The objectives of this research were (1) to explain VUC organization communication factors which<br />are the key in improving the VUC performance, (2) to explain VUC organization communication<br />factors that become the key in developing the VUC capacity, and (3) to formulate defined strategy<br />in improving the VUC quality service as the agricultural economic organization for agricultural<br />mechanization development. Active category of VUC sample as analysis unit was determined<br />by each of five VUC samples at Karawang and Cianjur District. From each VUC sample, thirty<br />respondents that use rice milling of VUC, were taken. This research was designed using survey<br />method with multi analysis approaches, they were: descriptive analysis and path analysis using<br />SEM (Structural Equation Model) analysis with LISREL analysis support. The primer and<br />secondary data were collected from December 2009 to March 2010. The result of this research<br />showed that (1) according to the similarity test model referring to the goodness of fit criteria<br />from SEM analysis showed that VUC organization communication model is good, (2) level of<br />performance, capacity, and quality of VUC service at Karawang and Cianjur District classified<br />as low,(3) determinant factors which have real influence on the low performance and capacity<br />of VUC are low quality of information, inconvenient organization communication environment,<br />and low intensity of public organization communication, (4) determinant factors which have real<br />influence on the low quality of VUC service are low quality of VUC personnel characteristic<br />and weak VUC organization communication process, and (5) improvement strategy of VUC<br />quality service should be done by developing VUC organization communication model through<br />agricultural information system development in the centers of agriculture production in each<br />rural area towards modern agriculture.