Graphic Design and Social Networks: Methodological Proposal Supported by the Open Innovation and Co-creation

Author(s):  
Blas José Subiela Hernández
Electronics ◽  
2019 ◽  
Vol 8 (11) ◽  
pp. 1282 ◽  
Author(s):  
Heather Webb ◽  
Shubo Liu ◽  
Min-Ren Yan

The paper constructs a sectoral system of innovation model specifically for the mobile payments (m-payments) sector. Both the UK and Indian sectoral system of innovation were studied in regards of the actors involved in providing the m-payment service with an emphasis on emergent business models. We integrated open innovation and Ogle’s ideas into our model and demonstrated the importance of active agency in shaping innovation systems, for example in leveraging existing social networks. The research draws upon original interviews with companies and regulators in both India and the UK. Our overall conclusion is that the m-payments sectoral system of innovation in India is more customer-oriented and far-reaching as compared to the practices in UK. It concludes that no matter the context, the importance of integrating firms’ activity into integrated service systems in demand-driven innovation is key for success.


Innovation ◽  
2017 ◽  
Vol 19 (2) ◽  
pp. 287-306 ◽  
Author(s):  
Wilfred Dolfsma ◽  
Rene van der Eijk

2019 ◽  
Vol 17 (2) ◽  
pp. 229-242
Author(s):  
Julija V Bartosh

The article analyses the linguistic means of modern Internet poetry having millions of readers and actively developing on the Internet. Being a kind of mass literature, the Internet poetry “complicates linguistic reality”, influencing the literary language “by virtue of its mass character” (Solganik, 2010). Therefore, the study of such “alternative” art seems relevant: it can later become the material for a new poetic theory becoming urgent nowadays. The author took as the material for the study poetic websites (“Stihi.ru”, “Izba-Chitalnya”, etc.) and thematic groups in social networks (“Rifmach”, “Filashki”, “Artichoke”, etc.). The purpose of the article is to identify the specificity of the language of the Internet poetry, analyze cases of unconventional use of language means in modern Internet poetry. Undoubtedly, not only Internet authors are looking for new forms and methods, but it is the Internet poets who consciously violate all the norms - the norms of versification, of the language, of text structure in order to reveal the potential of the language. The study revealed a lot of experiments with genres and language tools, for example in the graphic design of the text (for instance, graphic symbols in an unconventional function), in specific features of vocabulary, word formation, morphology and syntax.


2017 ◽  
Vol 63 (No. 3) ◽  
pp. 121-135
Author(s):  
Enriquez-Sanchez Jazmin ◽  
Munoz-Rodriguez Manrrubio ◽  
J. Reyes Altamirano-Cardenas ◽  
Gante Abraham Villegas-De

The objective of the work was to analyse the prevailing activation process of the Localized Agri-food System (LAS) by using social networks as a tool to value the pre-existing social capital. There were 27 producers of “Chiapas Cream Cheese” and the members of the formal cheese maker organization from the state of Chiapas, Mexico that were interviewed. By the means of cluster analysis and the graphic design of friendship, the kinship, the “compadrazgo” knowledge, the collaboration and cooperation networks, we concluded that the structural activation must transcend the formal creation of an organization. It is best to value and then mobilize the pre-existing social capital in a territory with a specific traditional know-how as a foundation to the structure and activation process of the LAS. Four actors were identified for their active participation in all analysed networks; these were the information diffusers and network structures. Weak links in the cheese maker organization favour the innovation adoption; whereas the strong links maintain the know-how.  


Crowdsourcing ◽  
2019 ◽  
pp. 1490-1508
Author(s):  
Damjan Obal

The following chapter investigates an emerging shift in the corporate world that is now more often than ever engaging with the global community of users. Collaborative, open business models promoting user-driven, open innovation strategies are adopted, one of them being framed as crowdcasting - specific crowdsourcing model where corporations broadcast their challenges to a targeted community. A crowdcasting model in the shape of an online ideas competition is demonstrated as a mean of fostering open innovation. In the case study we present Challenge: Future, a student competition that is build upon an online platform adopting crowdcasting principles. Looking at the development, main features of the competition platform, and means of interaction with its user base we present benefits for all sides involved. Further on, the chapter tries to elaborate the ways how crowdcasting models could benefit by tapping even deeper into the new social networks and exploring their potential.


Author(s):  
Damjan Obal

The following chapter investigates an emerging shift in the corporate world that is now more often than ever engaging with the global community of users. Collaborative, open business models promoting user-driven, open innovation strategies are adopted, one of them being framed as crowdcasting - specific crowdsourcing model where corporations broadcast their challenges to a targeted community. A crowdcasting model in the shape of an online ideas competition is demonstrated as a mean of fostering open innovation. In the case study we present Challenge: Future, a student competition that is build upon an online platform adopting crowdcasting principles. Looking at the development, main features of the competition platform, and means of interaction with its user base we present benefits for all sides involved. Further on, the chapter tries to elaborate the ways how crowdcasting models could benefit by tapping even deeper into the new social networks and exploring their potential.


2017 ◽  
Vol 38 (3) ◽  
pp. 21-29 ◽  
Author(s):  
Emma L. Hitchen ◽  
Petra A. Nylund ◽  
Xavier Ferràs ◽  
Sergi Mussons

Purpose The exchange of knowledge in social networks is fundamental to innovation. Open, interactive, innovation requires collaboration through social networks. This social networking is increasingly carried out across the Internet through social media applications. The purpose of this study is to explore the use of social media in open innovation, and explain how this practice is carried out in small and medium-sized enterprises (SMEs). With less resources than large firms, SMEs both have a greater need for open innovation and a less resources to invest in the process. Design/methodology/approach In this paper, the authors study the case of open innovation in start-up Aurea Productiva and induce a framework for open innovation in SMEs powered by social media. Findings The authors explore how the main advantages of the Web 2.0 translate into opportunities, challenges and strategies for open innovation that can be directly applied by managers. Research limitations/implications The authors contribute to research on open innovation by social media and to research on the innovation process of SMEs. Future quantitative research could confirm and extend the authors’ findings. Practical implications Companies that want to fully exploit the benefits of social media can create a strategy that emphasizes coevolution of innovation and resources, sharing their vision and objectives and providing a framework for innovation. Originality/value The authors introduce an original analysis of opportunities, challenges and strategies for open innovation in SMEs.


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