Fast Fashion: Business Model Overview and Research Opportunities

2015 ◽  
pp. 237-264 ◽  
Author(s):  
Felipe Caro ◽  
Victor Martínez-de-Albéniz
Keyword(s):  
Business Model ◽  
Fast Fashion ◽  
Research Opportunities

Business model of garment enterprises: a scientometric review

2021 ◽  
Vol 91 (13-14) ◽  
pp. 1609-1626
Author(s):  
Yuran Jin ◽  
Xiangye Song ◽  
Jinhuan Tang ◽  
Xiaodong Dong ◽  
Huisheng Ji
Keyword(s):  
Conference Proceedings ◽  
Social Science ◽  
Business Model ◽  
Western Europe ◽  
Business Models ◽  
New Technologies ◽  
Citation Index ◽  
The United States ◽  
Fast Fashion ◽  
First Time

The research on the business model of garment enterprises (BMGE) has expanded rapidly in the last decade. However, there is still a lack of comprehensive reviews of it, let alone visual research. Based on scientometrics, in this paper 118 papers and their 4803 references from Science Citation Index Expanded, Social Sciences Citation Index, Conference Proceedings Citation Index—Science, and Conference Proceedings Citation Index—Social Science & Humanities for the period 2010–2020 about the BMGE were analyzed by visualizing the co-cited references, co-occurrence keywords, burst references, dual-map overlays, and more with CiteSpace, Google Maps, and VOSviewer. The research revealed the intellectual landscapes of the BMGE for the first time and mapped the landmark papers, hotspots and trends, national or regional distributions and their cooperation networks, highly cited authors, and prestigious journals and disciplines related to the BMGE. The results show that the biggest hotspot is the fast fashion business model; social responsibility, smart fashion, Internet of Things, and sharing fashion are the main emerging hotspots; and the research focuses has evolved from traditional business models to business models driven by new technologies, then to new issues such as circular economy models. The institutions are mainly distributed in China, the United States, and Western Europe, and there is cooperation between more than 11 countries. The most popular disciplines are economics and politics, while psychology, education, and social science are the essential basic disciplines. The Journal of Cleaner Production and Journal of Fashion Marketing and Management, among others, actively promoted the research.

scholarly journals The Lean Startup Framework: Closing the Academic–Practitioner Divide

2020 ◽  
pp. 104225871989941 ◽  
Author(s):  
Dean A. Shepherd ◽  
Marc Gruber
Keyword(s):  
Business Model ◽  
New Ventures ◽  
Building Blocks ◽  
Market Opportunity ◽  
Research Opportunities ◽  
Main Building ◽  
Research Findings ◽  
Startup Process ◽  
Customer Development ◽  
Lean Startup

The lean startup framework is one of the most popular contributions in the practitioner-oriented entrepreneurship literature. This study seeks to generate new insights into how new ventures are started by describing the five main building blocks of the lean startup framework (business model, validated learning/customer development, minimum viable product, perseverance vs. pivoting, market-opportunity navigation), enriching the framework with existing research findings, and proposing promising research opportunities in a way that reduces the academic−practitioner divide. In so doing, we hope to enhance researchers’ understanding of the startup process; provide knowledge for educators; and, ultimately, improve the startup process for practitioners.

Fast and ultra-fast fashion supply chain management: an exploratory research

2020 ◽  
Vol 48 (6) ◽  
pp. 537-553
Author(s):  
Lucas Ramos Camargo ◽  
Susana Carla Farias Pereira ◽  
Marcia Regina Santiago Scarpin
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Business Model ◽  
Exploratory Research ◽  
Technological Capabilities ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Chain Management ◽  
Content Type ◽  
Start Ups

PurposeThe aim of this study is to identify and analyse the main strategic differences between fast and ultra-fast fashion supply chain management.Design/methodology/approachThis study uses a qualitative approach, using document analysis and in-depth interviews with industry specialists.FindingsUltra-fast fashion differs from fast in the following supply chain strategies: avoids any excess inventory, focuses on local manufacturing, on-demand production, and shorter lead times from a few days to a week with a combination of agile, lean, responsive supply chain strategies.Research limitations/implicationsThe limitations of this research are due to the cut-off period and the use of a restricted sample. As implications, technological capabilities are underexplored in the fashion industry. Although important to the traditional and fast fashion industry, technology is viewed as a tool and not as a capability that can generate competitive advantage. This paper addresses technology as capabilities to make ultra-fast fashion retailers more competitive.Practical implicationsUltra-fast fashion could potentially impact current fast fashion retailers to partially move their business model and operations towards an ultra-fast approach. Fast fashion retailers desiring to speed up their production processes launch more weekly collections to cater to consumers who are more fashion-conscious.Originality/valueThere is a rapid emergence of new start-ups that are calling themselves ultra-fast. Newcomers wanting to adopt this new segment’s business model, develop technological capabilities to meet the challenges of this supercompetitive market.

