H. Schmidt
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Web Sites ◽  
Female Athletes ◽  
Common Theme ◽  
Traditional Media ◽  
Self Presentation ◽  
The Public ◽  
Athletic Competence

Unlike traditional media, which frames female athletes in sexualized manners and in socially accepted roles such as mothers and girlfriends, user-controlled social-media Web sites allow female athletes to control the image and brand they wish to portray to the public. Using Goffman’s theory of self-presentation, the current study aimed to investigate how female athletes were portraying themselves via their Twitter avatar pictures. A total of 207 verified Twitter avatars of female athletes from 6 sports were examined through a content analysis. The avatars from each player were coded using the following themes: athlete as social being, athlete as promotional figure, “selfie,” athletic competence, ambivalence, “girl next door,” and “sexy babe.” The results revealed that athletic competence was the most common theme, followed by selfie and athlete as social being. Thus, when women have the opportunity to control their image through social media they choose to focus on their athletic identities.

scholarly journals The Transformation of the Crimean Tatars’ Institutions and Discourses After 2014

2019 ◽  
Vol 13 (1) ◽  
pp. 44-66
Author(s):  
Elmira Muratova
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Discourse Analysis ◽  
Balance Of Power ◽  
The Political ◽  
Great Support ◽  
The Face ◽  
Traditional Institutions ◽  
New Institutions ◽  
Crimean Tatar

Abstract The article deals with the transformation of the Crimean Tatars’ institutions and discourses after the 2014 conflict around Crimea. It shows the change in the balance of power of traditional institutions such as Mejlis and Muftiyat, which for many years represented secular and religious components of Crimean Tatars’ ethnic identity. It tells how the Mejlis was dismissed from the political stage in Crimea, while the Muftiyat has enjoyed a great support by new authorities. This transformation and threats to societal security inevitably led to reassessment of previous views and goals of the main actors in the Crimean Tatar community and the formation of new institutions with hybrid composition and discourse. The article focuses on organization such as ‘Crimean solidarity,’ which was formed in 2016 as a reaction to authorities’ pressure over the Crimean Tatars. Using discourse analysis of statements of activists of this organization and content analysis of social media, the author presents the main topics of its discourse and types of activity. She shows how the traditional Islamic discourse of activists of this organization has been transformed by the incorporation of the main concepts of secular discourse developed by the Mejlis. The author argues that the appearance of ‘Crimean solidarity’ indicates the blurring of lines between secular and religious, and ethnic and Islamic in the Crimean Tatar society. It shows how people with different backgrounds and agendas manage to leave their differences aside to support each other in the face of a common threat.

scholarly journals BOOKTUBERS E A INFLUÊNCIA LITERÁRIA: UM ESTUDO DE CASO DO VLOG DA JU CIRQUEIRA

2020 ◽  
Vol 3 ◽  
pp. 25
Author(s):  
Pâmela Da Silva Pochmann ◽  
Magali De Moraes Menti
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Communication Strategies ◽  
Reading Practices ◽  
The Public ◽  
Text Reading ◽  
Methodological Procedures

RESUMOEste estudo teve como problema de pesquisa verificar como blogs/vlogs literários, enquanto meios de comunicação, podem influenciar a escolha leitora. Para isso, selecionou-se o vlog da Ju Cirqueira, blogueira do blog Nuvem Literária, para um estudo de caso. O objetivo geral foi identificar quais estratégias a blogueira utiliza que podem influenciar na escolha literária dos seus seguidores a partir de suas publicações/vídeos. Os objetivos específicos foram verificar as estratégias que a blogueira utiliza para transmitir suas mensagens e criar conexões, e se utiliza algum padrão em seus vídeos. Para tanto, abordou-se questões relacionadas à leitura, texto, práticas de leitura, formação de leitores e ato comunicativo. Os procedimentos metodológicos abrangeram uma parte quantitativa, em que foram destacados números de blogs existentes, perfil dos usuários e categorias de blogs, e uma parte qualitativa em que, por meio de categorização de análise proposta por Jeffman (2015) e de análise de conteúdo, examinou-se dez vídeos do canal da Ju Cirqueira. A partir dos dados coletados, pode-se ter uma amostragem de como são os blogs no Brasil, o perfil do público leitor de blogs e vlogs e características que fazem com que os booktubers fidelizem seus seguidores e, consequentemente, apresentem novas opções de leitura. Entre os padrões utilizados pela blogueira destacam-se a cultura do quarto, as estratégias de comunicação e a cultura de participação.Palavras-chave: Booktubers. Influência literária. Ju Cirqueira. Vlog. Formação do Leitor. ABSTRACTThis study aimed to verify how literary blogs/vlogs, as a means of communication, can influence te choice for reading. To this end, the vlog by Ju Cirqueira, blogger of the blog Nuvem Literária, was chosen for a case study. The goal of the survey was to look at how the blogger influences the literary choice of her followers, what strategies she uses to broadcast her messages and make connections, and whether she uses some pattern in her videos. The focus of the analysis was on concepts pertaining to reading, the text, reading practices, reader training and mass media. There were quantitative methodological procedures in which  numbers of existing blogs, profile of users and categories of blogs were sought; followed by  qualitative procedures carried out through categories of analysis and content analysis to look for patterns in ten videos of the channel of Ju Cirqueira. From the data collected, one can have a sampling of how blogs are in Brazil, the profile of the public readers of blogs and vlogs and characteristics that make booktubers loyal to their followers and, consequently, present new reading options. Among the different languages used in communication, we highlight the culture of the room, the communication strategies and the culture of participation.Keywords: Booktubers. Literacy influence. Ju Cirqueira. Literary Vlog. Formation of the reader.

