Investigation of Collaborative, Social Media SaaS Cloud-Based Services’ Acceptance Model on the Millennials

2021 ◽  
pp. 333-355
Author(s):  
Ghilan Al-Madhagy Taufiq-Hail ◽  
Adel Sarea ◽  
Shafiz Affendi Mohd Yusof ◽  
Ramadhan A. M. Alsaidi ◽  
Saleh R. Alenazi
Keyword(s):  
Social Media ◽  
Acceptance Model ◽  
Saas Cloud

Purchase Intention of Males and Females Through Social Media

2018 ◽  
pp. 696-713
Author(s):  
Chih-Chin Liang
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Purchase Intention ◽  
Perceived Usefulness ◽  
Structure Questionnaire ◽  
Corporate Credibility ◽  
Service Information ◽  
Product Service ◽  
Males And Females ◽  
Acceptance Model

Social media use pervades daily life, leading to a dramatic transformation in communication styles. Three factors affecting purchase intentions through SM modified from technology acceptance model include experience (experience on purchasing through social media, perceived usefulness on purchasing through social media, perceived ease of use on purchasing through social media), company (corporate credibility, product/service information), and social (social influence on purchasing through social media, electronic word of mouth on purchasing through social media). Three hundred and thirty-two respondents (male: 171, female: 161) from Taiwan were surveyed using a structure questionnaire. Analysis results indicate that significantly influence shopping intention with respect to social media. Additionally, males and females differ in purchasing intention. Social influence affects purchase intention for females, but not for males. Product/service information affects social influence for females, but not for males.

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

How information acceptance model predicts customer loyalty?

2020 ◽  
Vol 33 (1) ◽  
pp. 60-73
Author(s):  
Tiwa Park
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Information Quality ◽  
Information Need ◽  
Content Type ◽  
Acceptance Model ◽  
Information Adoption ◽  
Information Acceptance

Purpose This study aims to explore the influence of electronic word of mouth (eWOM) in social media on customer loyalty by using the information acceptance model (IACM). For this purpose, this study identified the relationship of attitude towards information, information credibility, information quality and information with information usefulness. Later, the relation of information usefulness and information adoption was examined. According to the IACM, this information adoption and attitude towards information can affect behavioural outcomes of customer, and the authors used customer loyalty as a behavioural outcome. Design/methodology/approach This study collected the data from students enrolled in different universities of Thailand. More specifically, those students were considered appropriate for study who were active Facebook users. Therefore, a questionnaire was posted in 83 different Facebook groups of university students, from which 771 students responded properly. SPSS and AMOS 24 were used to conduct data reliability, descriptive and correlation analysis, confirmatory factor analysis (CFA), and structural equation modelling (SEM). Findings The study found that credibility, quality, usefulness and adoption of information, need of information and attitude towards information are the key factors of eWOM in social media that influence consumers’ loyalty. Practical implications This study will be helpful for marketing managers in studying patterns of customer loyalty because many studies have previously examined purchase behaviour or purchase intention only. Moreover, it will provide framework to marketers for understanding the influence of eWOM information in social media on customer loyalty. Originality/value This study is to explore the effect of credibility, quality, usefulness and adoption of information, need of information and attitude towards information on consumers’ loyalty.

Adoption of Social Media Using Technology Acceptance Model

2014 ◽  
Vol 10 (4) ◽  
pp. 18-35 ◽  
Author(s):  
Vincent Dutot
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Point Of View ◽  
Perceived Usefulness ◽  
Social Media Marketing ◽  
Quantitative Survey ◽  
Digital Gap ◽  
Acceptance Model ◽  
Sem Analyses

1.4 billion Euros. This is the amount spent on social media marketing in Europe. This figure is expected to reach 3.2 billion in 2017 (Forrester, 2013), an increase of nearly 150%. However, from the point of view of literature, the concept of social media is still new even though the importance of technology in communication has been studied before. This research focuses on adoption of social media by investigating the digital gap that could exist between generations. Based on a quantitative survey (414 answers), CFA and SEM analyses were used to highlight the main influencers of adoption of social media per generation. Results show that age influences optimism, innovativeness, and perceived usefulness of adoption of social media.

