An Examination of Consumer Willingness to Pay for Local Products
2015 ◽
Vol 44
(3)
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pp. 253-274
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We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.
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Sustainable initiatives in marginal rural areas of Serbia: A case study of Dimitrovgrad municipality
2011 ◽
Vol 5
(1-2)
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pp. 7-13
Keyword(s):
On Farm
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