EcoDaLo: Federating Advertisement Targeting with Linked Data

Abstract A key source of revenue for the media and entertainment domain is ad targeting: serving advertisements to a select set of visitors based on various captured visitor traits. Compared to global media companies such as Google and Facebook that aggregate data from various sources (and the privacy concerns these aggregations bring), local companies only capture a small number of (high-quality) traits and retrieve an unbalanced small amount of revenue. To increase these local publishers’ competitive advantage, they need to join forces, whilst taking the visitors’ privacy concerns into account. The EcoDaLo consortium, located in Belgium and consisting of Adlogix, Pebble Media, and Roularta Media Group as founding partners, aims to combine local publishers’ data without requiring these partners to share this data across the consortium. Usage of Semantic Web technologies enables a decentralized approach where federated querying allows local companies to combine their captured visitor traits, and better target visitors, without aggregating all data. To increase potential uptake, technical complexity to join this consortium is kept minimal, and established technology is used where possible. This solution was showcased in Belgium which provided the participating partners valuable insights and suggests future research challenges. Perspectives are to enlarge the consortium and provide measurable impact in ad targeting to local publishers.

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Ethical Challenges for User-Generated Content Publishing

Online Credibility and Digital Ethos ◽

10.4018/978-1-4666-2663-8.ch017 ◽

2012 ◽

pp. 302-315

Author(s):

Ceren Sözeri

Keyword(s):

Ethical Issues ◽

Vital Role ◽

The Other ◽

User Generated Content ◽

Online Media ◽

Ethical Challenges ◽

Global Media ◽

Media Companies ◽

The Media ◽

Media Organizations

Mainstream online media is gradually encouraging user contributions to boost brand loyalty and to attract new users; however, former “passive” audience members who become users are not able to become true participants in the process of online content production. The adoption of user-generated content in media content results in new legal and ethical challenges within online media organizations. To deal with these challenges, media companies have restricted users through adhesion contracts and editorial strictures unlike anything encountered in the users’ past media consumption experiences. However, these contractual precautions are targeted to protect the media organizations’ editorial purposes or reputations rather than to engage ethical issues that can also ensure them credibility. It is expected that some public service media strive to play a vital role in deliberative culture; on the other hand, some commercial global media have noticed the importance of worthwhile user-generated content even though all of them are far from “read-write” media providers due to the lack of an established guiding ethos for publishing user-generated content.

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Data Confidentiality on the Semantic Web

Information Security and Ethics ◽

10.4018/978-1-59904-937-3.ch221 ◽

2008 ◽

pp. 3309-3320

Author(s):

Csilla Farkas

Keyword(s):

Semantic Web ◽

Formal Semantics ◽

Future Research ◽

Semantic Web Technologies ◽

Inference Problem ◽

Web Technologies ◽

Ontology Language ◽

Future Research Directions ◽

Description Framework ◽

Resource Description

This chapter investigates the threat of unwanted Semantic Web inferences. We survey the current efforts to detect and remove unwanted inferences, identify research gaps, and recommend future research directions. We begin with a brief overview of Semantic Web technologies and reasoning methods, followed by a description of the inference problem in traditional databases. In the context of the Semantic Web, we study two types of inferences: (1) entailments defined by the formal semantics of the Resource Description Framework (RDF) and the RDF Schema (RDFS) and (2) inferences supported by semantic languages like the Web Ontology Language (OWL). We compare the Semantic Web inferences to the inferences studied in traditional databases. We show that the inference problem exists on the Semantic Web and that existing security methods do not fully prevent indirect data disclosure via inference channels.

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Ontology Evolution

Handbook of Research on Social Dimensions of Semantic Technologies and Web Services ◽

10.4018/978-1-60566-650-1.ch006 ◽

2010 ◽

pp. 113-125

Author(s):

Christian Weiss ◽

Jon Atle Gulla ◽

Jin Liu ◽

Terje Brasethvik ◽

Felix Burkhardt

Keyword(s):

