This chapter focuses on norms and the functions of norms in EU foreign policy. The analysis presented here offers an evaluation of the EU’s role as a normative power in the region, examining what EU practitioners understand as norms. It also offers insight in the context in which EU foreign policy is practiced through norms which in turn guide the practices of EU practitioners.
The following patterns emerge from the data. First, how norms are constructed, what norms the EU can spread to its neighbours and how practitioners can urge neighbouring states to embrace these norms through the EU’s prescribed reform process. Second, practitioners’ attention shifts to the EU model of norms itself. They strive not only to make the specific EU model relevant but also attractive to the neighbours. In addition, they claim to have the necessary expertise to assist these countries to emulate this model. Third, practitioners address two sources of non-compliance: one is non-alignment with the EU model, and the second is the existence of a competing model, the Russian model, that does not quite meet EU standards of norms. Finally, practitioners put forward an all-encompassing EU-centric view that reveals a particular ethnocentric view.