Research on the Tendency of Consumer Online Shopping Based on Improved TOPSIS Method

Author(s):  
Yuekun Ma ◽  
Pengfei Liu ◽  
Donghuan Huang
2021 ◽  
pp. 1-13
Author(s):  
Yuxuan Gao ◽  
Haiming Liang ◽  
Bingzhen Sun

With the rapid development of e-commerce, whether network intelligent recommendation can attract customers has become a measure of customer retention on online shopping platforms. In the literature about network intelligent recommendation, there are few studies that consider the difference preference of customers in different time periods. This paper proposes the dynamic network intelligent hybrid recommendation algorithm distinguishing time periods (DIHR), it is a integrated novel model combined with the DEMATEL and TOPSIS method to solved the problem of network intelligent recommendation considering time periods. The proposed method makes use of the DEMATEL method for evaluating the preference relationship of customers for indexes of merchandises, and adopt the TOPSIS method combined with intuitionistic fuzzy number (IFN) for assessing and ranking the merchandises according to the indexes. We specifically introduce the calculation steps of the proposed method, and then calculate its application in the online shopping platform.


2019 ◽  
pp. 125-133
Author(s):  
Duong Truong Thi Thuy ◽  
Anh Pham Thi Hoang

Banking has always played an important role in the economy because of its effects on individuals as well as on the economy. In the process of renovation and modernization of the country, the system of commercial banks has changed dramatically. Business models and services have become more diversified. Therefore, the performance of commercial banks is always attracting the attention of managers, supervisors, banks and customers. Bank ranking can be viewed as a multi-criteria decision model. This article uses the technique for order of preference by similarity to ideal solution (TOPSIS) method to rank some commercial banks in Vietnam.


SinkrOn ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 151
Author(s):  
Rinaldi Setiawan ◽  
Arini Arini ◽  
Luh Kesuma Wardhani

The number of micro, small and medium enterprises (MSMEs) in the field of screen printing and convection that use websites in marketing is one of them CV. Ini Sablon. but in the production process there are obstacles in working on orders that come to be done first in accordance with predetermined criteria, namely deadlines, number of orders, design, profit, and availability of goods. The use of Decision Support System (DSS) aims to provide recommendations to owners of screen printing companies. This study uses the SMART method to weight the criteria and the TOPSIS method for product selection. This system is built using the PHP programming language and MySQL database. The results of the study were a screen printing production priority website with the best final value of 0.62 and the worst final value of 0.35 with the level of accuracy between manual and system calculations reaching 100%. In this study the criteria cannot be updated, it is expected that further research criteria can be updated and use a combination of methods that have not been done.


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