Value Chain ◽

Semantic Content ◽

Semantic Search ◽

Semantic Web Technologies ◽

Practical Applications ◽

Web Technologies ◽

Learning From Text ◽

The Media ◽

Access To Data ◽

Machine Communication

As semantic web technologies, including semantic search, have matured from visions to practical applications, this chapter describes a case study of (semi-) automatic construction and maintenance of ontologies and their applications to the media domain. A substantial amount of work has been done and will be done to integrate semantic search technologies into all kind of services where the underlying data is crucial for the success of automatic processing. Semantic search technologies should help both the user-to-machine and machine-to-machine communication to understand the meaning behind the data as well as to retrieve information according to user’s requests and needs. The crucial question is how to manage the semantic content (meaning) and how to deliver it in order to increase the value-chain of users’ benefits. Ontologies provide the basis for machine-based data understanding and ontology-based semantic search as they play a major role in allowing semantic access to data resources. However, the human effort needed for creating, maintaining and extending ontologies is often unreasonably high. In order to reduce effort for engineering and managing ontologies, the authors have developed a general framework for ontology learning from text. This framework has been applied in the media domain, in particular to video, music and later on to game search to offer an extended user experience in machineto machine as well as user-machine interaction.

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Tackling complexity in an interdisciplinary scholarly network: Requirements for semantic publishing

First Monday ◽

10.5210/fm.v21i5.6102 ◽

2016 ◽

Cited By ~ 1

Author(s):

Nora Schmidt

Keyword(s):

Semantic Web ◽

Scholarly Communication ◽

Semantic Web Technologies ◽

Web Technologies ◽

Basic Model ◽

The Media ◽

Information Professionals ◽

State Of Research ◽

Semantic Publishing ◽

Interdisciplinary Network

Scholarly communication is complex. The clarification of concepts like “academic publication”, “document”, “semantics” and “ontology” facilitates tracking the limitations and benefits of the media of the current publishing system, as well as of a possible alternative medium. In this paper, requirements for such a new medium of scholarly communication, labeled Scholarly Network, have been collected and a basic model has been developed. An interdisciplinary network of concepts and assertions, created with the help of Semantic Web technologies by scholars and reviewed by peers and information professionals, can provide a quick overview of the state of research. The model picks up the concept of Nanopublications, but maps information in a more granular way. For a better understanding of which problems have to be solved by developing such a publication medium, e.g., inconsistency, theories of Radical Constructivism are of great help.

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‘Intelligent Context' for Personalized Mobile Learning

Architectures for Distributed and Complex M-Learning Systems - Advances in Mobile and Distance Learning ◽

10.4018/978-1-60566-882-6.ch012 ◽

2010 ◽

pp. 236-270 ◽

Cited By ~ 4

Author(s):

Philip Moore ◽

Bin Hu ◽

Mike Jackson ◽

Jizheng Wan

Keyword(s):

Contextual Information ◽

Mobile Technologies ◽

Future Research ◽

Semantic Web Technologies ◽

Web Technologies ◽

Context Reasoning ◽

Educational Provision ◽

Context Modelling ◽

Systems Identification ◽

Research Questions

There have been significant developments in higher education resulting in interest in personalised educational provision. Concomitant with these changes is the evolving capability and ubiquity of mobile technologies. To facilitate personalisation and leverage the power of mobile technologies in mobile pedagogic systems identification of individuals is a prerequisite; this can be achieved using an individual’s profile (termed context). This chapter considers the background to context with related research. Context modelling, the processing of contextual information, context matching and the context matching algorithm, ontology, and the Semantic Web technologies are introduced. Context reasoning and inference in rule-based systems is considered and the context reasoning ontology is presented with scenario-based evaluation. The chapter concludes with a discussion, consideration of future research, and open research questions.

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Knowledge Management Portals for Empowering Citizens and Societies

Advances in Electronic Government, Digital Divide, and Regional Development - Social and Political Implications of Data Mining ◽

10.4018/978-1-60566-230-5.ch004 ◽

2011 ◽

pp. 42-63

Author(s):

Hakikur Rahman

Keyword(s):