scholarly journals STRATEGI KESANTUNAN POSITIF PENUTUR BAHASA MELAYU KUPANG PADA FACEBOOK [The Possitive Politeness Strategy of Kupang Malay Languages Speaker on Facebook]

TOTOBUANG ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 155-167
Author(s):  
Salimulloh Tegar Sanubarianto ◽  
Erwin Syahputra Kembaren
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Analysis Data ◽  
Descriptive Study ◽  
Research Data ◽  
Analysis Method ◽  
Content Analysis Method ◽  
The Status ◽  
Politeness Strategies ◽  
Qualitative Descriptive

This study discusses the positive politeness strategies in Kupang Malay on Facebook social media which are related with the politeness strategy theory  by Brown and Levinson. This research is a qualitative descriptive study with content analysis method. The research data were the status posts/comments in the Kupang Malay language on the Facebook which were selected based on the suitability of the research objectives. The selected data are then collected and analyzed according to theory. As a result, there are 12 strategies used by Facebook users in Kupang Malay namely (1) give sympathy to the interlocutor; (2) exaggerating sympathy for the interlocutor; (3) pay special attention to the interlocutor; (4) increase interest in the interlocutor; (5) use markers that show similarities; (6) seek the approval of the interlocutor; (7) avoid conflict with the interlocutor; (8) presupposes the interlocutor; (9) the strategy of making jokes; (10) strategies for making offers and promises; (11) showing a sense of optimism; and (12) trying to involve the interlocutor. Penelitian ini membahas strategi kesantunan positif dalam bahasa Melayu Kupang pada media sosial Facebook yang dikaitkan dengan teori strategi kesantunan yang dikemukakan oleh Brown dan Levinson. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode analisis isi (content analysis). Data penelitian adalah tulisan status/komentar dalam bahasa Melayu Kupang pada Facebook yang dipilih berdasarkan kesesuaian terhadap tujuan penelitian. Data yang dipilih kemudian dikumpulkan dan dianalisis sesuai teori. Hasilnya, ada 12 strategi yang digunakan oleh pengguna Facebook berbahasa Melayu Kupang, dan ada 12 strategi yang ditemukan dalam penggunaanya dalam Facebook, yaitu (1) memberikan simpati pada lawan tutur; (2) melebih-lebihkan simpati pada lawan tutur; (3) memberikan perhatian khusus pada lawan tutur; (4) meningkatkan rasa tertarik pada lawan tutur; (5) menggunakan penanda yang menunjukkan kesamaan; (6) mencari dan mengusahakan persetujuan lawan tutur; (7) menghindari pertentangan dengan lawan tutur; (8) mempresuposisikan lawan tutur; (9) strategi membuat lelucon; (10) strategi membuat penawaran dan janji; (11) menunjukkan rasa optimism; dan (12) berusaha melibatkan lawan tutur.

scholarly journals As RP em rede e o envolvimento dialógico em plataformas feministas (“A Coletiva” e “INMUNE”)

2020 ◽  
Vol 10 (20) ◽  
pp. 05-26
Author(s):  
Sonia de Sa
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Digital Media ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Gender Violence ◽  
Modus Operandi ◽  
The Public ◽  
Communication Option ◽  
Feminist Movements

