scholarly journals Examining the Impact of Artificial Intelligence (AI)-Assisted Social Media Marketing on the Performance of Small and Medium Enterprises: Toward Effective Business Management in the Saudi Arabian Context

2020 ◽  
Vol 13 (1) ◽  
pp. 142 ◽  
Author(s):  
Wael Basri
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Business Management ◽  
Saudi Arabian ◽  
Social Media Marketing ◽  
Medium Enterprises ◽  
The Impact

scholarly journals Social media marketing and business competitiveness: evidence from South African tourism SMMEs

2017 ◽  
Vol 15 (2) ◽  
pp. 411-423 ◽  
Author(s):  
Patient Rambe
Keyword(s):  
Social Media ◽  
South African ◽  
Tourism Industry ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Competitive Strategies ◽  
Media Technologies ◽  
Business Competitiveness ◽  
Medium Enterprises ◽  
The Impact

The increasing prominence of social media marketing in advancing the global reach and visibility of products and services is ideal for the South African tourism industry, which depends on local and international visitors for leveraging its business activities and competitiveness. However, what remains under-explored in tourism literature is the depth of integration of social media marketing into the competitive strategies of emerging tourism small, micro and medium enterprises (SMMEs). To address this grey area, this study explored the extent to which tourism SMMEs utilize social media technologies (SMTs) to extend their market share and the implications thereof for the competitiveness of their business operations. Drawing on a quantitative approach, a survey was conducted on 234 tourism SMMEs’ owner/managers in the Free State province of South Africa to establish the impact of social media marketing on the competitiveness of their businesses. Evidence suggests that tourism SMMEs employed social media marketing predominantly for online marketing of their products/services, promoting their products/services, attracting existing customers, and sometimes, for integrating it into their marketing strategies. Results of correlation analysis revealed that social media marketing is positively and significantly related to the competitiveness of tourism SMMEs. The recommendations for leveraging the integration of social media marketing into the competitive strategy of the small business are provided.

Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises

2018 ◽  
Vol 13 (3) ◽  
pp. 329-344 ◽  
Author(s):  
Armando Papa ◽  
Gabriele Santoro ◽  
Lia Tirabeni ◽  
Filippo Monge
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
Innovation Process ◽  
Digital Tool ◽  
Content Type ◽  
Media Usage ◽  
Medium Enterprises ◽  
The Impact

Purpose The purpose of this paper is to study the effects of social media usage on four knowledge creation processes, namely socialisation, externalisation, combination and internalisation, and innovation in small and medium enterprises (SMEs). Design/methodology/approach A sample of 96 SMEs has been used to gather data through a standardised questionnaire and test the hypotheses through OLS regression models. Findings The results indicate that social media influence positively three out of four knowledge creation processes and that they help to foster the innovation process. Originality/value From a theoretical perspective, the study contributes to literature considering a specific digital tool and its effect on knowledge creation and innovation. In fact, a few studies have considered the impact of social media usage on other variables, such as ROI and productivity, but never on knowledge creation and innovation through a quantitative study. From a managerial perspective, the research suggests managers to implement and involve social media within business and innovation processes.

scholarly journals Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

2020 ◽  
Vol 14 (16) ◽  
pp. 150
Author(s):  
Torboon Puangmaha ◽  
Tatri Taiphapoon ◽  
Pakpachong Vadhanasindhu ◽  
Sukree Sinthupinyo
Keyword(s):  
Social Media ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
Design And Technology ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Application Development ◽  
Medium Enterprises ◽  
Industry Professionals

<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  Nevertheless, a majority of small and medium enterprises (SMEs) do not realize how to systematically and effectively implement social media marketing communication.  In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs. This study aims to understand the pain points and expectations of SMEs in the Thai hotel industry, to design and develop an innovative social media marketing communication application for business promotion. The research utilizes design thinking process for application development using semi-structured interviews with 10 industry professionals. Based on results from the data analysis and conceptual prototype design, validated by group of professionals in business, innovation design and technology, the proposed prototype is practical and suitable for developing an innovative application that promotes Thai hotel SMEs’ social media marketing communication.</p>

scholarly journals Small and medium enterprises' innovation and product competitiveness in the Covid-19 pandemic era

2021 ◽  
Vol 6 (12) ◽  
pp. 2273-2279
Author(s):  
Hadiah Fitriyah ◽  
Nur Ravita Hanun ◽  
Rima Azara
Keyword(s):  
Community Service ◽  
Fruit Juice ◽  
Small And Medium Enterprises ◽  
Business Management ◽  
Management Training ◽  
Global Market ◽  
Government Regulations ◽  
Star Fruit ◽  
Medium Enterprises ◽  
The Impact

The purpose of the community service is to increase the products competitiveness of the Belimbing Wangi SMEs, Watesari Village, Balongbendo District, Sidoarjo Regency. The impact of the Covid-19 pandemic is extraordinary, especially for the Belimbing Wangi SMEs business group, where the production process and turnover has decreased, because business management is still carried out conventionally and Watesari Village tourism must be closed according to government regulations. The service method used is field observation, trial of processed star fruit products, training and assistance in processing star fruit juice, and business management training. As a result of the assistance, partners understand the importance of conducting business management and finding the best formula for star fruit juice drinks. This training also supports the sustainability of the Belimbing Wangi SMEs business and competes at the global market level.

scholarly journals Pengaruh Penggunaan Software Zahir POSX Terhadap Manajemen Bisnis Usaha Mikro Kecil dan Menengah di Kota Samarinda

