scholarly journals Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay: Evidence for new food products

2016 ◽  
Vol 16 (4) ◽  
pp. 372-386 ◽  
Author(s):  
Ana Alina Tudoran ◽  
Svein Ottar Olsen
Insects ◽  
2021 ◽  
Vol 12 (5) ◽  
pp. 435
Author(s):  
Davide Menozzi ◽  
Giovanni Sogari ◽  
Cristina Mora ◽  
Marta Gariglio ◽  
Laura Gasco ◽  
...  

The inclusion of insects as a protein source in feed production is not only related to technical, economical, and normative restrictions but is also affected by consumer acceptance. In this study, we evaluated consumers’ attitudes, intention to purchase and eat, and willingness to pay for meat obtained from a farmed duck fed with insect-based meal or a live insect diet. We conducted a survey among a sample of 565 consumers to test the effects of information about the benefits of using insects as feed on consumers’ attitudes towards animal-based products fed with insects. Providing information on the sustainability and nutritional benefits of using insects as feed increased both attitude towards and intention to purchase and eat meat products made from animals fed with insects. In the treatment group, we found a significant reduction from 21.9 to 14.0% in those who wanted to be compensated for buying a duck fed with an insect-based meal and an increase in those willing to pay the same price—from 64.9 to 72.7%. The information treatment significantly increased the intention to eat such products, suggesting that increasing consumers’ knowledge might help in reducing the fears and misconceptions around the topic of using insects as a feed source.


2015 ◽  
Vol 44 (3) ◽  
pp. 253-274 ◽  
Author(s):  
Aaron Adalja ◽  
James Hanson ◽  
Charles Towe ◽  
Elina Tselepidakis

We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.


2020 ◽  
Vol 2 (2) ◽  
pp. 55-60
Author(s):  
Devi Septiani ◽  
Ahmad Ajib Ridlwan

Halal has become part of life world wide style that the service demand is advancing in the big scale of industrial and economic frame. This study aim is to determine the effects of halal certification and customers’ halal awareness of the intention to purchase halal food products. This study belongs to quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied in sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, namely halal certification and halal awareness, also have positive influences on the intention to purchase halal food products.


Food Policy ◽  
2007 ◽  
Vol 32 (2) ◽  
pp. 145-159 ◽  
Author(s):  
Marvin T. Batte ◽  
Neal H. Hooker ◽  
Timothy C. Haab ◽  
Jeremy Beaverson

2015 ◽  
Vol 19 (2) ◽  
pp. 169-187 ◽  
Author(s):  
Ian Phau ◽  
Min Teah ◽  
Joe Chuah

Purpose – The purpose of this paper is to examine how attitudes towards sweatshops, social norms and perceived behavioural control (PBC) factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A survey was conducted through the “mall intercept” method. Findings – Underpinned by the theory of planned behaviour (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops. Practical implications – The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities. Originality/value – This paper focuses exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention.


2014 ◽  
Vol 20 (sup1) ◽  
pp. 63-74 ◽  
Author(s):  
Zainalabidin Mohamed ◽  
Phuah Kit Teng ◽  
Golnaz Rezai ◽  
Juwaidah Sharifuddin

1992 ◽  
Vol 13 (1) ◽  
pp. 51-59 ◽  
Author(s):  
SEUNG-YOULL SHIN ◽  
JAMES KLIEBENSTEIN ◽  
DERMOT J. HAYES ◽  
JASON F. SHOGREN

2018 ◽  
Vol 10 (5(J)) ◽  
pp. 208-219 ◽  
Author(s):  
Lloyd J.S. Baiyegunhi ◽  
Sikhumbuzo E. Mashabane ◽  
Nonjabulo C Sambo

This study evaluates consumers’ willingness to pay (WTP) a premium for organic vegetables and fruits in Pietermaritzburg metropolis, KwaZulu-Natal province, South Africa, using data collected from 210 consumers approached during their food shopping. The standard economic approach to valuation was extended by including psychological factors. The results from the empirical model show that psychological factors (behavioural control, attitude and subjective norms) exerted more influence on consumers’ WTP for organic products. In addition, socio-demographic factors such as gender, education, number of children in a household, high income and race, are statistically significant in explaining consumers’ WTP for organic food. Policy implications for advancement and improved promotion, sales and consumption of organic food products were discussed.  


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