Feminist movements are currently asserting themselves by the capacity of involvement and aggregation of activists and the public identified with the feminist cause, who have in common both the struggle for women's rights and the spaces where they create existence and attribute dimension to that struggle: digital social networks. The purpose of this article is to understand the communication strategies, supported by dialogue, that underlie this aggregation and sharing of meaning when it comes to feminism and its close connection with the fight for gender equality, the end of gender violence or the eradication of racism. Based on the theoretical review on networked PR (Grunig, 2009; Kent, 2017), networked dialogue (Theunissen & Wan Noordin, 2011; Smith & Taylor, 2017; and networked feminism (Fullagar, Parry and Johnson, 2019; Keller, Mendes & Ringrose, 2018; Araüna, Willem & Tortajada, 2019; Yang, Uysal & Taylor, 2017), we applied content analysis (Bardin, 2006) to publications and digital interactions on two Portuguese feminist platforms. Thus, in an adaptation of the model proposed by Lane and Kent (2018) - Dialogic Engagement Interaction - this exploratory study analyzes the dialogical involvement of Coletiva and INMUNE - Instituto da Mulher Negra de Portugal. The analysis results, however, shows a low level of dialogical involvement between organizations and their audiences and, consequently, a reduced collective force to stop online hate clusters with increasing protagonism and with highly technological and effective modus operandi. Thus, the outcomes indicate that the two platforms analyzed do not apply communication strategies through dialogue, limiting exchanges between the organization and the public to the classic top-down communication option, summarizing the practice of dialogical involvement in social digital media to the publication unidirectional content and openness to comments and other reactions. As for the hypotheses raised, only one of them was validated, taking into account that 1) there was no significant dialogical involvement in the content analysis of the two feminist platforms, and 2) although we were unable to verify in the content analysis of the two feminist platforms, the theoretical review validated the idea that online anti-feminist and hate clusters can be fought by online anti-feminist and anti-hate clusters with the same effectiveness in spreading messages as the former. And here, the networked PR must take the strategic and tactical leadership of the action. This work also proposes a model for the analysis of dialogical involvement in digital social networks based on the broader initial proposal of Lane and Kent (2018). The model we propose comprises six categories: 1) existence of comment(s), sharing(s) and / or emoji(s); 2) existence of comment(s) and answer(s); 3) existence of dialogue (with the five dialogical principles: mutuality, propinquity, empathy, risk and commitment; see in Kent, 2017).; 4) existence of freedom to choose the theme and the dialogical flow (when both parts – public and organization – are given freedom to choose the topic and flow of dialogue); 5) without agenda or manipulation (when there is no intention to put issues on the agenda, essentially, those that indicate manipulation); and 6) rhetorical (when a persuasion strategy is applied by both parts participating in the dialogue).

FANTASI KELOMPOK PENDUKUNG PRABOWO DI MEDIA SOSIAL PADA DEBAT PEMILIHAN PRESIDEN INDONESIA 2019

2019 ◽  
Vol 1 (1) ◽  
pp. 47-58
Author(s):  
Laskarko Patria
Keyword(s):  
Social Media ◽  
Support Group ◽  
Analysis Method ◽  
Economic Independence ◽  
Fantasy Theme Analysis ◽  
The Public ◽  
National Economic ◽  
The Government ◽  
Public Audience ◽  
Fantasy Themes

This research uses the theory of Symbolic Convergence, with the Subjective-Interpretive paradigm, with the Qualitative approach, and the Fantasy Theme Analysis method. The object of this research is the public audience/netizens who use Youtube-TVONE social media, during the broadcast of the 2019 Presidential Election Debate (Pilpres). Methods of data collection, using Observation and Documentation techniques. Netizens’ comments on Youtube social media at the time of the Debate show, are data that are the object of research. The research data is in the form of comments from netizens who are considered relevant are support presidential candidate Prabowo Subianto. The purpose of this study is to identify and interpret fantasy themes that appear in comments on Youtube. The results showed that fantasy themes that often appear in netizen’s comments are Leadership and Character. The meaning of the imagination of Prabowo’s support group is that the public wants Prabowo to be president, because he has a good character, honest, courageous, assertive, and has a leadership spirit, so he can regulate and discipline state ofcials and realize national economic independence. Prabowo’s support group was convinced that the president had to be replaced, because he did not have a leadership spirit, and the government was now considered less effective, and not pro-people. 

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