The Implementation of Artificial Intelligence in Social Media Marketing and Its Impact on Consumer Behavior: Evidence from Bahrain

2021 ◽  
pp. 767-774
Author(s):  
Eman Ahmed Albinali ◽  
Allam Hamdan
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Consumer Behavior ◽  
Social Media Marketing

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Role of Artificial Intelligence in Social Media Marketing

2019 ◽  
Vol 8 (4S3) ◽  
pp. 66-69
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Review Paper ◽  
Social Media Marketing ◽  
Business Organisation ◽  
The Social

This presented review paper encompasses all the ongoing trends of the Artificial Intelligence. This review evaluates the possibilities of Artificial Intelligence (AI) in social media marketing. This review paper aims to study the potential of AI in the social media marketing. This review paper fulfils the objectives of simulation of AI in the business organisations to enhance marketing which will in return increase sales. The paper aims examines the possibilities and strengths of AI. This review paper will explore the intervention of AI into marketing arena. The review flows from the general to specific. It evaluates the effect of AI on both the society as a whole and also specifically on the business organisation. It assesses the effect of AI on both the Social media and the business.

scholarly journals The Impact of Social Media Marketing on Consumer - Moderating Role of Gender and Income

2020 ◽  
Vol 7 (7) ◽  
pp. 147
Author(s):  
Shahin Akbarov
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Brand Loyalty ◽  
Cultural Context ◽  
Social Media Marketing ◽  
Lower Income ◽  
Moderation Effect ◽  
Value Consciousness ◽  
Marketing Activities ◽  
The Impact

<p><strong>Purpose</strong>: The purpose of this study is to investigate the impact of social media marketing activities on consumer behavior (i.e. value consciousness, brand consciousness, and brand loyalty) in the light of the moderation effect of gender and income.</p><p><strong>Methodology</strong>: The questionnaire method was used for data collection. 261 questionnaire was gained through convenience and snowball sampling. Data were analyzed with SPSS-24 and AMOS-23. Explanatory factor analysis was first done with SPSS. To test the moderation effects multigroup moderation analysis was performed in AMOS.</p><p><strong>Findings</strong>: SMM (perceived social media marketing activities) impacts brand loyalty (for male, female, and lower-income sample), value consciousness (for male, higher income, and lower-income sample), and brand consciousness (for male, higher income, and lower-income sample). The effect of gender as a moderator is not statistically significant. The effect of income as a moderator is significant in only two paths.</p><p><strong>Originality/Importance</strong>: At a time when social media usage increases and brand loyalty declines, it is important to investigate the impact of social media marketing activities on consumer behavior. The present study underlines the value of replication studies in a cross-cultural context. Besides, the moderation effect of gender and income were tested.</p>

scholarly journals Pengaruh Instagram Sebagai Social Media Marketing Terhadap Perilaku Konsumtif Wanita Karir Di Kota Pekanbaru

MBIA ◽  
2020 ◽  
Vol 19 (1) ◽  
pp. 12-20
Author(s):  
Nurrahmi Hayani ◽  
Muhammad Ikbal
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Social Media Marketing ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Linear Regression Method ◽  
Career Women ◽  
Purposive Sampling ◽  
Consumptive Behavior ◽  
The City

The purpose of this study was to determine the effect of Instagram as social media marketing on consumer behavior. The population in this study were all career women in Pekanbaru with an age range of 17 to 45 years and had used Instagram as a medium for shopping or reference before making a product purchase. The sampling method in this study uses non random sampling with a purposive sampling technique. The data used are primary data and secondary data. The data analysis method used is a simple linear regression method. The results showed that Instagram as social media marketing had a significant effect on the consumptive behavior of career women in the city of Pekanbaru. The influence of Instagram as social media marketing on the consumptive behavior of career women in the city of Pekanbaru is shown by a coefficient of determination of 0.563. This shows that 56.3% of consumer behavior is influenced by social media marketing and the remaining 43.7% is influenced by other variables not used in this study.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Instagram sebagai social media marketing terhadap perilaku konsumtif. Adapun populasi dalam penelitian ini adalah seluruh wanita karir di Kota Pekanbaru dengan rentang usia 17 hingga 45 tahun yang menggunakan Instagram sebagai salah satu media untuk berbelanja atau referensi sebelum melakukan pembelian suatu produk . Metode pengambilan sampel dalam penelitian ini menggunakan nonrandom sampling dengan teknik purposive sampling dimana teknik ini mengambil sampling dengan pertimbangan tertentu. Data yang digunakan adalah data primer dan data sekunder. Metode analisis data yang digunakan adalah metode regresi linear sederhana. Hasil penelitian menunjukkan bahwa Instagram sebagai social media marketing berpengaruh signifikan terhadap perilaku konsumtif  wanita karir di kota Pekanbaru. Besar pengaruh Instagram sebagai social media marketing terhadap perilaku konsumtif  wanita karir di kota Pekanbaru ditunjukkan dengan koefisien determinasi sebesar 0,563. Hal ini menunjukkan bahwa 56,3% Perilaku konsumtif di pengaruhi oleh social media marketing dan sisanya sebesar 43,7% dipengaruhi oleh variabel lain yang tidak digunakan dalam penelitian ini. Kata kunci: instagram, social media marketing dan perilaku konsumtif

scholarly journals The Effects of Social Media Marketing on Online Consumer Behavior

2013 ◽  
Vol 8 (14) ◽  
Author(s):  
Simona Vinerean ◽  
Iuliana Cetina ◽  
Luigi Dumitrescu ◽  
Mihai Tichindelean
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Social Media Marketing ◽  
Online Consumer Behavior ◽  
Online Consumer
Sign in / Sign up

Export Citation Format

Share Document