Linking Marketing Strategy and Foreign Firm Performance in the United States

Author(s):  
Zoher E. Shipchandler ◽  
James S. Moore ◽  
Vern Terpstra
Author(s):  
Patrick Letouze ◽  
David N. Prata

In 2012, the internet advertising revenue in the United States of America reached a total of 36.6 billion dollars, a growth of 15.2% when compared to 2011. The efficiency of a marketing strategy relies in the ability to understand and to direct the consumers' desires. In this work, the authors propose an approach that combines the Internet-Based Information Consumer Theory (IBICT) with semiotics to bring consumers' desires to e-Market. Hence, we present IBICT's framework as a collective network set based on a semiotic human-machine approach. For implementation purposes, we propose a text mining architecture towards IBICT's framework, which leads to an IBICT's architecture, and an Interdisciplinary Research Project Management (IRPM) approach to determine IBICT's dimensions.


Author(s):  
Linh Le ◽  
Dongfang Nie

Research Question: Are controlled companies underperforming in the United States? Motivation: Anecdotal evidence shows that the average market capitalization of controlled firms increased from $8.3 billion in 2005 to $20.6 billion in 2015. Given the rapid increase in capitalization, the group of controlled companies has become an important player in the US capital market. However, little is known about controlled companies. Idea: We examine whether controlled companies are underperforming relative to non-controlled companies in the United States. Data: The data sample consists of 351 listed companies in the United States for the fiscal year 2014. Tools: 176 controlled companies were manually collected by performing the keyword search “controlled company” from the U.S. Securities and Exchange Commissions (SEC) website via “www.seekedgar.com/”. Specifically, we search “controlled company” from proxy statement DEF 14A. Each controlled company is verified after reading through the proxy statement. Findings: Using 176 controlled companies and 176 random sampled non-controlled companies, we find that controlled companies are underperforming compared to non-controlled companies. Contribution: To the best of our knowledge, we are the first to collect the group of controlled companies in the US and we are among the first to study how firm performs under the type II agency problem (Pantzalis et al. 1998). We contribute to the stream of literature on how ownership structure (e.g., family-controlled firms) affects firm performance (Anderson & Reeb, 2003). Consistent with the findings from family-controlled firms, we show that ownership structure affects firm performance. Out study sheds light on the important role of controlled companies in the US capital market.


2005 ◽  
Vol 50 (2) ◽  
pp. 297-319 ◽  
Author(s):  
Michel L. Magnan ◽  
Sylvie St-Onge ◽  
Linda Thorne

This study attempts to identify determinants of executive compensation in Canada while comparing how they differ between Canada and the United States. Results suggest that firm size, firm performance, and firm ownership structure all determine executive compensation in Canada. However, several differences between the determinants of executive compensation in Canada and the U.S. are identified.


Author(s):  
Jessica Johnson

This chapter argues that the accelerated ascendency of megachurch celebrity pastors is best examined and understood in terms of marketing strategy and commodification processes specific to a digital age in which social media and interactive technologies are impacting the identity formation of Christians and non-Christians alike. It demonstrates how relationships between celebrity pastors and their congregants are mediated by cultural and technological shifts as church branding has become integral to evangelical purpose. It compares two campaigns to market books by celebrity pastors—Mark Driscoll's Real Marriage (2012) and Judah Smith's Jesus Is (2013). It considers how pastors have managed to gain celebrity and inspire congregational growth in what is considered one of the least churched cities in the United States—Seattle.


2012 ◽  
Vol 60 (1) ◽  
pp. 1-42 ◽  
Author(s):  
Anusha Chari ◽  
Wenjie Chen ◽  
Kathryn M E Dominguez

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