Strategies for Integrating Quantitative Methods into Critical Social Acceptance Research

This study was part of the VUNA project aimed to develop an affordable sanitation system that produces a valuable fertiliser, reduces pollution of water resources and promotes health. Urine diversion dry toilets (UDDTs) simplify the on-site hygienisation of faeces and allow for nutrient recovery from urine. Social acceptance is vital for the implementation of the UDDT, because sanitation is only effective if the system not only provides a well-designed toilet and effective waste management, but also offers users a facility that caters to their needs and is sensitive to their cultural lifestyle. This study used qualitative and quantitative methods to investigate acceptance, use and maintenance of UDDTs. Key findings indicate lower levels of acceptance of UDDTs among the elderly, who are accustomed to traditional pit toilets. The users aspire to own a flush toilet, perceived to be indicative of household wealth. A dominant concern was emptying the pit and the quality of the building material. Community interventions are required that will promote acceptance, understanding and encourage proper use and maintenance of the UDDT, and may need some technology modification. There is an urgent need for increased community participation to address users' perceptions, attitudes and behaviour concerning the UDDT.

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“Stakeholder engagement strategy: monitoring and evaluate the impact in OPERANDUM project”

10.5194/egusphere-egu21-13481 ◽

2021 ◽

Author(s):

Teresa Carlone ◽

Matteo Mannocchi ◽

Edoardo Bucchignani ◽

Paolo Ruggeri ◽

Laura Sandra Leo ◽

...

Keyword(s):

Stakeholder Engagement ◽

Impact Evaluation ◽

Quantitative Methods ◽

Social Acceptance ◽

Action Plan ◽

Qualitative And Quantitative Methods ◽

Sustainability Strategy ◽

The Social ◽

Key Indicators ◽

The Impact

<p>The OPERANDUM project is designed to address major hydro-meteorological risks through the deployment and assessment of Nature-Based Solution (NBS). The project pursues a co-creation approach and sets up 7 Open Air Laboratories (OAL) in which a user-centric method, characterized by the active participation of the stakeholders, is promoted. Stakeholder engagement in co-designing, co-developing, and co-deploying NBS is becoming a prominent practice in environmental projects and a crucial part of the process is monitoring and impact evaluation of the engagement strategy and actions. Monitoring aims at providing information about the stakeholder engagement processes throughout the project and should not be seen as a separate part of the stakeholder engagement processes or an aim in itself but as a continuous and integral element of the co-creation process. The poster shows the results of preliminary empirical research conducted among the OALs in order to propose some key indicators useful to evaluate the process and the impact generated by the OPERANDUM co-creative approach.&#160; Starting from a theoretical framework, the research selected and discussed some crucial indicators in order to propose an action plan for the monitoring and impact evaluation of OPERANDUM strategy to involve and support the participation of stakeholders, with a specific focus on the tools used so far and those that are in the pilot phases (i.e Stakeholder Forum experimented in OAL Italy). Both qualitative and quantitative methods have been included in the evaluation for the engagement strategy outcome of the projects to be fully understood and, not secondarily, to identify a sustainability strategy beyond the conclusion of OPERANDUM to reinforce the social acceptance, the shared knowledge, and the upscaling of NBS at local, national and global level.</p>

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Visualizing social acceptance research

Energy Research & Social Science ◽

10.1016/j.erss.2017.12.006 ◽

2018 ◽

Vol 40 ◽

pp. 142-158 ◽

Cited By ~ 40

Author(s):

James Gaede ◽

Ian H. Rowlands

Keyword(s):

Social Acceptance ◽

Acceptance Research

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Using AI predicted personality to enhance advertising effectiveness

European Journal of Marketing ◽

10.1108/ejm-12-2019-0941 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Michael Shumanov ◽

Holly Cooper ◽

Mike Ewing

Keyword(s):

Personality Traits ◽

Language Processing ◽

Quantitative Methods ◽

Social Acceptance ◽

Positive Impact ◽

Retail Banking ◽

Advertising Effectiveness ◽

Big Five Personality ◽

Content Type ◽

Purchasing Behaviour

Purpose The purpose of this study is twofold: first to demonstrate the application of an algorithm using contextual data to ascertain consumer personality traits; and second to explore the factors impacting the relationship between personality traits and advertisement persuasiveness. Design/methodology/approach A mixed-method approach that comprises two distinct yet complementary studies. The first uses quantitative methods and is based on a sample of 35,264 retail banking customers. Study 2 explores the findings that emerge from Study 1 using qualitative methods. Findings This paper finds that matching consumer personality with congruent advertising messages can lead to more effective consumer persuasion for most personality types. For consumers who exhibit neurotic personality traits, ameliorating perceived risks during purchasing and providing cues for social acceptance and goal attainment are important factors for advertising effectiveness. These factors also had a positive impact on the purchasing behaviour of extroverted consumers. Research limitations/implications This research focusses on understanding purchasing behaviour based on the most dominant personality trait. However, people are likely to exhibit a combination of most or even all of the Big Five personality traits. Practical implications Building on advances in natural language processing, enabling the identification of personality from language, this study demonstrates the possibility of influencing consumer behaviour by matching machine inferred personality to congruent persuasive advertising. It is one of the few studies to use contextual instead of social media data to capture individual personality. Such data serves to capture an authentic rather than contrived persona. Further, the study identifies the factors that may moderate this relationship and thereby provides an explanation of why some personality traits exhibit differences in purchasing behaviour from those that are anticipated by existing theory. Originality/value Although the idea that people are more likely to be responsive to advertising messages that are congruent with their personality type has already been successfully applied by advertising practitioners and documented by advertising scholars, this study extends existing research by identifying the factors that may moderate this relationship and thereby provides an explanation why some personality traits may exhibit differences in purchasing behaviour from those that are anticipated by existing theory.

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