Adapting business models in buyer-seller relationships: paradoxes in the fast fashion supply chain

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Simone Guercini ◽  
Andrea Runfola
Keyword(s):  
Supply Chain ◽  
Business Model ◽  
Business Models ◽  
Multiple Case Study ◽  
Research Programme ◽  
Fast Fashion ◽  
Content Type ◽  
Multiple Case ◽  
A Chain

Purpose This paper aims to deal with the issue of business model change in industrial markets. It considers the fast-fashion supply chain by addressing the following research questions: What are the paths of change of the supplier’s business model to match the business model of fast fashion customers? How can a supplier’s business model be adapted to customer’s requirements in these paths of change? Design/methodology/approach Empirically, the paper presents a multiple case study of 10 semi-finished textile suppliers, carried out through a long-term research programme in the Italian textile industrial district of Prato. Findings The multiple-case study shows some key drivers of change in the suppliers’ business models. Three main paths emerged from the interactions with fast fashion clients. Paradoxes in the supplier’s business model changes are identified and discussed. Research limitations/implications The paper proposes implications for suppliers interacting with fast fashion clients and discusses how the adaptation of business models may be interpreted. This study points out how matching the business model of the customers does not call for alignment of similar features. Originality/value The paper deals with an understudied topic within the literature: business models change in business to business markets, taking into consideration the perspective of the supplier. It considers buyers-seller relationships in industrial supply chains as being part of a chain of business models and the need for the supplier’s business model to adapt and match one of the clients. The paper proposes two potential interpretations of such adaptation.

scholarly journals The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model

2018 ◽  
Vol 30 (1) ◽  
pp. 93-108 ◽  
Author(s):  
Nikola Drasković ◽  
Milivoj Marković ◽  
Christian Petersen
Keyword(s):  
Business Model ◽  
Fast Fashion

scholarly journals Brands, ‘weightless’ firms and global value chains: the organisational impact of trade mark law

Legal Studies ◽  
2019 ◽  
Vol 39 (2) ◽  
pp. 284-301
Author(s):  
Andrew Griffiths
Keyword(s):  
Business Model ◽  
Business Models ◽  
Global Value Chains ◽  
Trade Mark ◽  
Value Chains ◽  
Limited Effect ◽  
Fast Fashion ◽  
Trade Mark Law ◽  
Low Costs ◽  
Harmful Effects

AbstractThe Rana Plaza disaster of April 2013 was the most prominent of several incidents that have highlighted poor standards of business behaviour in the supply chains of well-known brands. Analysis of these incidents has attributed these poor standards to an institutional structure in which lead firms with strategic power outsource production into global value chains and pursue business models that involve rapid product upgrading and require low costs and fast turnarounds in production such as the garment industry's ‘fast fashion’ business model. This paper aims to complement that analysis by showing how trade marks, as the main legal anchors of brands, have reinforced the strategic power of lead firms, enabled them to outsource production and encouraged them to adopt business models of this kind. The paper will also evaluate the claim that brands mitigate their harmful effects by transmitting countervailing pressure back onto their owners because they provide salient targets for bad publicity and blame, as coverage of the Rana Plaza disaster showed, which can threaten their owners with reputational damage. It will be argued that this countervailing pressure has a limited effect and cannot be relied on without more to address the issues that the Rana Plaza disaster revealed.

scholarly journals Turn-On Eco-Quotient, A Step to Sustainable Fashion

2020 ◽  
pp. 36-39
Author(s):  
Mohana Priya R
Keyword(s):  
Life Cycle ◽  
Business Model ◽  
Ecological Impacts ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Entire Life ◽  
Entire Life Cycle ◽  
Turn On ◽  
Sustainable Fashion

The textile and fashion industry are a huge industry with the multiple sectors which use multifold resources to meet the needs of the customers. The fast fashion has ended up with more environment threats. The sustainable fashion is the solution to minimize the ecological impacts and reduce the resources and wastes. It focuses on how the product can stay during its entire life cycle with less impact to the environment. It is big challenge to be sustainable textile and fashion sector because of non-vertical business model

Fast Fashion Business Model

2011 ◽  
pp. 193-211 ◽  
Author(s):  
Byoungho Jin ◽  
Hyo Jung (Julie Chang ◽  
Delisia R. Matthews ◽  
Megha Gupta
Keyword(s):  
Supply Chain ◽  
Business Model ◽  
Demand Uncertainty ◽  
Consumer Behaviors ◽  
Fast Fashion

The greatest difficulty any apparel company encounters is managing demand uncertainty and controlling strategic consumer behaviors (consumers’ propensity to delay purchase intentionally until a sale occurs). Fast fashion retailers, however, have overcome these challenges by supplying the small quantities of latest fashion with agility, which has resulted in profitable revenue gains. This paper reviews what a fast fashion model is, why a fast fashion business model is becoming prominent in today’s apparel business, and how the supply chain is managed in a fast fashion business model. By examining the operation strategies of two successful fast fashion retailers (Zara and H&M), this study concludes with the elements of the fast fashion business model that can be effectively adopted by fashion retailers and future of fast fashion business model.

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