A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract

2019 ◽  
pp. 289-290
Author(s):  
Gerard A. Athaide ◽  
Sandeep Salunke
Keyword(s):  
Industrial Markets

On the Methodology of Cartel agreements analysis

2014 ◽  
pp. 53-64 ◽  
Author(s):  
E. Andreyashchenko ◽  
A. Zazdravnykh
Keyword(s):  
Economic Models ◽  
Social Consequences ◽  
Positive Effects ◽  
Industrial Markets

This article is an attempt of summarizing key economic approaches to cartel agreements analysis, its stability, ways of estimating social consequences of cartel agreements. It is alleged that the traditional way of understanding the cartels’ role as completely negative is not accurate; this type of inter-corporate agreements may also bring positive effects on industrial markets. Typical limits of analytical apparatus, contradictions that appear while interpreting results of specific economic models are also represented in the article, as well as substantiation of a discrete role of pricing factor within the analysis of anti-competitive agreements.

Responding to Social Responsibilities and Ethics - A Study of Refractory Industry in Odisha

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Saikat Gochhait
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Ethical Issues ◽  
Business Organizations ◽  
Ethical Practices ◽  
Secondary Sources ◽  
Modern Business ◽  
Industrial Markets ◽  
Corporate Social ◽  
Profit Maximisation

Businesses work in a wide social environment in which they have a responsibility to a range of stakeholders including the community. The term Corporate Social Responsibility (CSR) refers to the responsibility that modern business organizations have to creating a healthy and prosperous society. Ethical practices in refractory marketing help marketers distinguish between right and wrong behavior. Adherence to ethics is essential in industrial markets as mutual trust among buyers and sellers is the key to long-term success. Marketing has evolved from a production-centric approach to a societal marketing approach that lays greater emphasis on the ethical issues in marketing. With the advent of globalization, corporations continue to evolve, grow in power, and influence the process of consolidation. Corporations are in positions of power that allow them to do greater damage to others when they act unethically or socially in an irresponsible manner. The rights theory encompasses a variety of ethical philosophies holding that certain human rights are fundamental and must be respected by other humans. The economic theories of the firm cannot be segregated of ethical considerations as they have crucial impact on how the firm concentrates on economic power, formulate the rules of law. Profit maximisation has always been the driving force and an undercurrent behind the development of corporate. But profit is not made in vacuum, it always has an associated cost, some of which is always externalized (Rhee, 2008). Corporate law has an ethical foundation and the debate on values necessarily revolves round the activities of the firm. This research paper on the basis of secondary sources of data collected from reports, research papers and Internet, focuses on corporate social responsibility (CSR) of TATA Group with reference to Tata Krosaki Refractories Ltd, Bajoria Group with reference to IFGL Refractories Ltd (Odisha), OCL Refractories Ltd, Sarvesh Refractories, and Manishree Refractories (Odisha). The study intends to understand the scope of corporate social responsibility and get an insight in CSR and ethical practices in the light of the case study of the refractory industries in Odisha.

ASSESSMENT OF VERTICAL INTEGRATION POTENTIAL EFFECTIVENESS FOR INDUSTRIAL ENTERPRISES

2021 ◽  
Vol 2 (4) ◽  
pp. 58-66
Author(s):  
K. I. ZAKURIN ◽  
◽  
M. V. VOLKOVA ◽  
Yu. G. GERTSIK ◽  
◽  
...  
Keyword(s):  
Vertical Integration ◽  
Cost Reduction ◽  
Value Chains ◽  
Industrial Enterprises ◽  
Technological Chain ◽  
Industrial Markets ◽  
Methodological Approaches ◽  
Business Structures ◽  
Fierce Competition ◽  
And Control

Fierce competition in industrial markets is pushing companies to seek sources of cost reduction and control rise. Stable cross-sectoral links within value chains contribute to the emergence of the possibility of integrating business structures. To make a competent decision to merge, a consistent analysis of the situation in the industry market, in the technological chain and at a particular enterprise is required. For this purpose, in this article, general methodological approaches and assessment indicators are collected in an algorithm, recommendations are given for determining the feasibility of vertical integration.

