Efficient budget allocation strategies for elementary effects method in stochastic simulation

2018 ◽  
Vol 65 (3) ◽  
pp. 218-241 ◽  
Author(s):  
Wen Shi ◽  
Xi Chen
2022 ◽  
Vol 18 (1) ◽  
pp. 0-0

Budget constrained sponsored search advertisers must decide how to allocate their advertisement budget across ad campaigns and individual keywords. In this paper, a simulation model that integrates the complex issues involved in keyword segmentation and campaign organization is used to evaluate performance of various budget allocation strategies. Using the buying funnel model as the basis for keyword segmentation and campaign organization, we analyze Volume-based, Cost-based, and Clicks-based budget allocation strategies and evaluate their performance implications for different firms. The simulation model is empirically evaluated using four Fortune 500 companies and their keyword data obtained from a leading provider of keyword research technology. The results and statistical analyses show significant improvements in budget utilization using the proposed allocation strategies over a Baseline commonly used in practice. The study offers useful insights into the budget allocation problem by leveraging a theoretical framework for keyword segmentation and campaign management.


2021 ◽  
Vol 2021 ◽  
pp. 1-17
Author(s):  
Yunlu Bai ◽  
Geng Yang ◽  
Yang Xiang ◽  
Xuan Wang

For data analysis with differential privacy, an analysis task usually requires multiple queries to complete, and the total budget needs to be divided into different parts and allocated to each query. However, at present, the budget allocation in differential privacy lacks efficient and general allocation strategies, and most of the research tends to adopt an average or exclusive allocation method. In this paper, we propose two series strategies for budget allocation: the geometric series and the Taylor series. We show the different characteristics of the two series and provide a calculation method for selecting the key parameters. To better reflect a user’s preference of noise during the allocation, we explored the relationship between sensitivity and noise in detail, and, based on this, we propose an optimization for the series strategies. Finally, to prevent collusion attacks and improve security, we provide three ideas for protecting the budget sequence. Both the theoretical analysis and experimental results show that our methods can support more queries and achieve higher utility. This shows that our series allocation strategies have a high degree of flexibility which can meet the user’s need and allow them to be better applied to differentially private algorithms to achieve high performance while maintaining the security.


Author(s):  
Jason B. Schwartz

A difficult balance must be maintained between new asset investment costs, operating and maintenance costs, and maintaining an acceptable level of risk. Various capital investment and budget allocation strategies have been implemented to prioritize asset allocation. To maintain a competitive edge in plant operations, these sound fundamentals must also be applied to all areas of a plant, including the coal yard. By ignoring even “small” deficiencies, operations are exposed to wasted budget dollars and manpower assets and well as to potentially large risks.


2012 ◽  
Vol 4 (3) ◽  
pp. 12-24
Author(s):  
Susan Farley ◽  
Alexander Brodsky ◽  
Chun-Hung Chen

In this paper the authors propose an extension of the algorithm General Optimal Regression Budget Allocation ScHeme (GORBASH) for iteratively optimizing simulation budget allocation while minimizing the total processing cost for top-k queries. They also implement this algorithm as part of SimQL: an extension of SQL that includes probability functions expressed through stochastic simulation.


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