scholarly journals Do Consumers Value Environmental Innovation in Product?

2021 ◽  
Vol 11 (1) ◽  
pp. 33
Author(s):  
Cristina Aibar-Guzmán ◽  
Francisco M. Somohano-Rodríguez
Keyword(s):  
Product Innovation ◽  
Positive Impact ◽  
Sales Growth ◽  
Purchasing Behavior ◽  
Environmental Innovation ◽  
Corporate Strategies ◽  
Product Innovations ◽  
Alternative Approaches ◽  
Innovation Strategies ◽  
Positive Effect

Customers are considered to be major stakeholders whose demands and preferences have a strong influence on corporate strategies. In this sense, increased consumer environmental awareness has led to a growing demand for environmentally friendly products which, in turn, has compelled firms to adopt innovative forms of integrating environmental protection into product development and production processes. Nevertheless, an “attitude–behavior gap” has been witnessed, which implies that consumers’ environmental attitudes do not always translate into an actual ecologically compatible purchasing behavior and, consequently, eco-product innovations will not necessarily entail a positive economic impact for companies. This paper aims to analyze if the companies that invest in eco-product innovation are valued by consumers, showing higher growth. Specifically, we propose that eco-product innovation has a positive effect on a firm’s sales growth. Additionally, we aim to analyze the consumers’ preferences in relation to eco-product innovations considering two alternative approaches that companies can follow in this respect: eco-design and products with ecological use. The results obtained for an unbalanced sample of 5391 international companies corresponding to the period 2002–2017 (51,666 observations) show that proactive environmental innovation strategies are positively valued by consumers, having a positive impact on the companies’ sales growth. Furthermore, consumers show a greater preference for environmental innovations in eco-design than for products with ecological use.

INTER-ORGANIZATIONAL INNOVATION PROMOTERS IN SMALL, KNOWLEDGE-INTENSIVE FIRMS

2009 ◽  
Vol 13 (03) ◽  
pp. 441-466 ◽  
Author(s):  
JAN INGE JENSSEN ◽  
ERLEND NYBAKK
Keyword(s):  
Product Development ◽  
Product Innovation ◽  
Organizational Innovation ◽  
Positive Impact ◽  
Innovation Process ◽  
Environmental Scanning ◽  
Top Management ◽  
External Relations ◽  
Knowledge Intensive ◽  
Positive Effect

This paper examines the relationship between external relations and innovation in small, knowledge-intensive Norwegian firms. Our findings indicate that external relations are beneficial for innovation. The analysis shows that it is necessary to treat innovation as more than a concept. Our independent variables related differently to product innovation, process innovation, and market innovation. We found that market participation in product development has a positive impact on product, process and market innovation. We also found that top management interaction with other firms had a positive effect on market innovation and that top management interaction with external R&D had a positive effect on product innovation. This finding probably indicates that access to R&D resources is vital for product development in the context of knowledge-intensive products. The results also show that participation in conferences and courses positively influences process and market innovation and that systematic environmental scanning positively influences product innovation.

PENERAPAN STRATEGI PEMASARAN, INOVASI PRODUK KREATIF DAN ORIENTASI PASAR UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM

2019 ◽  
Vol 4 (2) ◽  
pp. 277-286
Author(s):  
Elwisam Elwisam ◽  
Rahayu Lestari
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Business Development ◽  
Marketing Strategies ◽  
Analysis Tool ◽  
The South ◽  
Marketing Performance ◽  
Product Innovations ◽  
Positive Effect

This research discusses issues concerning with the performance of marketing of micro and small entrepreneurs at the South Tangerang - Banten. Data were collected from 65 respondents, and PLS-SEM was used as an analysis tool. The results show that creative product innovation, market orientation, and marketing strategies have a positive effect on marketing performance. In addition, business development also proved to have an effect on marketing performance. Implications and suggestions are described in this paper. Keywords: marketing strategies, creative product innovations, market orientation

The mediating role of environmental innovation in the relationship between environmental management and firm performance in a multi-stakeholder environment

2013 ◽  
Vol 13 (2) ◽  
pp. 119-137 ◽  
Author(s):  
K. Grekova ◽  
H.J. Bremmers ◽  
J.H. Trienekens ◽  
R.G.M. Kemp ◽  
S.W.F. Omta
Keyword(s):  
Environmental Management ◽  
Firm Performance ◽  
Product Innovation ◽  
Positive Impact ◽  
Mediating Effect ◽  
Environmental Innovation ◽  
Mediating Role ◽  
Environmental Process ◽  
The Relationship

