The Effect of Market Structure on Pricing Behavior of Industrial Service Firms

Author(s):  
Kostis Indounas
2015 ◽  
Vol 30 (5) ◽  
pp. 521-535 ◽  
Author(s):  
Kostis Indounas

Purpose – The purpose of this paper is to measure the extent to which selected contextual variables have an impact on the adoption of strategic pricing by industrial service firms, and determine the effect of the adoption of strategic pricing on company performance. Design/methodology/approach – Data were collected from 154 industrial service firms operating in four different service sectors through a mail survey. Moreover, qualitative research through 20 in-depth interviews was carried out. Findings – The study’s main findings indicate that market orientation along with a leading position in the market and market growth boost the development of strategic pricing. On the other hand, technological and market turbulence hinder this development, while the overall impact of turbulence is reduced in market-oriented firms. Finally, a positive impact of strategic pricing on company performance was found. Research limitations/implications – The adoption of strategic pricing requires attention to a variety of factors, while this adoption can improve both qualitative and quantitative aspects of the company’s performance. The significance of these findings notwithstanding, the context of the study does limit generalization of its findings to other industrial service sectors and national contexts. Originality/value – The current study represents one of the first attempts to empirically examine the aforementioned topics in an industrial service context.


2004 ◽  
Vol 13 (5) ◽  
pp. 343-358 ◽  
Author(s):  
George J. Avlonitis ◽  
Kostis A. Indounas

1988 ◽  
Vol 20 (2) ◽  
pp. 35-44 ◽  
Author(s):  
Timothy G. Taylor ◽  
Richard L. Kilmer

AbstractThe pricing behavior of the Florida celery industry under the current federal marketing order was examined by analyzing the implied market structure of the industry using a model proposed by Appelbaum. Point estimates of the oligopoly power index suggest that some degree of price enhancement above that which would be characterized by a perfectly competitive market may have occurred. However, the bulk of statistical evidence suggests that the departure from marginal cost pricing implied by the industry's pricing behavior is not statistically significant.


2014 ◽  
Vol 28 (5) ◽  
pp. 402-413 ◽  
Author(s):  
Kostis Indounas

Purpose – The purpose of this research paper is to examine the impact of a number of variables on the adoption of strategic pricing by industrial service firms, and the effect of this adoption on company performance. Design/methodology/approach – Data were collected from 301 industrial service firms operating in seven different service sectors through a mail survey. Moreover, qualitative research through 35 in-depth interviews was conducted. Findings – The findings reveal that market orientation and market growth boost the development of strategic pricing. On the other hand, technological and market turbulence hinder this development, while the overall impact of turbulence is reduced in market-oriented firms. Finally, strategic pricing has a positive impact on company performance in both quantitative and qualitative terms. Research limitations/implications – The adoption of strategic pricing requires attention to a variety of company- and market-related factors, while this adoption can improve various aspects of company performance. The addition of other moderating and mediating effects could certainly provide additional insights. Originality/value – The current study represents one of the first attempts to empirically examine the above topics in an industrial service context.


2018 ◽  
Vol 10 (12) ◽  
pp. 4814
Author(s):  
Bong-Tae Kim

The purpose of this study is to examine how the competitive advantage on international markets based on sustainable production is reflected in the pricing behavior of farmed fish, using Norwegian Atlantic salmon (Salmo salar) as an example. The salmon is widely consumed and highly traded due to the rapid development of aquaculture. Norway, which has been successful in regulating and innovating for sustainable aquaculture, accounts for more than half of world production. A model dealing with pass-through of exchange rates and tariff rates based on the exporter’s profit maximization was applied to 28 major countries importing from Norway, using yearly panel data for 2000–2016. Significant evidence of price discrimination was observed in Asian countries where Norway has a high market share, such as China, South Korea, Thailand, and Vietnam. This implies that the market structure of imperfect competition played a major role, suggesting the need to diversify imports to transform the market structure in favor of consumers in Asian countries. Research on the pricing behavior of fisheries products, including cultured fish, is limited in international trade. This paper addresses the gap by applying the pass-through model with changes in tariff rate as well as exchange rate.


1974 ◽  
Vol 6 (2) ◽  
pp. 59-63
Author(s):  
V. James Rhodes ◽  
Ahmed Abou-Bakr

For a decade or longer it has been recognized that pricing of food products in supermarkets is not a matter of competitive price discovery but of intricately interwoven pricing and merchandising strategy. In the search for patterns of that strategy, the more conventional approach has been to apply customary data on market structure. In a further search for conduct patterns, because of the prohibitive expense of a comprehensive multi-city study, the best research course is to build up a library of case studies. This case study of 14 supermarkets in Columbia, Mo., reports two contrasting patterns of advertising-pricing behavior. Prices are not varied as much as the ads imply.


Sign in / Sign up

Export Citation Format

Share Document