Consumer Experiences of the World’s First 5G Network in South Korea

Author(s):  
Hyesun Hwang ◽  
Xu Li ◽  
Muzi Xiang ◽  
Kee Ok Kim
2020 ◽  
Vol 12 (11) ◽  
pp. 4339 ◽  
Author(s):  
Taesoo Cho ◽  
Taeyoung Cho ◽  
Guosong Zhao ◽  
Hao Zhang

Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to look for more effective methods of utilizing the existing SNS channels. This study aims to provide suggestions for attracting customers and gaining an advantage amid the stiff competition among similar golf courses. To achieve the goal of this study, a questionnaire-based survey was conducted at six golf resorts in South Korea where SNS advertising has been used to enhance consumer experiences. The study found that SNS advertising and online word of mouth regarding golf resorts have a positive effect on emotive, social, and price values. Moreover, SNS advertising for golf resorts had a positive effect on the quality function value, while online word of mouth had no effect.


Author(s):  
Yonghee Kim ◽  
Jeongho Kwak

Recently, with the rapid advancement of the 4th Industrial Revolution, there has been a continuous outlook that Data (D), Network (N), and Artificial Intelligence (A) should be heavily utilized as resources in light of new value. South Korea is preparing policy training plans the likes of 5G network enhancement, AI manpower training, and data openings, etc., recognizing DNA technology as the key driving force behind the 4th Industrial Revolution and 5G network enhancement, AI manpower training, and data opening, etc. However, there is a criticism that the DNA industry remains in an early stage. Despite policy support within South Korea, the DNA industry has not been revitalized due to various causes, and in particular, not being concentrated on limited resources selectively is also pointed to as an important cause. this study would quantitatively draw the priority of policy measures as well as propose policy implications for the revitalization of the DNA industry by means of the ISM-ANP model. It is judged that South Korea’s experience in this way will be an important lesson for other countries which would politically promote the DNA industry as a new growth engine within the 4th Industrial Revolution environment.


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