Nowadays, firms are increasingly challenged to bridge potentially conflicting economic interests of primary commercial stakeholders and sustainability demands from secondary non-commercial stakeholder groups. While a number of firms view investments in environmental management as disconnected from their value-creating activities, others have reported achieved cost efficiency and differentiation advantages. Prior research suggests that environmental innovation might be the missing link between environmental management and firm performance. However, the mediating effect of environmental innovation in the relationship between environmental management and a firm's performance had not been empirically tested so far. Our paper provides a contribution by conducting an empirical investigation into this possible mediating effect. Although the presumed mediating role of environmental innovation suggests that it is influenced by internal environmental management, environmental innovation literature is especially concerned with the role of external stakeholders in environmental innovation. This study investigates the role of the engagement of stakeholders such as supply chain partners, industry, and public authorities in environmental impact reduction. We hypothesise that environmental innovation positively mediates the relationship between environmental management and firm performance, and that the engagement of stakeholders has a positive impact on environmental innovation. The research model was tested with a variance-based structural equation model using data from 90 Dutch food and beverage firms. The results confirm the positive mediating effect of environmental process innovation on the relationship between environmental management and cost efficiency advantage. Environmental product innovation contributes to a differentiation advantage but it is not significantly influenced by environmental management. So we could not support a positive mediating effect of environmental product innovation on the relationship between environmental management and differentiation advantage. Instead, environmental collaboration with supply chain partners has a strong positive impact on environmental product innovation. It also positively influences environmental process innovation but this influence is much weaker than the influence of internal environmental management. Our findings can assist managers in their decision making regarding the implementation of environmental innovations and environmental collaboration with external parties. The study is also relevant to policy makers as a tool to assess the appropriateness of their policy.

scholarly journals Pengaruh Promosi, Atribut Toko (Store Attributes), dan Inovasi Produk Terhadap Keputusan Pembelian Ulang pada Nick Coffe di Kota Bengkulu

2020 ◽  
Author(s):  
Munifah Khomilah
Keyword(s):  
Hypothesis Testing ◽  
Product Innovation ◽  
Coefficient Of Determination ◽  
Linear Regression Coefficient ◽  
F Test ◽  
Significance Level ◽  
Analysis Techniques ◽  
Product Innovations ◽  
Store Attributes ◽  
Positive Effect

This study aims to determine the effects of Promotions, Store Attributes, andProduct Innovations on Repurchase Decisions on Nick Coffe in Bengkulu City.This research is a quantitative study with a sample of 96 respondents, usingaccidental sampling techniques. collection techniques using observation andquestionnaires. Data analysis techniques using the classic assumption test,multiple linear regression, coefficient of determination (R2) and hypothesistesting. The results of this study can be seen from the multiple linear regressiontests using SPSS namely Y = 2.063 + 0.192X1 + 0.036X2 + 0.713X3. From theresults of hypothesis testing that Promotion (X1) has a positive effect onRepurchase Decisions on Nick Coffe in Bengkulu City, with T test resultsshowing a significance value of 0.000 <0.05, Store Attribute (X2) has a positiveeffect on Repurchase Decisions on Nick Coffe in Bengkulu City, with T testresults showing a significance value of 0.037 <0.05, Product Innovation (X3) hasa positive effect on Repurchase Decisions on Nick Coffe in Bengkulu City, with Ttest results showing a significance value of 0,000 < 0.05, Hypothesis testing of theT test and F test shows that Promotion, Store Attributes, and Product Innovationhave a significant effect on Repurchase Decisions with a significance level <0.05.This means that Ho was refused Ha was accepted. In other words Promotions,Store Attributes, and Product Innovations have a significant effect both partiallyand simultaneously on Repurchase Decisions on Nick Coffe Customers. This isevidenced by the F test showing a significance value of 0.000 <0.05. Keywords: Promotion, Store Attributes, and Product Innovation and RepurchaseDecisions

scholarly journals Pengaruh Struktur Kepemilikan Keluarga, Kepemimpinan Dan Perwakilan Keluarga Terhadap Kinerja Perusahaan

2014 ◽  
Vol 5 (2) ◽  
pp. 133
Author(s):  
Puput Tri Komalasari ◽  
Muhammad Alfin Nor
Keyword(s):  
Financial Performance ◽  
Ownership Structure ◽  
Positive Impact ◽  
Family Ownership ◽  
Tobin’S Q ◽  
Sales Growth ◽  
Tobin's Q ◽  
Negative Effect ◽  
The Impact ◽  
Positive Effect

