scholarly journals Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions

2021 ◽  
Vol 38 (5) ◽  
pp. 896-907
Author(s):  
Christoph Breuer ◽  
Christopher Rumpf ◽  
Felix Boronczyk
2007 ◽  
Author(s):  
Jason K. Clark ◽  
Duane T. Wegener ◽  
Leandre R. Fabrigar

2019 ◽  
Vol 67 (3) ◽  
Author(s):  
Norbert Malli ◽  
Nastasia Wilfinger-Lutz ◽  
Walter Krugluger ◽  
Claudia Stöllberger ◽  
Maria Winkler-Dwora K ◽  
...  

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