Data Mining ◽

Knowledge Management ◽

Semantic Web ◽

Emerging Technologies ◽

Future Research ◽

Common People ◽

Semantic Web Technologies ◽

Web Technologies ◽

Intellectual Content ◽

Huge Data

Knowledge management is not a simple technology driven modus operandi, rather it is policy driven issue that is intermingled with technology, decision, management and intellectuality. Along this route, empowering common citizens utilizing knowledge development utilities is a challenge to the researchers and development practitioners. Furthermore, dissemination of intellectual content on the Web for public view, their understanding, capacity development, and specifically for being utilized as a tool to increase their social, educational, political and economic ability is by far the most difficult part of the system. The process complicates further, when emerging technologies are being adopted to provide the solution, especially for the common people of the community with their social and political implications. However, in recent years, knowledge management has become a new branch of system management for achieving breakthrough in entrepreneurship, social and governance performance synergizing people, process, technology and policy. At the same time, emerging technologies like, data mining are being utilized for carrying out intelligent decision among dispersed source of huge data. Semantic Web Technologies are also being incorporated in the decision making processes. This chapter is focusing on knowledge management issues for developing knowledge management portals to empower citizens and societies. In this context, the chapter introduced critical aspects of knowledge management perspectives, justified establishment of knowledge management portals acting as a tool of empowerment, provided insight on data mining as a technology of implementation, throws a solution by introducing Semantic Web Technologies as an essential technology for establishing knowledge management portals, puts forward contemporary challenges during the establishment of knowledge management portal, illustrated a few cases that are acting as knowledge management portals, and concluded before giving a few hints on future research issues for empowering common element of the society.

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Ethical Challenges for User-Generated Content Publishing

Digital Arts and Entertainment ◽

10.4018/978-1-4666-6114-1.ch063 ◽

2014 ◽

pp. 1291-1304

Author(s):

Ceren Sözeri

Keyword(s):

Ethical Issues ◽

Vital Role ◽

The Other ◽

User Generated Content ◽

Online Media ◽

Ethical Challenges ◽

Global Media ◽

Media Companies ◽

The Media ◽

Media Organizations

Mainstream online media is gradually encouraging user contributions to boost brand loyalty and to attract new users; however, former “passive” audience members who become users are not able to become true participants in the process of online content production. The adoption of user-generated content in media content results in new legal and ethical challenges within online media organizations. To deal with these challenges, media companies have restricted users through adhesion contracts and editorial strictures unlike anything encountered in the users' past media consumption experiences. However, these contractual precautions are targeted to protect the media organizations' editorial purposes or reputations rather than to engage ethical issues that can also ensure them credibility. It is expected that some public service media strive to play a vital role in deliberative culture; on the other hand, some commercial global media have noticed the importance of worthwhile user-generated content even though all of them are far from “read-write” media providers due to the lack of an established guiding ethos for publishing user-generated content.

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Data Confidentiality on the Semantic Web

Web and Information Security ◽

10.4018/978-1-59140-588-7.ch004 ◽

2006 ◽

pp. 73-90 ◽

Cited By ~ 1

Author(s):

Csilla Farkas

Keyword(s):

Semantic Web ◽

Formal Semantics ◽

Future Research ◽

Semantic Web Technologies ◽

Inference Problem ◽

Web Technologies ◽

Ontology Language ◽

Future Research Directions ◽

Description Framework ◽

Resource Description

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DNI’s DNA: Where Is Google’s Money in European Media?

Sustainability ◽

10.3390/su132011457 ◽

2021 ◽

Vol 13 (20) ◽

pp. 11457

Author(s):

Clara González-Tosat ◽

Charo Sádaba-Chalezquer

Keyword(s):

Case Studies ◽

Digital Technology ◽

Financial Support ◽

Future Research ◽

Media Companies ◽

News Industry ◽

Funded Project ◽

The Media ◽

Sustainability Practice

This paper aims to investigate Google’s role in European media sustainability. In order to understand the implication of this digital intermediary in the news industry, we have analysed all of the projects funded through Google’s DNI Fund from 2016 to 2020. After revising each report, we have classified the data available, including the full amount of money awarded, chronologically marking every new country added to the fund and all the media outlets involved in each project. We argue that Google’s role is truly beneficial for the medium and long-term sustainability of European media because it offers both financial support and a successful path for media companies to truly embrace its digital technology potential. However, it also has some added weight in terms of transparency (a key element in sustainability practice and standards) and press independence. Besides the existing correlations between the awarded countries and the changes that have affected media legislation in Europe, our findings show an alarming scarcity of information regarding both the continuity and the conditions of each funded project. Our proposed agenda for future research consists of an in-depth investigation of each beneficiary, which will entail several interviews as well as different case studies of all the participants in Europe.

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