Research on the Design of Regional Cultural and Creative Products Based on Consumer Cognition

Author(s):  
Da-wei Fan
Author(s):  
Munira Saeed Al-Qahtani

This research has aimed to highlight the role of small and medium projects in sustainable development according to the Kingdom's Vision 2030 by identifying the role and outcome of these projects in sustainable development. 150 sample sizes were taken to study within Al Quwaiiyah KSA, Descriptive analytical method has been used and constructed questionnaire. The total agreeing of the study participants reached (80.8%) for the items "the role of small and medium projects in sustainable development", the most item was a contribution to product development and the emergence of new services on the market, providing society with new creative products; The total agreeing of the study participants reached (73.4%) for the item of axis " The role of the General Authority for Small and Medium institutions and the National Transformation Program in sustainable development " the most item was granting the authority incentives and offers for owners of small and medium institutions; The total agreeing of the study participants reached (73.4%) for the item of axis "the role of Vision 2030 in supporting small and medium institutions in development" " the most item was Vision 2030 provides many job opportunities for young people in small and medium institutions. Most significant study recommendations are workers, employees in the field of small and medium projects should increase their capacity building to avoid shortage of experiences and encouraging national experiences from various projects to support and train beginners in the field of small and medium projects.


2018 ◽  
Vol 176 ◽  
pp. 02016
Author(s):  
Qin Song ◽  
Wang Yi

For the better development of Yaozhou Kiln, the article is proposed a research method about cultural and creative products based on the example of extracting the lotus patterns on the Yanzhou Kiln in the Five Dynasties. By collecting data and extracting forms, through the combination of qualitative and quantitative, it mines the obscure information of the Yaozhou porcelain ornamentation in the Five Dynasties. The article analyzes the form evaluations of the 18 representative lotus patterns in the Five Dynasties by semantic difference method, extracts their stylized inheritance and recessive genes and makes the conclusion to guide the cultural and creative products design of the Yaozhou Kiln, which not only supplies a fresh design perspective for the innovation development of the famous domestic traditional kilns as a reference, but also a useful supplements for the research of the design art methodology.


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