Experiential Learning as a Process Approach: An Application of a Client-Based Project in International Marketing Education

2015 ◽  
pp. 146-150
Author(s):  
V. Llanes ◽  
A. Everett ◽  
J. Soler
Keyword(s):  
Experiential Learning ◽  
International Marketing ◽  
Process Approach ◽  
Marketing Education ◽  
Learning As A Process

Co-Writing and Cross-Cultural Networking

2018 ◽  
pp. 26-54
Author(s):  
Heather Steinmann ◽  
Ruslan T. Saduov
Keyword(s):  
Experiential Learning ◽  
Actor Network Theory ◽  
Cross Cultural ◽  
Graduate Level ◽  
Undergraduate Level ◽  
Teaching Case ◽  
Learning As A Process ◽  
Set Up ◽  
Us University

This chapter is a teaching case study which draws on Kolb's experiential learning model and Latour's Actor-Network theory, specifically, the ideas of learning as a process rather than as an outcome and of technological space as a cross-cultural network actor. The authors report on a collaboration between undergraduate-level students at a US university and graduate-level students at a Russian university within the Trans-Atlantic and Pacific Project originated to set up international academic collaborations. The chapter provides a theoretically grounded description of the project's successes and failures as well as guidance for teachers wishing to use experiential learning through networking as an instruction tool.

Developing Cultural Competence

2021 ◽  
pp. 214-233
Author(s):  
Erika Cornelius Smith
Keyword(s):  
Experiential Learning ◽  
Transformative Learning ◽  
Learning Theory ◽  
Business Students ◽  
Cross Cultural ◽  
Future Research ◽  
Short Term ◽  
Term Study ◽  
Marketing Education ◽  
Short Term Study

The growing popularity of short-term study abroad and faculty-led immersion offer scholars and educators a new opportunity to study the impact of cross-cultural experiential learning practices on fostering cross-cultural competency among business students. Rising foreign direct investment, international trade, the growing significance of emerging markets, and other socio-political elements of globalization are reshaping 21st century business practices. Pedagogies of business education, including sales and marketing education, must adapt to these changes and provide an emphasis on cross-cultural understanding and its impact on business decision making, along with fostering skills for cultural sensitivity. This article will review two relevant theoretical frameworks, transformative learning theory, and experiential learning theory, which describe the processes by which students develop intercultural competence, particularly with respect to faculty-led, short-term study immersion programs. It will outline a series of best practices for designing, measuring, and implementing such programs in higher education and conclude with brief recommendations for future research.

Towards the “Internetalization” of International Marketing Education

2001 ◽  
Vol 11 (3) ◽  
pp. 69-79 ◽  
Author(s):  
Jim Bell ◽  
Ken Deans ◽  
Pat Ibbotson ◽  
Rudolf Sinkovics
Keyword(s):  
International Marketing ◽  
Marketing Education
Sign in / Sign up

Export Citation Format

Share Document