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Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
Psychology and Marketing
◽
10.1002/mar.21481
◽
2021
◽
Vol 38
(5)
◽
pp. 896-907
Author(s):
Christoph Breuer
◽
Christopher Rumpf
◽
Felix Boronczyk
Keyword(s):
Pilot Study
◽
Message Processing
◽
Game Outcome
Download Full-text
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...
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◽
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