7.14. Product Development That Reflects the Voice of the Customer: A Team Case Study

1998 ◽  
Vol 8 (1) ◽  
pp. 894-901 ◽  
Author(s):  
Donald G. Wilson ◽  
Joseph J. Kranz ◽  
Denis M. Coffey
2020 ◽  
Vol 27 (3) ◽  
pp. 303
Author(s):  
Don Kieu ◽  
Greg R. Luecke ◽  
Stephen Gilbert ◽  
Timothy Hunt ◽  
Brian Gilmore ◽  
...  

Author(s):  
Marcos Esterman ◽  
Roderick F. Zimmerman ◽  
Joel Spano ◽  
Diego A. Pereda

This paper examines the Voice of the Customer (VOC) as a functional process in order to better understand why the process fails and to generate insights into avoiding these pitfalls. The importance of the VOC in product development has been well documented. However, even with this understanding, many product development failures are still rooted in a failure to effectively integrate the VOC into the organization’s respective decision-making processes. It is the objective of this paper to study this issue more in depth. First the role of the VOC in product development will be explored and a functional model of the VOC process will be proposed. This functional model will serve as the basis to identify ways in which the process could fail. This analysis will be augmented with a case study that identifies additional failure modes of the VOC process. The paper concludes with some research questions to address these shortcomings that would be of interest to the product development community.


2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Timothy Hunt ◽  
Chanse Meusel ◽  
Brian Gilmore ◽  
Don Kieu ◽  
Stephen Gilbert ◽  
...  

Author(s):  
Mohamed E. M. El-Sayed ◽  
Ted Stawiarski ◽  
Jacqueline A. J. El-Sayed

Meeting customer demands in the form of product multiattributes during the Automotive Product Development Process is the key for achieving superior product quality. Using the Voice of the customer expressed in these multi-attributes to develop Vehicle, Subsystems, and Components Technical Specifications is a necessary step during the early phases of the process. Achieving these multi and sometimes conflicting attributes, however, is the main challenge and the real measure of the process success. In this paper, a general approach to multi-attribute balancing in Automotive Product Development Process is presented. The development of vehicle technical specification based on the voice of the customer is addressed. The processes to flow vehicle level attributes to subsystems and components design targets and constraints are outlined. A resolution process for resolving conflicts between these targets during the early design phases is presented. To demonstrate the application of the resolution process and the steps for multi-attribute balancing of automotive components three different automotive examples are discussed.


Author(s):  
Brian J. Galli

Marketing is a tool that can prove to be very valuable to many different areas of business; it has impacts on several different areas, but it is important to analyze the relationships that technical marketing has with three key areas, those being: the voice of the customer, technology, and new product development. In any marketing investment, it is important to identify the target customer, collect the information about the customer and what the customer's want. The company could use “voice customer” to understand the needs and wants of customers. Understanding and realizing the customer's needs and requirements have been recognized an unavoidable challenge for a company. The poor understanding of the customers' need and the inaccurate assumption for the questionnaire will lead to a negative implication on product's design and quality, and will also lead to more cost and time.


2017 ◽  
Vol 8 (5) ◽  
pp. 1-17
Author(s):  
Aires Jorge Alberto Sandi ◽  
◽  
Giacaglia Giorgio Eugenio Oscare ◽  

2012 ◽  
Vol 6 (1-3) ◽  
pp. 309-329
Author(s):  
Claudia V. Camp

I propose that the notion of possession adds an important ideological nuance to the analyses of iconic books set forth by Martin Marty (1980) and, more recently, by James Watts (2006). Using the early second century BCE book of Sirach as a case study, I tease out some of the symbolic dynamics through which the Bible achieved iconic status in the first place, that is, the conditions in which significance was attached to its material, finite shape. For Ben Sira, this symbolism was deeply tied to his honor-shame ethos in which women posed a threat to the honor of his eternal name, a threat resolved through his possession of Torah figured as the Woman Wisdom. What my analysis suggests is that the conflicted perceptions of gender in Ben Sira’s text is fundamental to his appropriation of, and attempt to produce, authoritative religious literature, and thus essential for understanding his relationship to this emerging canon. Torah, conceived as female, was the core of this canon, but Ben Sira adds his own literary production to this female “body” (or feminized corpus, if you will), becoming the voice of both through the experience of perfect possession.


2021 ◽  
pp. 1354067X2110040
Author(s):  
Linus Paul Frederic Guenther

This case study shows how allegories are a means to express the inexpressible and how Allegory Analysis can be a method to reveal it and bring out the subjective meaning making, life script ideology, and capability to deal with the ambivalent in critical life situations. From a cultural psychological perspective, the research is based on feelings during the quasi-quarantine period of the COVID-19 pandemic. The study tries to understand the coping strategies with which people deal with a psychological crisis in general concerning for the COVID-19 lockdown. It discusses further ways to deal with the ambivalences and subjective meaning making arousing through such a crisis. The case study analysis of Miss K. not only showed her meaning making processes and attitude of life but also showed how to deal with the uncertainty during the critical lockdown period. Through her allegories, she utters her current life script ideology that living nowadays means to function like a machine while being creative, self-reflective at the same time. Her meaning making process counterbalanced between the voice of being delivered to withdrawal or depression versus the voice of being able to learn, connect, and relax. Her coping strategy was bearing the ambivalence in a psychological crisis with faith.


Author(s):  
Mohsen Memaran ◽  
Cristiana Delprete ◽  
Eugenio Brusa ◽  
Abbas Razavykia ◽  
Paolo Baldissera

2021 ◽  
Vol 1 ◽  
pp. 3159-3168
Author(s):  
Sohail Ahmed Soomro ◽  
Yazan A M Barhoush ◽  
Zhengya Gong ◽  
Panos Kostakos ◽  
Georgi V. Georgiev

AbstractPrototyping is an essential activity in the early stages of product development. This activity can provide insight into the learning process that takes place during the implementation of an idea. It can also help to improve the design of a product. This information and the process are useful in design education as they can be used to enhance students' ability to prototype their ideas and develop creative solutions. To observe the activity of prototype development, we conducted a study on students participating in a 7-week course: Principles of Digital Fabrication. During the course, eight teams made prototypes and shared their weekly developments via internet blog posts. The posts contained prototype pictures, descriptions of their ideas, and reflections on activities. The blog documentation of the prototypes developed by the students was done without the researchers' intervention, providing essential data or research. Based on a review of other methods of capturing the prototype development process, we compare existing documentation tools with the method used in the case study and outline the practices and tools related to the effective documentation of prototyping activity.


Sign in / Sign up

Export Citation Format

Share Document