A Design Thinking Approach to Teaching Sustainability

Understanding sustainability requires a system-wide perspective to guide the interpretation of problems and conceptualization of solutions. A lake sustainability Trust provided an opportunity for students to gain this perspective by examining societal, commercial, and environmental policy perspectives associated with a local endangered lake and surrounding wetlands. This was an ideal project to bring sustainability issues to life for students but was too complex for a single class to attack. This article describes a multicourse initiative that sought to heighten students’ awareness of sustainability issues using a design thinking problem-solving approach. Interviews conducted revealed concerns that educators may have in considering similar projects. The authors respond to these perceived obstacles with recommendations and a discussion of mitigation strategies. In addition to the Trust gaining direction, the design and implementation of this cross-course experiential learning initiative allowed Marketing Research and Product Design students to develop an appreciation for macrolevel sustainability issues, and environmental policy students to appreciate the value of marketing research in the development of land use plans.

Analisis Distribusi dan Margin Pemasaran Hasil Tangkapan Ikan Tenggiri (Scomberomorus commerson) di PPN Pekalongan

Jumlah pelaku pemasaran yang banyak terlibat menyebabkan tidak efisennya pemasaran ikan Tenggiri di PPN Pekalongan. Tujuan dari penelitian ini adalah menganalisis bentuk saluran pemasaran, nilai marjin pemasaran, dan efisiensi pemasaran ikan Tenggiri di PPN Pekalongan. Metode yang digunakan adalah metode deskriptif. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis saluran pemasaran, margin pemasaran, farmer’s share dan efisiensi pemasaran. Dalam penelitian ini, wawancara dilakukan terhadap 66 responden yang terdiri dari nelayan, pedagang besar, pedang sedang, dan pedagang kecil. Hasil penelitian menunjukkan bahwa terdapat 4 bentuk saluran pemasaran ikan Tenggiri. Total nilai margin ikan Tenggiri dari saluran pemasaran 1 sampai saluran pemasaran 4 adalah sebesar Rp. 28.079,00- Rp. 38.754,00 dan margin pemasaran tertinggi pada saluran IV. Persentase farmer’s share adalah sebesar 12-34%. Nilai farmer’s share berbanding terbalik dengan nilai margin pemasaran. Nilai efisiensi pemasaran dari saluran pemasaran 1-4 adalah sebesar 1–7 %. Berdasarkan hasil tersebut dapat diketahui bahwa hanya saluran pemasaran II yang tergolong efisien, karena nilai efisiensi pemasaran <5%. The number of marketing chains leads to inefficient marketing of Mackerel in PPN Pekalongan. The purpose of this research were to analyze the distribution of marketing, marketing margins, and marketing efficiency of Mackerel in PPN Pekalongan. The research method was descriptive. The sampling technique used is purposive sampling. Data analysis used in this research were marketing channel analysis, marketing margin, farmer's share and marketing efficiency. In this research interviews were conducted with 66 respondents consisting of fishermen, large traders, medium traders, and small traders. The analysis used is the analysis of marketing channels, marketing margins, fisherman’s share and marketing efficiency. The result of this research were found 4 forms Mackerel marketing channels. The total value of Tenggiri margins from marketing channel 1 to 4 is Rp. 28.079,00 - Rp. 38.754,00 and the highest marketing margin on channel IV. Fisherman’s share percentage is 12-34%. The marketing efficiency value of marketing channels 1-4 is 1–7 %. Based on these results, it can be known that only marketing channels II are classified as efficient, because the value of marketing efficiency <5%.

SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI

Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was to analyze the channels and margins of durian marketing in Sidodadi Village, Teluk Pandan District, Pesawaran District, Lampung Province. The study was conducted in January 2019 with the object of research by farmers and durian marketing institutions in Sidodadi Village. Analysis was carried out qualitatively to assess marketing channels and quantitatively to calculate marketing margins. The results showed that marketing of durian in Sidodadi Village consisted of 3 marketing channels and led to the oligopsonistic market structure. The uneven value of marketing margins, profits, and farmer shares has caused the marketing system to be inefficient.

ANALISIS NILAI TAMBAH AGROINDUSTRI PENGOLAHAN KOPI ARABIKA EKSPOR DI KABUPATEN ACEH TENGAH (STUDI KASUS PADA KSU SARA ATE)