Effects of strategy and environment on corporate venture success in industrial markets

1991 ◽  
Vol 6 (1) ◽  
pp. 9-28 ◽  
Author(s):  
William Ming-Hone Tsai ◽  
Ian C. MacMillan ◽  
Murray B. Low
Keyword(s):  
Corporate Venture ◽  
Industrial Markets

scholarly journals Value co-creation, dynamic capabilities and customer retention in industrial markets

2017 ◽  
Vol 32 (3) ◽  
pp. 409-420 ◽  
Author(s):  
Michael W. Preikschas ◽  
Pablo Cabanelas ◽  
Klaus Rüdiger ◽  
Jesús F. Lampón
Keyword(s):  
Social Exchange ◽  
Social Exchange Theory ◽  
Dynamic Capabilities ◽  
Customer Retention ◽  
Exchange Theory ◽  
Content Type ◽  
Industrial Marketing ◽  
Mobile Crane ◽  
Industrial Markets ◽  
Depth Interviews

Purpose This paper aims to explore how value co-creation processes can influence the generation of dynamic capabilities and the retention of industrial customers. The authors explore this influence with the support of social exchange theory and resource-based view. Design/methodology/approach The methodology applied was qualitative research, based on 29 semi-structured in-depth interviews with owners, managing directors and technical managers with previous experience in co-creation processes. The research was performed in four different European countries and is focused on the mobile crane industry. Findings The findings suggest that co-creation processes promote the generation of dynamic capabilities linked to adaptation, knowledge, innovation and relationship management. In addition, the closer contact with customers and the availability of their expertise favour the development of solutions that better meet their needs, bridging the cognitive gap which often exists between partners. Regarding customer retention, the results show that co-creation processes foster customer predisposition to buy and cross-sell. Originality/value Although value co-creation is a topical subject, research in industrial marketing literature analysing the effects of co-creation processes has been scarce up to now. This paper aims to contribute to the debate by analysing how the co-creation of value can influence the generation of dynamic capabilities in companies and how it affects the retention of industrial customers. Based on social exchange theory and dynamic capabilities, the researchers have been able to address how value is developed and its influence in customer retention proxies.

An Exploratory Study of Business to Business (B2B) Brand Sensitivity - How do brands influence a German hospital’s buying decision-making process.

2020 ◽  
Author(s):  
◽  
Kristin Kaminski
Keyword(s):  
Decision Making ◽  
Influence Factors ◽  
German Hospital ◽  
Structured Interviews ◽  
Study Approach ◽  
Brand Values ◽  
Managerial Implications ◽  
Industrial Markets ◽  
Brand Sensitivity ◽  
B2b Branding

Historically branding was seen as having limited significance for organisations in industrial markets (Saunders & Watt, 1979). Research in the 1990s began to challenge this earlier view and delivered evidence of B2B’s branding relevance (Leek & Christodoulides, 2012; Veloutsou & Taylor, 2012) but still there is a lack of understanding when brands are the most significant in the context of B2B (Zablah, Brown, & Donthu, 2010). The researcher set out to investigate the B2B brand sensitivity in buying units of German hospitals. This required two prime investigations and analysis, to gain knowledge of the factors influencing brand sensitivity when buying medical devices. The researcher approached the investigation from a constructivist paradigm perspective and decided that a sector level case study approach of German hospitals was the most suitable method in order to explore in depth different aspects of the process and to get a comprehensive view of the situation (Yin, 2013). To gain ‘outsider’ research, qualitative semi-structured interviews have been the research method adopted, in order to understand why and how the situation occurred (Guba & Lincoln, 2005). The thesis highlights the role of brands in the context of organisational buying and provides guidance when brand sensitivity is present. In addition, B2B branding theory is enhanced and the managerial implications for managers in the medical device industry have been developed. The key findings of the thesis include the different participants in the buying unit of a German hospital and the influence factors for buying centre composition. Furthermore, the key findings show the factors that influence the decision making of a German hospital, and the parameters that have an influence on brand sensitivity are displayed. It is recommended to invest in branding strategies if the respective purchase decision is characterized by such a situation or the outlined brand values are required.

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