One of the most remarkable signs of the present in many spheres of activity, including education, is information overload. Its consequence is both complication of the information management process and complication of the learning process for all its subjects. Considering this fact, as well as peculiarities of thinking of modern generation of applicants for education, particularly higher education, it is necessary to introduce effective learning technologies in modern conditions. This includes the preparation of training material before it is presented to applicants for higher education. It is visualization that provides an opportunity to present information in an accessible, comprehensible form, in clear, logically structured forms. The purpose of the study is to reveal the role of information visualization in the educational process, to clarify the content of the concept of “information visualization” and related concepts, to provide a general description of visualization tools and techniques, digital visualization tools, to present opportunities and experiences of using digital information visualization tools when studying the discipline “International Information and Business”.