Multimodal Campaign Strategies in the US Presidential Election 2012: A Content Analysis of the Campaign Websites of Barack Obama and Mitt Romney

2015 ◽  
pp. 331-361
Author(s):  
Ognyan Seizov ◽  
Marion G. Müller
2021 ◽  
pp. 174276652110399
Author(s):  
Jane O’Boyle ◽  
Carol J Pardun

A manual content analysis compares 6019 Twitter comments from six countries during the 2016 US presidential election. Twitter comments were positive about Trump and negative about Clinton in Russia, the US and also in India and China. In the UK and Brazil, Twitter comments were largely negative about both candidates. Twitter sources for Clinton comments were more frequently from journalists and news companies, and still more negative than positive in tone. Topics on Twitter varied from those in mainstream news media. This foundational study expands communications research on social media, as well as political communications and international distinctions.


2012 ◽  
Vol 45 (04) ◽  
pp. 663-668 ◽  
Author(s):  
Bruno Jerôme ◽  
Véronique Jerôme-Speziari

Since 2008, the economic fallout from the subprime mortgage crisis has led to the defeat of a number of incumbents in the world's major democracies. For instance, in the former EU-15, eight countries (including France) have ousted their incumbents in favor of new leaders. The United States is no exception, and the 2012 US presidential election will see Barack Obama running for a second term during difficult economic times. After hitting a high of 10% in October 2009, the nation's unemployment rate decreased to 8.2% in May 2012. Nonetheless, this is still 0.7 percentage point higher than what Ronald Reagan faced in 1984 or what confronted George H.W. Bush in 1992 as they ran for their second terms. Looking at measures of presidential popularity for the month of May since 1980, Barack Obama's approval rating is at 46% in the Gallup polls, which is the third-worst rating after George W. Bush (30% in 2008) and George H.W. Bush (39.4% in 1992). Given Barack Obama's approval rating and the current national unemployment level, must we conclude that Barack Obama is irremediably on the ropes against Mitt Romney in 2012?


2013 ◽  
Vol 46 (01) ◽  
pp. 37-38
Author(s):  
Alan I. Abramowitz

The Time for Change Model once again correctly predicted the winner of the US presidential election. In late August, before the Republican and Democratic national conventions, the model predicted that President Obama would win 50.6% of the major party vote to 49.4% for his Republican challenger, Mitt Romney. When all the votes are counted, it now appears that Obama will end up with approximately 51.8% of the vote, making the Time for Change Model one of the nation's most accurate statistical forecasting models. Despite the fact that this prediction was made more than two months before Election Day, the Time for Change forecast was more accurate than the results of many national polls conducted immediately before the election including the Gallup and Rasmussen tracking polls both of which predicted a popular vote win for Mitt Romney.


Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 375
Author(s):  
Hongmeng Cheng

Mormon studies in China began in the early 1990s and can be divided into three phases between the years of 2004 and 2017. The first Master’s and Doctoral theses on Mormonism were both published in 2004, and journal articles have also been increasing in frequency since then. The year of 2012 saw a peak, partly because Mormon Mitt Romney won the Republican nomination for the 2012 US presidential election. In 2017, a national-level project, Mormonism and its Bearings on Current Sino-US Relations, funded by the Chinese government, was launched. However, Mormon studies in China is thus far still in its infancy, with few institutions and a small number of scholars. Academic works are limited in number, and high-level achievements are very few. Among the published works, the study of the external factors of Mormonism is far more prevalent than research on its internal factors. Historical, sociological, and political approaches far exceed those of philosophy, theology, and history of thoughts. To Mormon studies, Chinese scholars can and should be making unique contributions, but the potential remains to be tapped.


2018 ◽  
Vol 68 ◽  
pp. 529-542 ◽  
Author(s):  
Keshab Bhattarai ◽  
Paul Bachman ◽  
Frank Conte ◽  
Jonathan Haughton ◽  
Michael Head ◽  
...  

2015 ◽  
Vol 5 (2) ◽  
pp. 66 ◽  
Author(s):  
Tamir Levy ◽  
Joseph Yagil

<p class="ber"><span lang="EN-GB">This study investigates the relationship between daily US presidential election poll results and stock returns. The sample consists of the daily presidential election polls published in the New-York Times for the period between May 31 and November 5, 2012. They include the percentage of support for the Democratic candidate, Barack Obama, and the Republican candidate, Mitt Romney. The findings indicate that stock returns are positively related to the poll results that support the candidate favored to win the election.</span></p>


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