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar agroindustri pengolahan kopi arabika ekspor pada KSU Sara Ate di Kabupaten Aceh Tengah dapat menciptakan nilai tambah untuk kopi dan untuk mengetahui apakah sudah efesien pemasaran kopi arabika ekspor pada KSU Sara Ate di Kabupaten Aceh Tengah. Penentuan lokasi penelitian ini ditentukan secara sengaja (Purposive) dengan pertimbangan karena industri pengolahan kopi ini berproduksi secara berkesinambungan dan juga merupakan salah satu industri pengolahan kopi di Aceh Tengah. Metode analisis yang digunakan pada penelitian ini adalah metode analisis nilai tambah model hayami dan metode analisis efesiensi pemasaran. Hasil analisis menunjukkan nilai tambah kopi arabika ekspor green bean grade 1 (spesialty) pada KSU Sara Ate sedang, dan green bean grade 2 (premium) rendah. Berdasarkan nilai efesiensi pemasaran green bean grade 1 dan green bean grade 2 pada KSU Sara Ate pemasaran dinilai efesien. Nilai tersebut memenuhi syarat ketentuan dimana jika EP 0-50 % pemasaran dinilai efesien.AbstractThis study aims to find out how big arabica coffee processing export agroindustry in KSU Sara Ate in Central Aceh Regency can create added value for coffee and to know whether it has efficient marketing arabica coffee export at KSU Sara Ate in Central Aceh regency. Determination of the location of this study is determined purposively (Purposive) with consideration because the coffee processing industry is producing continuously and is also one of the coffee processing industry in Central Aceh. The method of analysis used in this research is the value added analysis method of hayami model and marketing efficiency analysis method. The analysis result shows the value of arabica coffee export of green bean grade 1 (specialty) on KSU Sara Ate being, and green bean grade 2 (premium) low. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 on KSU Sara Ate marketing is considered efficient. The value is eligible provisions where if 0-50% EP marketing is considered efficient.Keywords: Value-added, Marketing Efficiency, Arabica Export Coffee AbstractThis study aims to find out how big arabica coffee processing export agroindustry in KSU Sara Ate in Central Aceh Regency can create added value for coffee and to know whether it has efficient marketing arabica coffee export at KSU Sara Ate in Central Aceh regency. Determination of the location of this study is determined purposively (Purposive) with consideration because the coffee processing industry is producing continuously and is also one of the coffee processing industry in Central Aceh. The method of analysis used in this research is the value added analysis method of hayami model and marketing efficiency analysis method. The analysis result shows the value of arabica coffee export of green bean grade 1 (specialty) on KSU Sara Ate being, and green bean grade 2 (premium) low. Based on the value of marketing efficiency of green bean grade 1 and green bean grade 2 on KSU Sara Ate marketing is considered efficient. The value is eligible provisions where if 0-50% EP marketing is considered efficient.Keywords: Value-added, Marketing Efficiency, Arabica Export Coffee

ANALISIS LEMBAGA PEMASARAN JAGUNG KUNING DI KECAMATAN BONTOLEMPANGAN KABUPATEN GOWA

Corn is an important food commodity after rice. Based on the sequence of staple foods, corn is a strategic commodity in agricultural development and the Indonesian economy, and has a multipurpose function, both for food and feed, and has balanced nutrition. The problem is whether the involvement of various yellow corn marketing institutions can increase marketing efficiency itself. While the purpose of the author is to see each marketing channel or marketing agency involved so that it can improve marketing efficiency. The most cost-effective marketing channel for marketing is channel III with a value of 6.84%, in this marketing channel the retailer directly buys farmers. Channel II the value of marketing cost efficiency is 9.31% because there are several marketing agencies involved, as well as marketing channels I with marketing cost efficiency value of 12.35%

THE EFFECT OF VISUAL SOURCES AND TIME PRESSURE ON ENVIRONMENTAL PERCEPTION AND ATTRACTIVENESS THROUGH THE ADVERTISEMENT

The main objective of this study was to capture and analyses the role of visual resources and time pressure as they affect customer behaviour in the hospitality industry. This study examined effective reactions on booking time and type based on vacation advertisements. The research method had a 3 x2 within-subjects design with 6 experimental conditions obtained by crossing the levels of two independent variables: 1) Time pressure (i.e., exact date, number of days left and counting-down timing); 2) Visual source (i.e., video and picture). The study designed a self-report questionnaire based on 8 socio-demographic items and three conceptual elements, such as the facility quality, environmental features and promotional attractiveness. This research provided data regarding the differences in visual source and time pressure in marketing promotion. It showed that videos had more impact on customer perceptions regarding the facility quality and environmental features. The study outlines the value of marketing strategies in building content and successful design in differentiating a resort from the competition and offering a positive experience (low investment yielding high return) for millennial.

The Value of Marketing in Project Environments from Three Key Perspectives

Marketing is a tool that can prove to be very valuable to many different areas of business; it has impacts on several different areas, but it is important to analyze the relationships that technical marketing has with three key areas, those being: the voice of the customer, technology, and new product development. In any marketing investment, it is important to identify the target customer, collect the information about the customer and what the customer's want. The company could use “voice customer” to understand the needs and wants of customers. Understanding and realizing the customer's needs and requirements have been recognized an unavoidable challenge for a company. The poor understanding of the customers' need and the inaccurate assumption for the questionnaire will lead to a negative implication on product's design and quality, and will also lead to more cost and time.