AbstractThis paper examines the impact of family ownership structure, leadership, and family representatives on firm performance that was measured by Tobin’s Q and ROA. This research used leverage, size, sales growth and firm ages of public corporate that was listed in Indonesia StockExchange for period 2009 to 2011 as control variables. Regression’sresult shows that family ownership structure has positive impact to market performance (Tobin’s Q) and financial performance (ROA). Family CEO has negative effect to Tobin’s Q, but a positive effect to ROA. Family member on the board hasa negative effect to Tobin’s Q and ROA.

Reference Groups and Product Innovation Strategies

2010 ◽  
Author(s):  
Jiong Sun ◽  
Tao Chen ◽  
Jinhong Xie ◽  
Fei Li ◽  
Gao Wang
Keyword(s):  
Product Innovation ◽  
Reference Groups ◽  
Innovation Strategies

The Incentives to, and Constraints upon, Product Innovation

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Survey Data ◽  
Product Innovation ◽  
Product Space ◽  
Driving Forces ◽  
Product Line ◽  
Decision Uncertainty ◽  
Market Structures ◽  
Product Innovations

This chapter explores the factors that affect the firm’s decision to undertake product innovation. The discussion encompasses the driving forces that encourage product innovation, for example innovation by others or the ageing of an existing product line; however, the basic rationale is the search for profits. The chapter also addresses decisions about: the extent of innovation in general; horizontal and vertical product innovations separately; and the location of innovations in product space. The role of market structures in the product innovation decision, uncertainty in the innovating environment, and issues relating to emulation and copying are also addressed. Constraints to product innovation that survey data indicate are most important—innovation costs, risk and finance, and the availability of qualified labour—are also addressed.

The Microeconomics of Product Innovation

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Product Innovation ◽  
New Products ◽  
Goods And Services ◽  
Product Innovations ◽  
Microeconomic Analysis ◽  
Prime Objective ◽  
Price Measurement ◽  
The Impact

The prime objective of this book is the use microeconomic analysis to guide and provide insight into the generation and adoption of new products. Taking an approach that uses minimal formal mathematics, the volume initially addresses questions of definitions, sources, and extent of product innovation, differentiating between goods and services; hard and soft innovations; horizontal and vertical innovations; original, new to market, and new to firm innovations. The sources of product innovations (e.g. R&D, design, and creativity) are explored empirically, and the extent of such innovations is then pursued using survey and other data. Three chapters are devoted to the theoretical analysis of the demand for and supply of new products and to the determination of firms’ decisions to undertake product innovation. Later chapters encompass empirical evidence on the determination of the extent of product innovation, the diffusion of such innovation, the impact of product innovation on firm performance, price measurement, and welfare, while the final chapter addresses policy issues.

scholarly journals PEER DESIGNERS AS STRONG INFLUENCERS ON THE DESIGN PROCESS OF FOOD STARTUPS

2021 ◽  
Vol 1 ◽  
pp. 2409-2418
Author(s):  
Summer D. Jung ◽  
Erika Perttunen ◽  
Senni Kirjavainen ◽  
Tua Björklund ◽  
Sohyeong Kim
Keyword(s):  
Design Process ◽  
Qualitative Data ◽  
Design Research ◽  
Positive Impact ◽  
Peer Influences ◽  
Design Team ◽  
Food And Beverage ◽  
Design Ideas ◽  
Different Sources ◽  
Positive Effect

AbstractAs design research expands its horizon, there has been a recent rise in studies on nontraditional designers. Previous studies have noted the positive effect of diversity in generating ideas. Among different sources of influence, peers outside the design team have been noted for their positive impact on the design process, yet the research on this topic is still in its early stages. Using qualitative data from 40 small and medium-sized enterprises (SMEs) in the American and Finnish food and beverage industries, the current study examines their interactions with other SMEs, shedding light on the influence of peers on creating new design solutions. The findings suggest that peer companies can act as a frequent and impactful source of inspiration for product design ideas. The most prevalent forms of interaction were co-creating products, sharing information, and sharing ingredients. Furthermore, the interactions were voluntary, organic, and improvisational in nature, and physical proximity or previous connections often initiated the interactions. Taken together, a great number of peer influences contributed towards creative new solutions.

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