Destination loyalty explained through place attachment, destination familiarity and destination image

2020 ◽  
Vol 22 (5) ◽  
pp. 604-616 ◽  
Author(s):  
Dimitrios Stylidis ◽  
Kyle M. Woosnam ◽  
Milan Ivkov ◽  
Seongseop S. Kim
2016 ◽  
Vol 11 (2) ◽  
pp. 11 ◽  
Author(s):  
Yu-Jen Chiang

<p>This study investigates destination image, place attachment (including place dependence and place identity), and destination loyalty among visitors to night markets. A total of 474 effective questionnaires were collected from visitors to the three well-known Tainan night markets in Taiwan. Confirmatory factor analysis and structural equation modeling were employed using Amos 18 for Windows. The empirical results showed that destination image has a significant direct effect on place dependence, place identity, and destination loyalty. Additionally, place identity is the antecedent that has an effect on destination loyalty. In the indirect effect, destination image mainly influenced destination loyalty through place identity. Practical implications and recommendations for further studies are also provided.</p>


2012 ◽  
Vol 26 (3) ◽  
pp. 237-248 ◽  
Author(s):  
Kyriaki Kaplanidou ◽  
Jeremy S. Jordan ◽  
Daniel Funk ◽  
Lynn L. Ridinger

Hosting recurring sport events can be a solution for sustainable tourism development resulting in destination loyalty and higher place attachment levels. This study proposes active event sport tourists may include in their destination perceptions a number of destination and event attributes, given the direct association of the event with the place. The feasibility of the convergence of event and destination image attributes in one scale was explored and that scale’s influence on place attachment and on specific active sport tourists’ behaviors was examined. Data were collected from sport event tourist participants (n= 2,015) at a recurring marathon event via an online survey. Exploratory factor analysis confirmed the factor structure of destination image to include event characteristics. Regression analysis was used to test the impact of destination image factors on behavioral intentions and place attachment and supported the predictive validity of destination image factors. Implications for event and destination marketers are discussed.


2021 ◽  
pp. 004728752098237
Author(s):  
Asli D.A. Tasci ◽  
Abdullah Uslu ◽  
Dimitrios Stylidis ◽  
Kyle Maurice Woosnam

Many studies have modeled several different concepts to explain destination loyalty; however, none have integrated place-oriented (e.g., destination image, place attachment) and people-oriented concepts (e.g., cultural distance, social distance, and emotional solidarity) for their relative influences on loyalty. The current study tested the influence of destination image (place-oriented) and perceived distances (people-oriented) as antecedents of place attachment (place-oriented) and emotional solidarity (people-oriented) for their relative influences on destination loyalty. Survey data collected from both domestic ( n=260) and international ( n=250) visitors to a city in Turkey, Antalya, revealed that place-oriented concepts (cognitive and affective destination images and place attachment) are better predictors of destination loyalty than people-oriented concepts (cultural distance, social distance, and emotional solidarity). Together, they explain about half of the variance in destination loyalty, 42% in past loyalty and 60% in future loyalty.


It is commonly understood within the tourism industry that the longer term success of a destination depends on visitor loyalty. While there have been extensive scholarly investigations of destination loyalty, there has been minimal empirical examination of the most critical determinants of loyalty within a single integrated model, particularly in the context of cultural destinations. To bridge this gap, this study investigates the direct influence of five factors on destination loyalty; destination image, destination awareness, perceived risks, perceived quality, and perceived value. The authors also provide new evidence about these relationships, with a focus on Petra one of the world’s most popular cultural-oriented destinations. Using a purposive sampling method, a total of 708 surveys were collected from international tourists who visited Petra between April and June 2019. It was found that all antecedents apart from perceived risks, had a positive impact on destination loyalty. Apart from extending knowledge about destination loyalty, this study provides key implications for practitioners and proposes a future research agenda.


2018 ◽  
Vol 25 (2) ◽  
pp. 207-224 ◽  
Author(s):  
IpKin Anthony Wong ◽  
Yueying Hazel Xu ◽  
Xiuchang Sherry Tan ◽  
Huijun Wen

Planned events have been acknowledged to improve the image of a place. Although there are ample studies examining the destination image and tourist behaviors, this research focuses on the mediating effects of different destination images on the linkage between travel-specific event value and destination loyalty. In addition, this study seeks to advance the literature by addressing the mixed findings of event-induced destination image by examining the moderating effect of travel satisfaction. Moderated mediating effects of cognitive and affective destination images as well as the moderated indirect effect of event value are also tested. From a broader theoretical perspective, this study aims to advance the importance of event-induced destination image and the loyalty formation process by demonstrating the boundary condition of a trip based on tourist satisfaction.


2020 ◽  
Vol 6 (3) ◽  
pp. 565-582
Author(s):  
Theera Erawan

Purpose The purpose of this paper is to examine the direct and indirect effects of destination image on destination loyalty. Indirect effects are measured via tourists’ satisfaction. Design/methodology/approach A reliable conceptual framework was developed through a mixed methods research methodology. A three-pronged approach was used to cross-validate the results from a literature review, expert interviews, and exploratory study. Structural equation modeling was used in conceptual model development and hypotheses testing. Findings Exploratory dimensions of destination image, satisfaction and destination loyalty of Indian cities were revealed from Thai tourists’ perception. The positive indirect effects of destination image on destination loyalty via satisfaction is supported. Research limitations/implications This study is limited to tourists of Thai nationality who visited India’s travel destinations. Future research should include further generalization of the research methodology to specific travel destination. Practical implications This study provides useful information for India’s tourism industry, specifically for the marketing of historical cities as travel destinations. Originality/value By proposing a reliable conceptual model based on a mixed methods research methodology, this study is among the first to explore destination image, satisfaction and destination loyalty in India’s tourism context. The mediating role of satisfaction on destination image and destination loyalty was also recognized as an extension of, and contribution, to the theoretical foundation for the destination image concept.


2020 ◽  
Vol 44 (6) ◽  
pp. 951-973 ◽  
Author(s):  
Dimitrios Stylidis

Apart from the economic motive, little attention has been given to factors such as destination image and place attachment in explaining how potential differences in intentional behavior (support for tourism, intention to recommend) develop between tourism employees and non-tourism employees in a community. This study, conducted in the remote resort of Eilat, explores whether these resident groups’ representations of and attachment to their place shape their intentional behavior toward tourism, and tests the explanatory ability of the two factors to account for potential differences in groups’ intentional behavior. Findings suggest that the relationships between: (a) place attachment and destination image, (b) place attachment and intention to recommend, and (c) between destination image and intention to recommend, vary across the two groups. The study contributes to tourism theory by empirically validating the role of image and attachment as antecedent of such differentiation. Additional implications to tourism theory and practice are discussed.


2019 ◽  
pp. 109634801988392 ◽  
Author(s):  
Ivana Milovanović ◽  
Radenko Matić ◽  
Kostas Alexandris ◽  
Nebojša Maksimović ◽  
Zoran Milošević ◽  
...  

This research tested the interactions among destination image, destination quality, sport event quality, and behavioral intentions in the context of small-scale sport events. The study included elite sambo athletes (N = 350) who participated in the World Sambo Championships, which were organized in Novi Sad (Serbia) in 2017 and 2018. The destination image was measured with the affective and cognitive dimensions, while the event quality was measured with the core, tangible and supporting dimensions. The results supported the measurement and structural models. They further indicated that the core aspect of the event quality directly influences participants’ behavioral intentions, while the destination quality partially mediates the relationship between destination image and participant behavioral intentions. The event quality was shown to have a direct relationship with the development of destination loyalty. The theoretical and applied value of these results are discussed.


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