Eye Tracking Based Experimental Evaluation of the Parameters of Online Content Affecting the Web User Behaviour

Author(s):  
Jarosław Jankowski ◽  
Jarosław Wątróbski ◽  
Katarzyna Witkowska ◽  
Paweł Ziemba
2019 ◽  
Vol 14 (2) ◽  
pp. 178
Author(s):  
Jingwen You ◽  
Xiaojuan Wang ◽  
Lei Jin ◽  
Yong Zhang

2017 ◽  
Vol 34 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Monica D. Hernandez ◽  
Yong Wang ◽  
Hong Sheng ◽  
Morris Kalliny ◽  
Michael Minor

Purpose The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR). Design/methodology/approach Using an eye-tracking approach combined with traditional verbal measures, the authors compared attention and memory measures from a sample composed of bidirectional (Arab/English) readers and unidirectional readers. Findings The findings reveal that unidirectional and bidirectional readers differ in attention patterns. Compared to bidirectional readers, unidirectional readers pay less attention to the logo on the bottom right corner of the webpage based on verbal measures. The eye-tracking data of the two groups further identify differences based on total hits and duration time. Unidirectional LTR readers demonstrate higher fluency in feature-based attention whereas bidirectional readers show higher fluency in spatial attention. Originality/value The authors expand on scarce research on reading direction bias effect on location-driven stimuli placement in online settings. They contribute to the understanding of the differences between unidirectional and bidirectional readers in their cognitive responses (attention and memory) to organization of marketing stimuli.


Author(s):  
J. Vijaya Sagar Reddy ◽  
G. Ramesh

Web applications are the most widely used software in the internet. When a web application is developed and deployed in the real environment, It is very severe if any bug found by the attacker or the customer or the owner of the web application. It is the very important to do the proper pre-analysis testing before the release. It is very costly thing if the proper testing of web application is not done at the development location and any bug found at the customer location. For web application testing the existing systems such as DART, Cute and EXE are available. These tools generate test cases by executing the web application on concrete user inputs. These tools are best suitable for testing static web sites and are not suitable for dynamic web applications. The existing systems needs user inputs for generating the test cases. It is most difficult thing for the human being to provide dynamic inputs for all the possible cases. This paper presents algorithms and implementation, and an experimental evaluation that revealed HTML Failures, Execution Failures, Includes in PHP Web applications.


2019 ◽  
Vol 8 (6) ◽  
pp. 256 ◽  
Author(s):  
Stanislav Popelka ◽  
Alena Vondrakova ◽  
Petra Hujnakova

Weather is one of the things that interest almost everyone. Weather maps are therefore widely used and many users use them in everyday life. To identify the potential usability problems of weather web maps, the presented research was conducted. Five weather maps were selected for an eye-tracking experiment based on the results of an online questionnaire: DarkSky, In-Počasí, Windy, YR.no, and Wundermap. The experiment was conducted with 34 respondents and consisted of introductory, dynamic, and static sections. A qualitative and quantitative analysis of recorded data was performed together with a think-aloud protocol. The main part of the paper describes the results of the eye-tracking experiment and the implemented research, which identify the strengths and weaknesses of the evaluated weather web maps and point out the differences between strategies in using maps by the respondents. The results include findings such as the following: users worked with web maps in the simplest form and they did not look for hidden functions in the menu or attempt to find any advanced functionality; if expandable control panels were available, the respondents only looked at them after they had examined other elements; map interactivity was not an obstacle unless it contained too much information or options to choose from; searching was quicker in static menus that respondents did not have to switch on or off; the graphic design significantly influenced respondents and their work with the web maps. The results of the work may be useful for further scientific research on weather web maps and related user issues.


2015 ◽  
Vol 101 ◽  
pp. 91-98 ◽  
Author(s):  
Guo Chen ◽  
Hai-tao Li ◽  
Tao Zhou ◽  
Cheng-long Li ◽  
Yu-qi Song ◽  
...  

Author(s):  
S. K. Pani ◽  
L. Panigrahy ◽  
V.H. Sankar ◽  
A.K. Manda ◽  
S.K. Padhi ◽  
...  

As the size of web increases along with number of users, it is very much essential for the website owners to better understand their customers so that they can provide better service, and also enhance the quality of the website. To achieve this they depend on the web access log files. The web access log files can be mined to extract interesting pattern so that the user behaviour can be understood. This paper presents an overview of web usage mining and also provides a survey of the pattern extraction algorithms used for web usage mining.


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