The Call for Responsible Research in Business and Management

Author(s):  
László Zsolnai ◽  
Mike J. Thompson
2021 ◽  
Vol 51 (7) ◽  
pp. 2-5
Author(s):  
Réka Matolay ◽  
Andrea Toarniczky ◽  
Judit Gáspár

Our special issue provides insights into how the principles of Responsible Research and Innovation (RRI) can fertilise our educational practices in business and management higher education. The articles in the issue analyse teaching practices from various fields of business and management through the lenses of RRI and take us to Bachelor’s, Master’s and MBA levels of HE. As an introduction to this set of conceptual and research articles, we are providing a brief overview of RRI and a conceptual framework of pedagogical approaches as well as a comparative outline of the articles.


2020 ◽  
Vol 40 (3) ◽  
pp. 332-335
Author(s):  
Ruth N. Bolton

Robert F. (Bob) Lusch has made many contributions to scholarly research on macromarketing, especially on how business —and especially marketing– can and should contribute to society. His insights are important in understanding how business practices are evolving over time. In addition, they are prescient in identifying new ways for scholarly research in business and marketing to be useful to society. This tribute briefly describes how Bob Lusch’s ideas are reflected in management and marketing practices today. I also discuss how they are related to three key principles of responsible research advocated by Responsible Research in Business and Management (RRBM). (See: https://rrbm.network/). This conceptual paper calls for research on topics relevant to business performance and value networks, marketing and societal well-being, sustainability and the bioenvironment, service systems and stakeholders, and human and labor rights.


2020 ◽  
Vol 9 (10) ◽  
pp. 171
Author(s):  
Arjen van Witteloostuijn ◽  
Nele Cannaerts ◽  
Wim Coreynen ◽  
Zainab Noor el Hejazi ◽  
Joeri van Hugten ◽  
...  

The rigor-versus-relevance debate in the world of academia is, by now, an old-time classic that does not seem to go away so easily. The grassroots movement Responsible Research in Business and Management, for instance, is a very active and prominent advocate of the need to change current research practices in the management domain, broadly defined. One of its main critiques is that current research practices are not apt to address day-to-day management challenges, nor do they allow such management challenges to feed into academic research. In this paper, we address this issue, and present a research design, referred to as CARE, that is aimed at building a bridge from rigor to relevance, and vice versa. In so doing, we offer a template for conducting rigorous research with immediate impact, contributing to solving issues that businesses are struggling with through a design that facilitates causal inference.


2021 ◽  
pp. 183933492110052
Author(s):  
Ruth N. Bolton

This commentary offers reflections on how scholars can advance the marketing discipline and contribute to the achievement of the United Nations Sustainable Development Goals (SDGs). It contributes to an Australasian Marketing Journal special issue that examines the SDGs from the perspective of a for-profit organization—an important and under-researched topic. It is organized around three strategic planning questions: What is the current situation with respect to sustainability and marketing? Where is the marketing discipline going vis-à-vis the SDGs? How can it help achieve these goals? This commentary contends all work in marketing should be considered in light of the SDGs and that marketers can create high-impact research that furthers the SDGs by following the principles of Responsible Research in Business and Management (rrbm.network). It considers sustainability trends, the evolution of the marketing discipline, and the gap between SDGs and marketers’ knowledge about how to achieve them. It briefly outlines current research priorities and progress made by marketing scholars on sustainability issues. Last, it describes ways for marketing scholars to engage in responsible research—that is, research that is useful to society and is credible—thereby contributing to achieving the SDGs and improving individual, organizational, societal, and environmental well-being.


2021 ◽  
pp. 074391562110565
Author(s):  
Samantha N. N. Cross ◽  
Anders Gustafsson ◽  
Cornelia (Connie) Pechmann ◽  
Karen Page Winterich

2021 ◽  
pp. 234094442110622
Author(s):  
Jesús de Frutos-Belizón ◽  
Fernando Martín-Alcázar ◽  
Gonzalo Sánchez-Gardey

Management scholarship should be placed in a unique position to develop relevant scientific knowledge because business and management organizations are deeply involved in most global challenges. However, different critical voices have recently been raised in essays and editorials, and reports have questioned research in the management field, identifying multiple deficiencies that can limit the growth of a relatively young field. Based on an analysis of published criticisms of management research, we would like to shed light on the current state of management research and identify some limitations that should be considered and should guide the growth of this field of knowledge. This work offers guidance on the main problems of the discipline that should be addressed to encourage the transformation of management research to meet both scientific rigor and social relevance. The article ends with a discussion and a call to action for directing research toward the possibility and necessity of reinforcing “responsible research” in the management field. JEL CLASSIFICATION: M00, M10


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