2019 ◽  
Vol 8 (1) ◽  
pp. 16
Author(s):  
MARTINUS ROBERT HUTAURUK ◽  
SITI ROHMAH
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Business Management ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Sample Test ◽  
Accounting Software ◽  
Medium Enterprises ◽  
The Impact

        The development of information technology which is the impact to development revolution of industrial 4th makes every activity inseparable from network usage with entrepreneurs in the Micro, Small and Medium Enterprises (UMKM) group, who also must be albe to capture the business opportunity.        The purpose of this study is to confirm the role of Zahir POSX software on business management in the UMKM group in Samarinda city. This research was conducted on 275 populations in the UMKM group located in Samarinda City, especially in the area around Mulawarman University and University of Widya Gama Mahakam Samarinda, and by using the Slovin method with a 5% error rate, 163 respondents were taken as sample. Test on validity and reliability have been darried out with good results on the items received agin before further analysis.      This study was conducted in order to predict the role of Zahir POSX software on business Management and used the Structural Equation Modeling (SEM) wih multiple groups through Smart PLS Version 3.2.8 software.     The results of this study found that on use Zahir POSX software had a positive and significant impact on UMKM group in Samarinda. Entrepreneurs will be easier in controloing their business, even using paper less media. The results also show that through modern accounting software, it will increasingly make business management more effective and efficient

scholarly journals EFEKTIVITAS MEDIA PROMOSI PADA PRODUK SANDWICH GORENG MEREK ROYAL SANDWICH

2019 ◽  
Vol 13 (1) ◽  
pp. 1-17
Author(s):  
Laila Afifah ◽  
Mudatsir Najamuddin ◽  
Bintan Humaeira
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
The Other ◽  
Convenience Food ◽  
Promotion Program ◽  
Fierce Competition ◽  
Medium Enterprises ◽  
The Impact ◽  
Significant Point ◽  
The Way

Marketing is a significant point in agriculture. Without marketing, products that have been resulted may be difficult to sale. Marketing is not just a method to sell products as many as possible for benefits, but it is also the way to keep the existence of produced products on the market. The company also needs to communicate the product and the company itself to the customers, especially in the situation of fierce competition. One of the marketing successes is influenced by the promotions. Many products are not successful in the market because of the promotions failure although in terms of quality are well-established if compared with the other products (simamora, 2003: 284). Promotion program that currently favored by business is by using social media as a way to promote their products especially in companies with low budget. One of companies that uses social media to promote the products is Royal Sandwich. Royal Sandwich is one of the UKM (small and medium enterprises) in the field of convenience food. The aims of this study are: 1) Recognizing various promotion conducted by the Royal Sandwich. 2) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of communication. 3) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of sale.

scholarly journals Social media marketing and customer engagement : a focus on small and medium enterprises (SMEs) in South Africa

2021 ◽  
Vol 18 (1) ◽  
pp. 48-69
Author(s):  
B URBAN ◽  
◽  
TL MAPHATHE ◽  
Keyword(s):  
South Africa ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Cross Sectional Study ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Primary Data ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Medium Enterprises

Social media platforms are increasingly used by SMEs who have fewer resources and need to rely on social media marketing to engage with their customers. This article investigates the extent to which social media platforms specifically Facebook, Instagram, and Twitter contribute to increased customer engagement. While past studies have concentrated on the adoption of social media in predominantly western contexts, this research is focused on SMEs in a relatively under-researched African market context, South Africa. The research design was a quantitative cross-sectional study relying on primary data collection, where hypotheses were tested using statistical analyses in terms of correlational and regression analyses. Results support the hypotheses where the use of Facebook, Instagram, and Twitter platforms show a significant and positive relationship with increased customer engagement. The findings have management implications where owner-managers should make use of social media by maintaining and growing an extensive network of ties to both collect information and identify resources, as well as to build a reputation and engage with their customers.

scholarly journals Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo)

2021 ◽  
Vol 3 (3) ◽  
pp. 1
Author(s):  
Fauziatul Isnainiyah ◽  
Nabiela Naily ◽  
Zainal Muttaqim
Keyword(s):  
Social Media ◽  
Action Research ◽  
Marketing Strategy ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Economic Sustainability ◽  
Marketing System ◽  
Economic Sectors ◽  
Medium Enterprises ◽  
The Impact

WHO states that the Covid-19 virus is a pandemic, so the Indonesian government has implemented various policies to break the chain of spread of COVID-19. The prohibition of gathering or gathering is one of them, so everything must be done online and done at home. This pandemic has had a very bad impact on economic sustainability, many people have experienced a decline in income due to the Covid-19 pandemic, and many have even lost their jobs. One of the economic sectors that is feeling the impact of the pandemic is Small and Medium Enterprises (SMEs). The Deva Bag SMEs is no exception in Jiken Village, Tulangan District, Sidoarjo Regency. With the current pandemic conditions, of course, SMEs must survive so an alternative marketing strategy is needed. Therefore, strategies such as digital marketing are needed which include sales through social media to marketplaces in an effort to increase SME turnover. So this research was conducted with the aim of providing education about digital marketing to Deva Bag SMEs in Jiken Village, Tulangan Regency. The method used is interviews and action research in the form of counseling and education about digital marketing. The activity was carried out properly and regularly, Deva Bag SMEs Desa Jiken was very enthusiastic about wanting to know more about the digital marketing system/strategy.

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