The Actual Use of Social Media in Indonesia

Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

2020 ◽  
pp. 097639962093850
Author(s):  
Krishna Moorthy ◽  
Nik Mohamad Zaki Nik Salleh ◽  
Ang Xin Jie ◽  
Chan Shu Yi ◽  
Lau Shin Wei ◽  
...  

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.


2018 ◽  
Vol 2 (2) ◽  
pp. 73-78
Author(s):  
Achmad Shobirin ◽  
Dian Candra Leastari ◽  
Fidausi Nuzula ◽  
Fitri Umeidah

Social media provides convenience to the public in various aspects of life, one of which is ease of communication. Social media within the scope of education can be used as a medium of communication and information exchange between students and lecturers. This research purpose to determine the level of acceptance of social media use by lecturers and students. The data collection technique uses the Likert Scale survey method that refers to the TAM (Technology Acceptance Model). The results obtained from the research were respondents from lecturers (n = 3) and students (n = 56) in the Faculty of Engineering. The results of the research indicate that the use of social media has a positive influence on students and lecturers in the field of education.


2019 ◽  
Vol 12 (1) ◽  
pp. 127-136 ◽  
Author(s):  
George Cristian Nistor

AbstractSocial media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the subdisciplines of marketing that may use social media include promotions, marketing intelligence, sentiments research, public relations, marketing communications and product and customer management. This paper will try to find a conceptual model to examine people’s behavior, model based on the the Theory of Reason Action (TRA) and the Technology Acceptance Model (TAM).


2021 ◽  
pp. 089443932110329
Author(s):  
Paul Dodemaide ◽  
Mark Merolli ◽  
Nicole Hill ◽  
Lynette Joubert

There is a growing body of literature exploring the general population’s use of social media for assistance in dealing with stigmatized health issues. This study presents novel research examining the relationship between social media use and young adults. It utilizes a therapeutic affordance (TA) framework. Quantitative results from this study are complemented by qualitative data. The relationships between distinct social media and their TA (a–b) are presented to highlight their potential to impact positively on social and emotional well-being outcomes. Evidence includes broad support for “connection,” “narration,” and “collaboration” TAs in this context and the relationship between the use of distinct social media and perceived quality of life (QOL) outcomes (a–c). TA provides an appropriate and valuable theoretical framework which is useful for the development of an evidence-base from the analysis of young adult’s social media usage. An analysis of the association between social media and their QOL outcomes is presented according to the TA relationship pathway (a–c–b). The adoption of a TA framework enables a nuanced analysis of significant associations between specific social media, TA, and improved QOL outcomes. This study demonstrates the significant association between social media and perceived QOL outcomes in young adults.


Device ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 9-14
Author(s):  
Saifu Rohman

Company Profile sebuah perusahaan merupakan sebuah media yang memiliki peran yang sangat penting dalam menunjukkan eksistensinya di dalam berbagai bidang dunia bisnis. Perkembangan dunia teknologi informasi menuntut untuk selalu memberikan sesuatu yang lebih nyaman dan mengedepankan user experience. Metode TAM (Technology Acceptance Model) merupakan salah satu metode yang tepat dalam merancang dan membangun sistem yang user friendly dalam meningkatkan tingkat kepuasan pengguna pada user experience. Dengan mengimplementasikan konstruk-konstruk TAM yang meliputi PU (Perceived Usefulness), PEOU (Perceived Ease of Use), ATU (Attitude Toward Using), BITU (Behavioral Intention to Use) dan AU (Actual Use) maka dapat dipastikan akan meningkatkan tingkat kenyamanan user experience melalui interface yang baik dan sesuai dengan kebutuhan pengguna informasi.


Author(s):  
Gulnoza Usmanova ◽  
Ashley Gresh ◽  
Megan A. Cohen ◽  
Young-Mi Kim ◽  
Ashish Srivastava ◽  
...  

The evolving field of mobile health (mHealth) is revolutionizing collection, management, and quality of clinical data in health systems. Particularly in low- and middle-income countries (LMICs), mHealth approaches for clinical decision support and record-keeping offer numerous potential advantages over paper records and in-person training and supervision. We conducted a content analysis of qualitative in-depth interviews using the Technology Acceptance Model 3 (TAM-3) to explore perspectives of providers and health managers in Madhya Pradesh and Rajasthan, India who were using the ASMAN (Alliance for Saving Mothers and Newborns) platform, a package of mHealth technologies to support management during the peripartum period. Respondents uniformly found ASMAN easy to use and felt it improved quality of care, reduced referral rates, ensured timely referral when needed, and aided reporting requirements. The TAM-3 model captured many determinants of reported respondent use behavior, including shifting workflow and job performance. However, some barriers to ASMAN digital platform use were structural and reported more often in facilities where ASMAN use was less consistent; these affect long-term impact, sustainability, and scalability of ASMAN and similar mHealth interventions. The transitioning of the program to the government, ensuring availability of dedicated funds, human resource support, and training and integration with government health information systems will ensure the sustainability of ASMAN.


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