Metrics of Engagement on Social Networks and Their Relationship to the Customer's Decision-Making Process Under e-Commerce Conditions

Author(s):  
L’udovít Nastišin ◽  
Richard Fedorko
2020 ◽  
Vol 3 (4) ◽  
pp. 125-133
Author(s):  
M. Aminul Islam ◽  
M. Abdul Awal

ABSTRACT Introduction Selecting the most appropriate treatment for each patient is the key activity in patient-physician encounters and providing healthcare services. Achieving desirable clinical goals mostly depends on making the right decision at the right time in any healthcare setting. But little is known about physicians' clinical decision-making in the primary care setting in Bangladesh. Therefore, this study explored the factors that influence decisions about prescribing medications, ordering pathologic tests, counseling patients, average length of patient visits in a consultation session, and referral of patients to other physicians or hospitals by physicians at Upazila Health Complexes (UHCs) in the country. It also explored the structure of physicians' social networks and their association with the decision-making process. Methods This was a cross-sectional descriptive study that used primary data collected from 85 physicians. The respondents, who work at UHCs in the Rajshahi Division, were selected purposively. The collected data were analyzed with descriptive statistics including frequency, percentage, one-way analysis of variance, and linear regression to understand relationships among the variables. Results The results of the study reveal that multiple factors influence physicians' decisions about prescribing medications, ordering pathologic tests, length of visits, counseling patients, and referring patients to other physicians or hospitals at the UHCs. Most physicians prescribe drugs to their patients, keeping in mind their purchasing capacity. Risk of violence by patients' relatives and better management are the two key factors that influence physicians' referral decisions. The physicians' professional and personal social networks also play an influential role in the decision-making process. It was found that physicians dedicate on average 16.17 minutes to a patient in a consultation session. The length of visits is influenced by various factors including the distance between the physicians' residence and their workplace, their level of education, and the number of colleagues with whom they have regular contact and from whom they can seek help. Conclusion The results of the study have yielded some novel insights about the complexity of physicians' everyday tasks at the UHCs in Bangladesh. The results would be of interest to public health researchers and policy makers.


The convergence marketing has emerged as an outgrowth of relationship marketing. Many firms in the competitive marketplace prefer on developing strategies by convergence of technology with customer value in promoting products and services. It is argued in this chapter that such convergence among the firms involve consumers, social networks, and technology that influence the decision making process for gaining competitive advantage. This chapter discusses the attributes of convergence of technology with customer value that provides higher competitive advantage to the business through frequent interactions among the market players and customers. The convergence marketing emphasizes on strategic, reflective, and organizational look at relationship marketing and contributes to existing knowledge within three fundamental elements including organizational customer focus, customer management focus, and customer knowledge focus. This chapter also examines how convergence of technology and customer value drives value co-creation in the firms and discuss that in an increasing market competition, customers interact with emerging technologies, and consumer communities co-create value with firms.


2020 ◽  
Vol 19 (1) ◽  
pp. 5-28
Author(s):  
Daniel Spoerr

The decision of which hotel to book is a highly complex one and has attracted considerable scientific scrutiny over the years. A growing number of empirical studies is focusing specifically on the decision-making process and the key factors in tourists' accommodation choices. This paper presents new insights into the decision-making process of different subgroups of German tourists in particular. To gather the data, an online questionnaire was used, completed by 501 respondents. Based on an evaluation of 27 statements about the different phases in the decision-making process, the subjects' preferences were determined. Non-parametric tests were applied to establish whether there were statistically significant differences with respect to socio-demographic variables and travel behaviour. Several unexpected effects were established, for example, that social networks only play a marginal role in the decision-making process of German leisure travellers in general. Clear effects of gender, age, and accommodation type were also found. These results are critically discussed and used to derive implications for practitioners.


2020 ◽  
pp. 174239532095941
Author(s):  
Diandra Wong ◽  
Tina Adjei-Bosompem ◽  
Lakia Maxwell ◽  
Jennifer Melendez-Suarez ◽  
Barry Smith ◽  
...  

Objectives This qualitative study explored factors that may influence decisions regarding kidney transplantation among African-American and Latino adults on dialysis. Methods Qualitative interviews were audio-recorded and transcribed. Open-coding techniques were used to identify concepts, categories, and themes. The Social Ecological Model (SEM) was used to organize themes and identify potential solutions across multiple levels (individual, interpersonal, community, and policy/health system). Results Thirty-six patients were interviewed. Their mean age was 53 SD 12 years; 50% were female; and their duration on dialysis was 4.9 SD 6 years. Five themes emerged and were organized according to the levels of the SEM: 1) Fear about the outcomes of transplantation and 2) faith in God (individual level); 3) Family dynamics and reluctance to involve family in the decision making process (interpersonal level); 4) The experiences of friends and social networks (community level); and 5) Concerns about the social and economic impact of transplantation (policy and health system). Discussion The application of a Social Ecological model in this study helped to illuminate the complex and multilevel factors that may influence the decisions for kidney transplantation. Future studies are needed to further explore how family members, social networks, faith communities, and policies/health systems influence the decision making process.


2020 ◽  
Vol 122 (5) ◽  
pp. 1531-1548 ◽  
Author(s):  
Fabiola Sfodera ◽  
Alberto Mattiacci ◽  
Costanza Nosi ◽  
Isabella Mingo

PurposeThe paper investigates the role of social networks in the millennials’ decision-making process of illegal and unnotified food supplements purchase. The connections and interactions that (co) produce information are studied with a holistic perspective of social sustainability as a development driver of business model innovation.Design/methodology/approachAn exploratory qualitative multiple analysis study was conducted in two consecutive phases. Data from 23 semi-structured individual interviews were collected, followed by a netnographic analysis of the Facebook virtual community.FindingsThe results show that the decision-making process does not develop following the traditional sequence, as social networks modify the wellness meaning creation process and reduce risk perception. Moreover, social networks introduce the use of similar experiences of others and online information and emotional support on unethical and unhealthy behavior.Research limitations/implicationsDue to the application to a social network, the results should be understood within this context. Future studies would benefit by expanding the target and the range of social networks explored.Practical implicationsThe official information quality control, as a prerogative of public and professional health stakeholders, and the medialization of medicalization, contribute to the conscious development of their wellness meanings and values.Originality/valueThis work represents one of the first attempts to investigate resources integration through social networks in the pre-purchase decision-making process of unnotified and illegal food supplements. Unethical and unhealthy behavior develops through the interaction of actors, firms, influencers and individuals over social networks.


2014 ◽  
Vol 23 (2) ◽  
pp. 104-111 ◽  
Author(s):  
Mary Ann Abbott ◽  
Debby McBride

The purpose of this article is to outline a decision-making process and highlight which portions of the augmentative and alternative communication (AAC) evaluation process deserve special attention when deciding which features are required for a communication system in order to provide optimal benefit for the user. The clinician then will be able to use a feature-match approach as part of the decision-making process to determine whether mobile technology or a dedicated device is the best choice for communication. The term mobile technology will be used to describe off-the-shelf, commercially available, tablet-style devices like an iPhone®, iPod Touch®, iPad®, and Android® or Windows® tablet.


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