Technology acceptance model (TAM) and social media usage: an empirical study on Facebook

2014 ◽  
Vol 27 (1) ◽  
pp. 6-30 ◽  
Author(s):  
Rupak Rauniar ◽  
Greg Rawski ◽  
Jei Yang ◽  
Ben Johnson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Site ◽  
Data Set ◽  
Content Type ◽  
Media Usage ◽  
Usage Behavior ◽  
Acceptance Model

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues. Design/methodology/approach – Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey. Findings – The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies. Originality/value – Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).

scholarly journals Go-Food Features and Social Implications in The Community When #Dirumahaja Programs Are Implemented

2020 ◽  
pp. 255-262
Author(s):  
Edy Prihantoro ◽  
Didin Mukodim ◽  
Noviawan Rasyid Ohorella ◽  
Astiyani Lestari
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Research Method ◽  
Large Scale ◽  
Advanced Technology ◽  
Public Facilities ◽  
The Government ◽  
Acceptance Model ◽  
Descriptive Method

When the Covid-19 pandemic begins to spread in Indonesian society, the government must limit the space for people to stay indoors. The government has done everything from closing schools and public facilities to implementing Large-Scale Social Restrictions (PSBB) in order to break the chain of spreading the Covid-19 virus. Then the Indonesian people reminded each other to stay indoors. Until the hashtag #dirumahaja appeared on Twitter social media. Due to the limited space for people to leave the house, especially when buying food, people choose to take advantage of advanced technology by buying food online using the GoFood Feature Gojek application. The purpose of this study was to determine how much the effectiveness of the GoFood features in the Gojek application on the ease with which people order food when #dirumahaja is implemented. The research method used is descriptive method with a quantitative approach and has a total of 244 respondents. Collecting data using a questionnaire technique or distributing questionnaires. The theory used in this research is the Technology Acceptance Model. The results of this study are that there is an effect of the Go-food feature in the Gojek application on the ease with which people order food when the #dirumahaja Program is implemented. The ease of features in the Gojek application turns out to make it easier for people who need food through the Gojek application during the Pandemic.

scholarly journals Perceptions And Uses Of Social Media Networking Systems By South African Students

2014 ◽  
Vol 13 (4) ◽  
pp. 715 ◽  
Author(s):  
Johannes A. Wiid ◽  
Michael C. Cant ◽  
Corinne E. Nell
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
African Students ◽  
Course Content ◽  
Use Of Social Media ◽  
Acceptance Model ◽  
Self Administered Questionnaire

The purpose of this study was to determine South African students perceptions and uses of social media networking systems. The study further determined whether students are making use of social media networking systems, the purpose of making use of social media networking systems, and whether the students believe that it can be an effective and easy tool to use in order to study the course content. The reason for this study was the fact that students now a days are more familiar with social media networking systems, as more technology mediums are available today to communicate on a more flexible and timely manner. The study made use of the Technology Acceptance Model (TAM) constructs in order to test the objectives. These constructs are; Perceive ease of use, Perceived usefulness, Attitude towards using, Intention to use, and System accessibility. A self-administered questionnaire was distributed to students, and it was found that social media is mostly being used by students for social purposes rather than for educational purposes, and that Facebook is the most popular social media networking system to use.

scholarly journals Retail Investors Perceived Usefulness of Corporate Social Media: A Technology Acceptance Model Perspective

2020 ◽  
Vol 9 (4) ◽  
pp. 32-43
Author(s):  
MUHAMMAD NAVEED ◽  
NOSHABA BATOOL ◽  
BUSHRA KARIM MIRZA
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Behavioral Intentions ◽  
Stock Exchange ◽  
Perceived Usefulness ◽  
Corporate Website ◽  
Corporate Websites ◽  
Retail Investor ◽  
Acceptance Model ◽  
Corporate Social

This study's basic premise is to examine the retail investor perspective regarding the decision usefulness of the corporate website. Corporate social media play a vital role in determining stakeholder behavioral intentions. This study's concern is to evaluate how a corporate website, as a corporate social media tool affects retail investor behavioral intentions. The technology acceptance model and signaling theory conjunction provide the foundation for developing the proposed theoretical framework. Structural Equation Modeling (SEM) has been carried out to examine the strength of the measurement model statistically. The study's findings suggest that the corporate website as a social media toll positively influences the retail investor behavioral intention. The perceived ease of use positively impacts the actual usage intention of the corporate website by investors to effectively make their investment decisions. Similarly, the perceived usefulness of corporate websites significantly impacts the investor's behavioral intentions to engage in corporate social media. The proposed model is novel to insight the retail investor investment decision in the context of Pakistan. The study has implications for retail investors, listed companies on the stock exchange and regulators to understand how corporate websites remain robust for informed asset allocation decisions. Keywords: Corporate Social Media, Corporate Website, Retail Investor, Pakistan Stock Exchange.

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